IABC Student Conference: Business applications of social media
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Get hired and succeed: business applications of social media Kelly Rusk @krusk Manager, Marketing and Communities,
description
Presented at the IABC World Student Conference. Exploring several ways student communicators can use social media to get ahead in their careers.
Transcript of IABC Student Conference: Business applications of social media
Get hired and succeed: business applications of social media
Kelly Rusk @kruskManager, Marketing and Communities,
…[etc.]
“Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik, Chief Analytics Evangelist, Google
Social Media Myths
Using Facebook qualifies you as a
Social Media Expert Social media is FREE and EASY to do!
Social mediacannot bemeasured
“Your brand isn’t what YOU say it
is, it’s what GOOGLE says it is…”-Chris Anderson, editor, WIRED Magazine
Social media to get hired...
Social media to get hired
To blog or not to blog...
Get out and network
IABC/CPRS Third Tuesday Social media breakfast (Ottawa & MTL)
Social media roles (transitional) Community manager/director Social media strategist Social media manager/director/coordinator
...But, knowing about social media is important for any PR/Marketing and Communications role!
Social media in your career...
A community manager manages all of this cross departmentally and uses these parts to build a cohesive community for the company
Think strategically
“Most people online are gorillas. When a gorilla walks into an experiment, what they say is 'What do I do now? Where's the banana?'”
-Seth Godin
Social media for media relations
Social media for promotion Community building
Social media for event management
Twitterwall
Uploaded on February 25, 2010 by pdinnen
Social media for content creation/storage
Videos, webinars, articles
Social media monitoring
Free tools
Paid tools
Social media for formative research
Crowdsourcing, polls, surveys
Learn to deliver results
Communilytics presentation by @seanpower & @acroll
Become a Linchpin
Develop a great reputation
10 tips you can start today
10. Take your own risks first
9. Look for hidden gems
8. Ask questions
7. Promote others more than yourself
6. Read... everything!
5. No more excuses, get out and network!!!
4. Learn complementary skills
3. Be professional
2. Become a resource
1. Always add value
