Media 101. AGENDA Role of Media Media Types ??? What is Media?
IAB Sveriges Task force Programmtic Rikard …association in online marketing 3 My Media Sök Push...
Transcript of IAB Sveriges Task force Programmtic Rikard …association in online marketing 3 My Media Sök Push...
Rikard Bildsten, xandr
Marcus Ericson, Meetrics
IAB Sveriges Task force Programmtic
Avancerade kontrollfunktioner
Avancerade kontrollfunktioner
IAB, Interactive Advertising Bureau, the leading trade association in online marketing
3
My MediaSök
Push till Pull
We MediaSocial
Mer personligt
Future MediaOmedelbar
tillgänglighet
Mass MediaPrint, TV
Push modell/Linjär
1989
Tim Berners-Lee invented the World Wide Web
1996
DoubleClick founded
First attempt at keyword advertising
1995
eBay founded
Real Media founded
1999
Napster founded
Alibaba Group founded
The phrase “Internet of Things” was coined
2001
Wikipedia launched 2002
LinkedIn founded
2003
MySpace founded
Skype founded
RightMedia founded
2004
Facebook founded
2005
YouTube founded
2006
Twitter founded
Buzzfeed founded
Spotify founded
2008Apple
releases the App Store
2009
Google launches
self-driving car project
Accelerated adoption of
wearables
Uber founded
2007
AppNexus founded
Apple releases iPhone
Google acquires DoubleClick
Yahoo! Acquires RightMedia
Microsoft acquires Aquantive
WPP acquires Real Media
Amazon released the Kindle
2010
releases iPad
Instagram founded
Whatsapp founded
Google acquires Invite Media
2011
Google acquires Admeld
Snapchat founded
Yahoo! Acquires InterClick
2012
Facebook AdExchangeis launched
Twitter acquires MoPub
2013
Amazonreleases Alexa
Facebook acquires Liverail
2014
LinkedIn acquires Bizo
2015Accelerated adoption of commercial drones
2016
Oracle acquires AddThis
Comcast acquires Stickyads
Salesforce acquires Krux
Adobe acquires Tube Mogul
AOL acquires Adap.TV
2017
Verizon acquires Yahoo!
Disney acquires BAMTech
1989 ‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 2000 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 2018+
1997
Netflix founded
aQuantive founded
1998
Google founded
AppNexus Inc. — Confidential
1994
Amazon founded
First Banner Ad ever served
Netscape founded
2018
AT&T acquires AppNexus
AppNexus – Confidential – Not for Distribution
HEADER BIDDING
PROGRAMMABLE
AD TECH
VR
VIDEO
IDENTITY
NATIVE
MOBILE
GDPR
BRAND
PUBLISHER
TECHNOLOGYDSP
SSP
AD SERVER
INVENTORY
RTB
OPEN
CLOSED
BLOCK CHAIN
SUPPLY PATH OPTIMIZATION
RTB
RICH MEDIA
APIVIEWABILITYADS.TXT
AppNexus – Confidential – Not for Distribution
GDPRSSP
MACHINE LEARNING
PPIDATA
TRUSTPRE-BIDBRAND
SAFTEYVIEWABILITY
DYNAMICMARKETPLACE
VIEWABILITY
INFLUENSERS
Är viewability svårt?
INFLUENSERS Display 1 sekund
Video 2 sekunder
INFLUENSERS
Källa: Meetrics viewability benchmarks 2017-19
INFLUENSERS
Källa: Meetrics viewability benchmarks 2017-19
INFLUENSERS
Att tänka på
INFLUENSERS
Lazy load
INFLUENSERS
Lazy LoadLaddningstid
INFLUENSERS
Lazy LoadLaddningstid
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