5 Ways to Use Video in Real Time

#1 Plan for Real Time

How Mercedes Benz did it The Campaign:

• X Factor’s TV audience influenced TV creative in real time via a social platform

• Social video winner went live alongside TV version

The Result:• #YouDrive trended organically on Twitter• 40% increase visitors to Mercedes’ site• 82% of business leads came from new prospects• Mercedes lowered the age of its prospects

The Lessons:• Brands need a distributed strategy, reaching out

with relevant content where prospects are already spending their time

• Young adults spent 5 minutes interacting with the content because it followed the principles of long-form entertainment, providing plot, character and conflict

• Engagement works as a discernible mechanism to directly drive sales

#2 Budget for Real Time

Day 2: The Viral Peak

Did You know?

Sharing trends: 200 most shared branded videos of 2012

Source: Unruly Viral Video Chart

• 10% of the shares occur on day 2• 25% of shares occur in the first 3 days• 50% of shares occur in the first 3 weeks

#3 Create Content in Real Time

Are You Using Vine?

#4 Optimize in Real Time

How Nissan juke did it

#5 Identify Trends in Real Time

Are you tooled up?

Go Long for Real Time Success

“Brands often don’t realize how much viable content exists in their organizations and how, with a little, ingenuity, it can be repurposed, reformatted, recut or recombined to incredible effect with minimal budget outlay.”

“Too often in the rush to real time, you forget the strategic reasons your brand implemented a digital strategy in the first place.”

Thanks for listening,

www.unrulymedia.comwww.unrulymedia.com/insight

Winner Best Content

Distribution Service

Winner Digital Innovator of the

Year

Winner 2012 Digital Innovation

Award

Devra PrywesMarketing Director,

Americas devra@unrulymedia.com