TOP SPEAKERS

John Montgomery, EVP Global Brand Safety

GroupM

Nicola Mendelsohn, Vice President EMEA -

Facebook

Jeffrey Cole, Founder & Director - Center for the

Digital Future

Nicolas Bidon,Global President

XAXIS

Nigel Morris,CEO

Dentsu Aegis Network

Dominique DelportGlobal Managing Director

Havas Group

Conference Programme DAY 1 – 23 May

Opening• OPENING KEYNOTE – The New Rules of

Engagement: Dominique Delport will be addressingthe umbrella theme for the conference this year: TheNew Rules of Engagement. He will focus on thecurrent moment of truth being faced by digitaladvertising as marketers grow pressure on thedelivery chain, demanding more transparency andaccountability whilst consumers increasingly seekbrand relationships which are built on their termsand their online activities become ever more diverse.

• Dominique Delport, Global Managing Director, Havas Group and Chairman of Vivendi Content

• Keynote – Measuring for the Future: Measuringmore, measuring quality, measuring simply,measuring in a way that all agree on, measuring inthe future. Arguably measurement is online’s keydifferentiator to other media. Yet is it also an Achillesheel? What’s the future for measurement?

• Gian Fulgoni, Co-founder & CEO, comScore

• AdEx Benchmark 2016 Release – The State ofonline Ad spend in Europe: Find out the latesthighlights from IAB Europe’s AdEx Benchmarkresearch – the definitive guide to online advertisingtrends in Europe.

• Daniel Knapp, Senior Director, Advertising Research, IHS Markit

• Keynote – Delivering Value in a Mobile-FirstWorld: As the medium increasingly becomes themessage, how can brands better deliver value toconsumers through content? What do the latestchanges on consumer behaviour mean for theevolution of advertising and what are the critical.

• Nicola Mendelsohn, Vice President EMEA Facebook

• Keynote – The Power of Creativity: In today’sworld, always on, mobile, voice activated, a worldof snapchat glasses and virtual reality, what is theplace of creativity? We can deliver messagesmore accurately and more cost effectively thanever but how do advertisers stand out from thecrowd? Is creativity still an essential advantagethat benefits those smart enough to put in theeffort or is advertising really a numbers gamenow?

• David Shing, Digital Prophet, AOL

• Keynote – Understanding why EU privacypolicy is now business-critical: Europeanregulators have data-driven advertising squarelyin their sights. Privacy activists are winning moreand more adherents to the idea that, with onlinetracking, our industry is on the wrong side ofhistory. How did we get here? What is the wayforward, especially as the gulf between Europe’spolicy framework and that of the US seems to bewidening?

• Frederik Borgesius, Researcher, Institute for Information Law (IViR), University of Amsterdam

• Moderated session – Understanding why EU privacy policy is now business-critical: European regulators have data-driven advertising squarely in their sights. Privacy activists are winning more and more adherents to the idea that, with online tracking, our industry is on the wrong side of history. How did we get here? What is the way forward, especially as the gulf between Europe’s policy framework and that of the US seems to be widening?

• Frederik Borgesius,

• Christian D’Cunha, Policy Officer, European Data Protection Supervisor

• Daniel Dalton, MEP, ECR

• Thomas Duhr, Vice President, BVDW

• Trevor Hughes, CEO, (IAPP) (moderator)

Conference Programme DAY 1 – 23 May

Creativity today and tomorrow – earning consumer engagement

• Moderated session – Providing value toconsumers & using data well: Goodadvertising that we all remember seemsalmost to stand outside the generalperception of “the advertising industry”.How do we improve? Consumers delightin and remember great ads. Yet thathappens outside the general perceptionof the advertising industry. How do weuse the tools we have, especially datacapabilities to improve the consumerexperience? And do we even need to carenow that ad blocking is plateauing?

• Nicolas Bidon, Global President, Xaxis

• Nick Hewat, Commercial Director, Guardian News and Media

• Willem-Albert Bol, Creative Director, de PersgroepNederland

• Tom Bowman (moderator)

• Moderated session – From complexityto Quality In a world of complexity,competing incompatible standards,multiple tagging solutions, and crossdevice, the panel will discuss what IABEurope’s latest research reveals as theindustry’s measurement priorities, andthe next steps in our Quality Initiative todrive the industry forward.

• Philipp von Hilgers, Managing Director, Meetrics

• Sital Barnejee, Global Head of Media, Philips

• Karim Attia, Chair, IAB Europe Brand Advertising Committee

• Björn Kaspring, BVDW/IAB Germany Marketing Quality Group

• Suzanne McEligott, CEO IAB Ireland (Moderator)

• Keynote – A Digital Coming of Age • Nigel Morris, CEO DentsuAegis Americas and EMEA

Conference Programme DAY 1 – 23 May

• Gala Dinner Reception

• Gala Dinner: MIXX Awards Europe Ceremony: The MIXX Awards recognizeand celebrate the year’s best digital advertising campaigns in Europe.Winning entries will be showcased to educate the marketplace about whatworks and why in digital marketing, as well as inspire the industry byhighlighting new ideasand future trends.

JURYAnna Lubowska, (Chair) Chairman MEC CEE, Russia & CIS

Peter Drake, Executive Creative Director, DigitasLBiVladmir Arandjelovic, Chairman of the Board ConnectAd

George Zalokostas, Media Manager, Unilever Ian Haworth, Executive Creative Director, Wunderman UK

Anthony Rhind, COO, Beamly

• Gala Dinner: Research Awards Ceremony: The IAB Europe ResearchAwards recognise and showcase great European digital research projectsand the contribution they have made to the development of the digitaladvertising industry. Winning projects will become part of the IAB Europeexpanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industryprofessionals to use in their strategies and daily work.

JURYNick Hiddleston, (Chair) Worldwide Research Director, ZenithOptimedia

Pierpaolo Guidi, Media Relations Agency Manager, Subito (Schibsted)Agnieszka Hoffman, Client Manager, Millward Brown

Chechu Lasheras, Managing Director for Digital Business Development, PrisaTony Evans, Director of Marketing Science, Facebook EMEA

Pawel Kolenda, Research Director, IAB Poland &Vice-Chair of the IAB Europe Research Committee

Conference Programme DAY 1 – 23 May / Gala dinner

Profitability

• Moderated session – Attribution Models:Insights, opportunities and application:Today’s marketers are more challengedthan ever in terms of optimising onlineadvertising. Performance is measuredthrough a profusion of different technologysuppliers, making effective attributiondifficult and resulting in differentperformance levels for the same onlineadvertising. This raises an essentialquestion for marketers: how to know whatis correct, and choose between the differentapproaches?

• Thomas Park, Product Director, TPAS and Measurement, Adform

• Peter Loell, Director, Annalect

• Moderated session – Delivery ChainQuality: Publishers complain aboutmargins disappearing, advertisers worryabout transparency, and yet the flow of VCmoney to ad tech has slowed as thepromised returns don’t always materialise.Ever more complex systems such as server-side header bidding are being devised.What’s the route forward? Does the industryconsolidate or is there still value to befound? Is this just a matter of playerssettling down into their roles?

• Nigel Gilbert, VP Strategic Development EMEA, AppNexus

• Neil Bowman, VP, Advertising Technology BBC Worldwide

• Dino Bongartz, Vice-Chair Programmatic Trading Committee, IAB Europe, CEO The ADEX GmbH

• Ari Paparo, CEO, Beeswax• Stephan Noller, Founder

& Manager, uBirch(moderator)

Conference Programme DAY 2 – 24 May

• Moderated session – Data Differentiation andthe Real World: What data makes sensecommercially? After all if buying non genderspecific traffic is less than half the price of genderspecific you might as well buy the former. Whatdrives profit? What are the new trends? Casestudies and debate from industry experts

• Stephan Noller, Founder & Manager, ubirch GmbH

• Anthony Rhind, COO, Beamly

• Marc Sier, COO, Admeira

• Anita Caras, International Research Director, AOL

• Moderated discussion – The Agency of thefuture: The agency landscape has alwaysevolved. The challenges seem even moreintense and the competitive landscape harderthan ever in 2017. Issues such as tradingtransparency, measurement clarity, dataownership, technology platform dependenceand new capabilities, sometimes called themove from the information age to theintelligence age.

• John Montgomery, EVP Global Brand Safety, GroupM

• Guy Phillipson, UK Chairman, iCrossing

• Anatoly Roytman, Managing Director and EALA Lead, Accenture Interactive

• Jon Wilkins, Managing Director and ExecutiveChairman, Karmarama

• Nigel Gilbert, VP Strategic Development EMEA, AppNexus

Conference Programme DAY 2 – 24 May

Navigating the Future

• Keynote – The Future: “The best way topredict the future is to invent it” said PeterDrucker. How do we cope with our era of rapidchange, and thrive? Looking at the possibilitiesof where society is going and therefore whereour industry must go. Looking at value toconsumers and lessons for CEOs.

• Jeffrey Cole, Director, Center for the Digital Future, Annenberg School for Communication, University of Southern California

• Video: How is video changing our world? Whatare the prime drivers? How do advertisersselect between premium, social, sound on vsound off, new formats, outdoor, tools thatconnect TV and mobile? What new trends areobservable today?

• Nick Reid, Managing Director, TubeMogul

• Voice Advertising: Digital radio and podcastswere a small area of online advertising, butaudiences are rising. With the advent and hugepopularity of music streaming services, and nowthe arrival of devices such as Alexa and GoogleHome, voice advertising is stepping into thelimelight. How might this shape up?

• Stuart Mays, Director of Digital Strategy, Global Media

• Mobile: Mobile is a word that has changed itsmeaning over the past 10 years. As a device, itscapability has altered beyond recognition and itis not just some consumers’ primary device butsometimes their only device. Consumerbehaviour is changing as a result. What are thenew trends that the advertising industry mustbe across?

• Oliver Kanders, Director, Market Building and Marketing, zeotap

Conference Programme DAY 2 – 24 May

INTERACT 2017 Sponsors

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INTERACT 2017 Media Partners

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