I4E Customer experience analytics Govind Kumar HP
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Customer Experience Analytics Presentation in 2011 Jul http://informationexcellence.wordpress.com/category/knowledge-share-sessions/
Transcript of I4E Customer experience analytics Govind Kumar HP
Customer for life Being proactive & not reactive Complaint is a gift Social media Culture Customer preferences
Vs
Delighters
•Value Addition•Deliver more
Basic needs
•Deliver what is promised first
Expectations from analytics … Analytics vs consulting Basic needs vs delighters Analysis paralysis Domain knowledge Analysis paralysis Understand customers Science and art of analytics
