CASES

BUSINESS AS USUAL INTERNATIONAL - PROXIMITY PANELS INTERNATIONAL PROJECT

PAPRIKA

Paprika

FOOD => agricultural products production & distribution

European project => 5 countries (Belgium, France, UK, Netherlands,

Market Research to consumers of ‘paprikas’ (peppers)

Buying intentions, factors and motivators

Consumer preferences

Timings of purchases and triggers

Buying frequencies and reasons

Goal = to elaborate promotion, communication, marketing and sales strategy

Secondary goal: optimise product mix, distribution and production capacities

CLIENT &SECTOR

CASE SPECS

3. CASES: Paprika Project

Survey is prepared by client

iVOX panel (Belgium) and Proximity Panels partners panel for survey respondents

PM by iVOX: Survey set up and translations by translators

Invitations emails (elaborate and send out mails) incl Translations to languages of all targeted countries

Response monitoring

Multiple waves and reminders => ensure quotas (see further)

Proximity Panels: Representative sample in each country (target group: voting population) => Local players keep responsibility for concrete fieldwork

But iVOX performs Quality control: panel metadata, stratified sampling, quota, …

APPROACH

3. CASES: Paprika Project

Target group: general households - responsible buyer for fresh vegetables

Concrete screener criteria for target group definition: buyers of fresh pepper (sweet or hot pepper; (i.e. paprika of chili) - min. 2 purchases per year

sample size: n=1000 online interviews per country

sample quota on age: 30% (< 35 years) / 40 % (35-54) / 30% (> 55 years)

sample quota gender: 40% male / 60% female- sample quota on the concepts to present (programming instruction) (e.g. show 2 concepts per respondent (incl show picture, 4 or 5 possible combinations of 2 concepts possible, random selection of 1 of those combinations)

screening on income in order to exclude respondents with a total, combine gross household income of 20,000 GBP / 22,000 Euro (single or couple)

Other screenings and panel metadata gathered

20 minutes interview

APPROACH

3. CASES: Paprika Project

PP partnership network providing access to quality panels all over the world

Quality assurance by working with only the best local providers of panels

Fast and efficient project management

70% of response in first 3 days

Continuous monitoring of results linked to metadata possible

USP’s

Value For

Client

* Related to the target group of the panel, see earlier

Understand market dynamics, competition & market potential

Understand USP’s and customer needs & preferences Set communicatio, distribution, marketing & sales strategy

Boost sales & profits

Cut costs by optimizing production and distribution strategy

Improve market position

Brand enforcement & increase overall brand value

3. CASES: Paprika Project

IBOPE

PP is worldwide network => Also in LATAM

IBOPE Interactive will be preferential member of PP Leading to further development of PP network in LATAM

Hence: possibility for IBOPE to sell LATAM-wide or even worldwide projects to various types of clients similar to paprika project: International LATAM companies based and active in LATAM

Multinational global companies wishing to perform MR in LATAM

LATAM clients wishing to undertake MR outside of LATAM

Commercial as well as public sector MR & studies

…

Case can serve as sales tool for similar projects As preferential partner IBOPE Interactive will be well placed use these sales

arguments

More cases can be used as sales tools!

Preferential rates of PP => competitive pricing to clients => extra sales argument (on top of quality & other arguments)

3. CASESA. Paprika Project

Survey translation

Survey programming

Email invitations (create and send)

Continuous monitoring of respons, reminders, … => ensuring quota are obtained

Reporting and first analysis of results, including panel metadata

CONCRETEDELIVER-

ABLES

18.940 € (excl. VAT)

…

PRICING

Proximity panels network

PM expertise and know how

Socratos PREREQS

3. CASES: Paprika Project