CASES

CO-OWNED CLIENT-IVOX PANEL

LIVIOS IVOX LIVING,CONSTRUCTION AND HOUSING DEDICATED PANEL

Livios

Construction, housing,

Partnership between Livios and iVOX

Livios is an online web portal and content provider in the domain of building and construction providing a broad spectrum of information to those people with an interest there-in

The aim is to set up a dedicated panel of at least 10.000 panel members!

Panel members should be a very specific target group People currently planning to build or renovate a home or building construction

People currently in the process of building or renovating a home or building construction

People who have very recently built or renovated a home or other construction

Þ Win-win deal allowing iVOX to expand the iVOX panel and holding rights to use panel for research and allowing Livios to reduce costs of research and set-up !

CLIENT &SECTOR

CASE SPECS

CASES PANEL BUILDING - DEDICATED PANELSLIVIOS LIVING PANEL

Panel is set up according to a large set of general & specific parameters representing the specific target population; people involved (present, near future or near past) in building or renovating a home or other construction

Recruiting via different ofline as well as online chanels Cross-channel mixed approach

E.g. e-newsletter, Livios both at conferences and fairs, website, info leaflets in outlets, …

Commercial exploitation of the panel (strictly for research purposes) via ad hoc research set ups (specific research questions) and continuous online living-building omnibus - Including tracking of various variables for Livios as well as clients (dashboards) via monitor

- Healthy mix of ad hoc research and continuous tracking for optimal usueable research ‘output’

Shared responsibilities in partnership:

APPROACH

LIVIOS:Bring panel members

Content providerCommercialisation of panel

iVOX:Research Set-up

Management and execution or researchesPanel Management (building & maintenance)

Commercialisation of panel

CASES PANEL BUILDING - DEDICATED PANELSLIVIOS LIVING PANEL

CASES PANEL BUILDING - DEDICATED PANELSLIVIOS LIVING PANEL

Value For

Client

Continuous organisational learning and research is possible

Create better value for customer due to close customer satisfaction and customer needs monitoring The users of the platform and hence also The actual customers = advertisers, etc ‘paying’ for the platform

Better and more interesting content provider + engage people

=>Attract new website visitors, new subscribers and thus

=> new customers thanks to better value proposition, higher hit rate, more and more dedicated members / subscribers => advertisement reach and effectiveness of portal ↑

Provide existing and potential new customers with nex products => tailored research to their needs aimed at the correct target group

CASES PANEL BUILDING - DEDICATED PANELSLIVIOS LIVING PANEL

IBOPE

Shows the endless possibilities for panel building and win-win or even win-win-win deals

Many similar portals and opportunities in various markets in Brazil exist– Standardised product and offer is possible– …

Cross- and upselling to IBOPE’s current client base– I various sectors– Verious products & services– Various approached

Attract new online-minded clients with this offer + potential cross- and upselling to IBOPE’s classical offline products

CASES PANEL BUILDING - DEDICATED PANELSLIVIOS LIVING PANEL