I vox business cases delhaize dedicated panel

CASES

CLIENT PANELS

DELHAIZE CONSUMER BUDGET PANEL

Delhaize

Food Retailer + Private Label

iVOX sets up Delhaize’s ow research panel

Carry out continuous research at much lower cost

Use Delhaize’s own media such as newsletters, website, media campaigns, … for recruitment

Construct (knowledge) database for Delhaize

CLIENT &SECTOR

CASE SPECS

CASES PANEL BUILDING - DEDICATED PANELSDELHAIZE CONSUMER BUDGET PANEL

Desired goals of the panel Different research projects

requirements with respect to pre-selection capabilities

Current situation Number of FTE’s that can work on the panel

Competences of these FTE’s with regards to the online research – panel

Project scope & intensity Number of projects – set out in time

Type of projects

Incentive program

Recruitment Channels Number of channels

What recruitment channels can be used for panel recruitment

Email databases

Size and quality of the databases

APPROACH


iVOX compiles this intake survey in close collaboration with the client:

Socio-demographic data (e.g. name, age, gender, e-mail address, place of residence, etc.)

Behaviour variables (in relation to the Client’s branch and segments used, etc.);

Webographic variables (e.g. type of internet user, experience with on-line payment and via which system, on-line behaviour, etc.)

Mentality profiling (attitude towards shopping, (the meaning of) brands in this branch, etc.).

iVOX will script this survey in the (client)Socratos environment, test it on an experimental panel and launches it subsequent to approval so that the actual panel recruitment can start.

APPROACH


A client panel needs an interfacing with its panelists.

This environment (web pages integrated in the Delhaize website build from the Socratos system) can be used to interact with the panelists.

To provide feedback / To share news / To incentivize / Games / Register / Unregister / Invite a friend / …

Several building blocks based upon the strategy in which Delhaize wants to interface

with its panelists. Also for the panelist to interact with the panel owner A panel interface can be set–up using Socratos (2.9). Advantage of doing so by

using the acquired panel management system is that every change of information of the panelist is directly registered on the panelists’ ID in the system.

iVOX will created a template according to Delhaize look & feel for this panel website

=> Elements like logo, copy , and other style elements have to be delivered by Delhaize.

The main structure and architecture of the panel website is coordinated by iVOX


PANELWEBSITE

Value For

Client

Continuous learning and issue-detection leading to:

Brans awareness & enforcement => Increase brand value

Increase customer satisfaction & customer value proposition

Increase custumer retention and gain nex customers

Increase in overall business, sales and profits

Make informed decisions about: Portfolio of products

Pricing strategy

Marketing and promotions

Targeted efficient communication by: Ad testing

Preference mapping

Needs detection

AND SO MUCH MORE


Bu

dg

et

no of days Tarification/day Total excl.vat.1.inventory 2 € 850,00 € 1.700,002.Development intake questionnaire 1 € 850,00 € 850,005. Scripting intake questionnaire 1 € 650,00 € 650,00

Survey (2 templates) 1 650 € 650,00Mail (2 templates) 1 650 € 650,00

4. Panel website (within Socratos) 4 € 750,00 € 3.000,00Architecture and building blocks

b.Look & feel c. optional : other creations

as a result of MID and roadmap 6. Active recruitment & panel extension 4 € 650,00 € 2.600,007. Technical training General Use Socratos 1 € 750,00 € 750,008. Evaluation and reporting 2 € 650,00 € 1.300,002. Socratos software licenseLicense fee to renewed every year 0

a.Socratos technicalbackbone

b.Panel member website Technical

Totaal excl. BTW € 12150,00BTW 2551.5

Totaal incl. BTW € 14701,50


I vox business cases delhaize dedicated panel

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