I Tpresentation
14
Online Travel Agents
description
Transcript of I Tpresentation
Online Travel Agents
How Travel Agencies Work
How Travel Agencies Work
Online agencies – same as traditional but the information is all online so people can do their own searching and booking at home
Easy to use, and could save up to thousands of dollars
Consumers can just print what information they need at home
Disadvantage of them though is that they may impact greatly on the traditional travel agent business
The 4 site models: 1. Merchant, 2. Direct, 3. Advertising, 4. Community
Results from hotels and travel companies show that online deals and systems are very popular
They reduce costs, increase profitability, improve efficiency
Can find deals that can't be found anywhere else
Online agencies – same as traditional but the information is all online so people can do their own searching and booking at home
Easy to use, and could save up to thousands of dollars
Consumers can just print what information they need at home
Disadvantage of them though is that they may impact greatly on the traditional travel agent business
The 4 site models: 1. Merchant, 2. Direct, 3. Advertising, 4. Community
Results from hotels and travel companies show that online deals and systems are very popular
They reduce costs, increase profitability, improve efficiency
Can find deals that can't be found anywhere else
How is the internet being utilised by travel
agents?
How is the internet being utilised by travel
agents?
In order to counteract the threats of reduced business due to the internet, travel agents have had to use the internet to their advantage
In order to counteract the threats of reduced business due to the internet, travel agents have had to use the internet to their advantage
How? How?
They went online too!!They went online too!!
Travel agents have got their own websites
Allowing costumers to use their service from the comfort of their own home
Many are now offering features that online only travel sites don't, to stay in the race
Call back service Quote request forms
This is saving time and money for agents. They use the internet to find the best deal for customers, without the need for face to face sales
Travel agents have got their own websites
Allowing costumers to use their service from the comfort of their own home
Many are now offering features that online only travel sites don't, to stay in the race
Call back service Quote request forms
This is saving time and money for agents. They use the internet to find the best deal for customers, without the need for face to face sales
AdvertisingAdvertisingA strong internet presence.
Advertising on large, well known sites, with links.
Social networking sites like Facebook and Twitter. Using it as a platform to register users and send promotions directly to their account and e-mails.
Advantage, internet advertising is an inexpensive form of 24/7 advertising.
A strong internet presence.
Advertising on large, well known sites, with links.
Social networking sites like Facebook and Twitter. Using it as a platform to register users and send promotions directly to their account and e-mails.
Advantage, internet advertising is an inexpensive form of 24/7 advertising.
SoftwareSoftware Programs and travel guide
subscriptions that integrate with the agents pages, booking and inquiry pages. Providing live updates regarding general information, current affairs and news, travel threats, currency, climate and government announcements. Activated when the destination is selected.
Linked directly to a list of preferred business by the agent in that location.
Current software travel agents can bring up all the flights with seats on the day you request, not just the seats available to the online travel agent or search engine you are using. Eg Travel booster, Globe track, Dolphin ect.
Programs and travel guide subscriptions that integrate with the agents pages, booking and inquiry pages. Providing live updates regarding general information, current affairs and news, travel threats, currency, climate and government announcements. Activated when the destination is selected.
Linked directly to a list of preferred business by the agent in that location.
Current software travel agents can bring up all the flights with seats on the day you request, not just the seats available to the online travel agent or search engine you are using. Eg Travel booster, Globe track, Dolphin ect.
Advances in technology mean travel agents can have all aspects of the business through one specially designed program/data base.
Thought internet access and password system, travel agents can go directly into Hotels, Motels and even some online only agencies system.
The internet is now the tool for keeping the business relationships.
Its faster, cheaper, and conformation is instant.
Advances in technology mean travel agents can have all aspects of the business through one specially designed program/data base.
Thought internet access and password system, travel agents can go directly into Hotels, Motels and even some online only agencies system.
The internet is now the tool for keeping the business relationships.
Its faster, cheaper, and conformation is instant.
ResearchResearch
Agents are able to keep up with travel trends.
Monitor which sites get the most hits
What destinations are getting the most hits
Stay in tune with what customers want
Provide deals on what's in demand.
Agents are able to keep up with travel trends.
Monitor which sites get the most hits
What destinations are getting the most hits
Stay in tune with what customers want
Provide deals on what's in demand.
Why it is being utilised ?
Why it is being utilised ?
Main reasons are: The ability to provide valuable
information, The opportunity to reach a wider
audience, New advertising benefits
Main reasons are: The ability to provide valuable
information, The opportunity to reach a wider
audience, New advertising benefits
Source of InformationSource of Information Travelers and suppliers can
gather info on traveling and possible business transactions
Compare offers before committing to a purchase
In effect save money Customers can read reviews
left by other customers. Information constantly being
reformatted - easy to read Efficiency - Eg. no longer
receive printed tickets
Travelers and suppliers can gather info on traveling and possible business transactions
Compare offers before committing to a purchase
In effect save money Customers can read reviews
left by other customers. Information constantly being
reformatted - easy to read Efficiency - Eg. no longer
receive printed tickets
Even sites such as Twitter are becoming increasingly popular, go-to site for hotel recommendations
Survey showed that 46% internet users, use Twitter - figure jumps to 60% when counting people who buy travel online
Companies see this as a great advertising opportunity
Self-promotion to many ‘would-be’ vacationers at home
Youtube also very popular for travel videos and agency advertising
Jetstar - Tokyo To Goldcoast & Sydney
Even sites such as Twitter are becoming increasingly popular, go-to site for hotel recommendations
Survey showed that 46% internet users, use Twitter - figure jumps to 60% when counting people who buy travel online
Companies see this as a great advertising opportunity
Self-promotion to many ‘would-be’ vacationers at home
Youtube also very popular for travel videos and agency advertising
Jetstar - Tokyo To Goldcoast & Sydney
Greater audience can be reached
New Advertising Benefits
New Advertising Benefits
More exposure to customers ‘Billboard Effect’ Generate bookings through OTA and
also, own hotel site Creates brand awareness to
customers
More exposure to customers ‘Billboard Effect’ Generate bookings through OTA and
also, own hotel site Creates brand awareness to
customers
The Outcomes of Utilisation
The Outcomes of Utilisation
Many online travel agencies and host agencies (Webjet) are working together to provide more marketing materials and experience
This increases an agency’s bookings and sales as it gives more exposure to travel
customers recent study conducted at Cornell
University involved using the website Expedia to advertise JHM Hotel, as apposed to just using the properties own website
Increase of 20% in reservations when the property was displayed on Expedia
Using the Expedia website which raised rates (2-3%), allowed the hotel to make more profit
Many online travel agencies and host agencies (Webjet) are working together to provide more marketing materials and experience
This increases an agency’s bookings and sales as it gives more exposure to travel
customers recent study conducted at Cornell
University involved using the website Expedia to advertise JHM Hotel, as apposed to just using the properties own website
Increase of 20% in reservations when the property was displayed on Expedia
Using the Expedia website which raised rates (2-3%), allowed the hotel to make more profit
