True Colors: What Your Brand Colors Say About Your Business [Infographic]
I See Your True Colors
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Transcript of I See Your True Colors
Christina Siders, MACareer Counselor
University Career Services
I See Your True Colors Shining Through
Welcome!Complete the assessment
Mark each box according to which describes you best on a scale of 1-4: 4 being the best representation of you.
Tally up the scoresKeep note of your color
Where did this come from, anyway?Created by Don Lowry in 1978 as a temperament
sorterGroups people according to 4 key personality
types that are reflected in colors: green, orange, gold and blue
Aims at making self reflection more fun, and can be applied to leadership training, relationships, workplace behavior, and general self awareness
I am very smart. People will just love this colors thing.
It’s not easy being green…I seek knowledge and understanding.Analytical…Global…Conceptual…I live my life by my own standards.Cool…Calm…Collected…I need explanations and answers.Inventive…Logical…Perfectionistic…I value intelligence, insight, fairness, and
justice.Abstract…Hypothetical…Investigative…I am a natural non-conformist, visionary,
problem solver.
I am a mean, GREEN, thinking machine!
Miranda Hobbes is a corporate attorney with a wide streak of skepticism and ambition--and also with a weakness for high tech gadgets. A Rational…
At WorkWork is like play!I love to develop models, explore ideas, or build systemsOnce I have perfected an idea, I prefer to move on
In LoveI prefer to let my head rule my heartIf I’ve said it once, I don’t need to say it againI am uneasy when my emotions control me
In ChildhoodI always appeared older than I wasI was impatient with routine, questioned authority, and needed to respect teachers before I could learn from them
Orange you excited?I act on a moment’s notice.Witty…Charming…Spontaneous…I consider life as a game, here and now.Impulsive…Generous…Impactful…I need fun, variety, stimulation, and
excitement.Optimistic…Eager…Bold…I value integrity and unity in relationships.Physical…Immediate…Fraternal…I am a natural trouble-shooter, a performer, a
competitor.
I am a fireball of enormous ORANGE energy!
Samantha Jones is a PR executive who specializes in throwing parties for clients, which is perfect since she herself is a fun-loving Artisan who's always ready to party....
At WorkI am bored with jobs that are routine and structuredI need independence and freedomI view any kind of tool as an extension of myselfI am a natural performer
In LoveI seek a relationship with shared activities and interestsI like to explore new ways to energize the relationshipI enjoy giving extravagant gifts
In ChildhoodI had the most difficult time fitting into academic routineI learn by doing and experiencingI am motivated by my own natural competitive nature
True True BlueI need to feel unique and authentic.Enthusiastic…Sympathetic…Personal…I look for meaning and significance in life.Warm…Communicative…Compassionate…I need to contribute, to encourage, and to care.Idealistic…Spiritual…Sincere…I value integrity and unity in relationships.Peaceful…Flexible…Imaginative…I am a natural romantic, a poet, a nurturer
I am True in my BlueBlue-nessAt WorkI have strong desire and ability to influence othersI am drawn to work in the arts, communications,education, and the helping professions
In LoveI seek harmonious relationshipsI am a true romantic and believe in love that lastsI bring drama, warmth, and empathy
In ChildhoodI was extremely imaginative and found it difficult to
fitinto the structure of school lifeI reacted with great sensitivity to rejection and I
responded toencouragement rather than competition
Carrie Bradshaw is...imaginative, introspective, emotionally vulnerable, and full of wonder about life and love.. like any good Idealist....
I need to follow rules and respect authority.Loyal…Dependable…Prepared…I have a strong sense of right and wrong in life.Thorough…Sensible…Punctual…I need to be useful to belong.Faithful…Stable…Organized…I value home, family, tradition.Caring…Concerned…Concrete…I am a natural preserver, a parent, a helper.
Stick to the GoldGolden standard
At WorkI provide stability and can maintain organizationMy ability to handle details and to work hard makes me the backbone of an organization
In LoveI am serious and tend to have traditional viewsI want a mate who can work along with me, building a secure, predictable life togetherI demonstrate love and affection through the practical things I
do
In ChildhoodI wanted to follow the rules and regulations of the schoolI understood and respected authority and was comfortable
with routineI was the easiest of all types of children to adapt to the
educational system
Charlotte York ... has a fairly old-fashioned, traditional attitude toward love life. With a true Guardian sensibility....
I’m as good as GoldGold
Pop Quiz! Have you been listening?
We’re not all that different…
Feeling
Thinking
Spontaneity
Structure
Harmony Chaos
Extroverts
Introverts
Career NeedsHarmony among colleagues Face to face communicationOpen time framesSupportive managementFreedom to think outside the boxSense that their actions are making an impact
AutonomyVariety and choicesAverage to above average salaries Hands on activitiesPractical application Artistic expression is encouragedLoose guidelines
Stability and practicalityConsistency in tasks and rulesSolid management structureClear guidelinesAppreciation of workSense of control over tasks
Constant challengeCuriosity is key Emphasis on facts and dataColleagues value accuracy Sense of expertise in a task or jobTechnological advanced workplaceChange should be constant
StrengthsSkilled at coaching, motivating and inspiring othersGreat democratic leaderPatient and flexible with othersExpressive and creative Usually good with languagesSeen as an advisor and confidant
Welcomes and implements change quicklyHands on, active leaderHighly competitiveNatural negotiator Skilled at multi-taskingLeads by taking charge of others
Dependable and consistentStrong values and ethicsSets a strong exampleSkilled at managingDetailed and thoroughAllows time to initiate change
Naturally analytical and logicalSelf assured Skilled at problem solvingWorks well independently Maintains high expectationsHighly efficient
Weaknesses May seem naive Often takes things too personallyTends to avoid conflictLong term thinking sometimes gets in the way of short term decision making
Not always taken seriouslyMay make hasty decisionsCan be irresponsible and unpredictableActs first, thinks laterResistant to taking instruction
Can be controlling and rigidMay appear dull and predictableStruggles in uncertain conditionsIdeas and methods may seem restrictive and unnecessary for others Has difficulty thinking creatively
May seem arrogant and ruthlessDifficulty developing relationships with peers and colleaguesStruggles with working as a teamPerceived as only out for themselvesResistant to taking instruction
Common career pathsPsychotherapist, psychologist Teaching/college professorHuman resourcesJournalismCorporate trainingSpeech pathologistLife coach
Performing artsMarketingPublic Relations EntrepreneurshipDesignLaw enforcementEmergency care
Government and LawMilitaryFinancial managementEducationOperationsDentistry Pharmacy
Management consultingFinancial planningLawMedical researchEngineeringAnalyticsBiomedical technician
How do I find out more?About yourself
Read more about your true color:http://www.keirsey.com/default.aspx
Take an assessment to match your interests to your color
Use o*net: http://online.onetcenter.org/find/
Try a values or skills card sort
How do I find out more?About internships and employers
Research potential occupations and industries: http://www.bls.gov/oco/ ; http://online.onetcenter.org/find/
Talk to former interns and do some informational interviewing: https://www.nwuconnection.com/
Research the employer’s websitePick up on cues in the interviews and ask the
right questionsSwitch up the types of internships you do –
large, small, family owned, international, etc.
Action PlanMake an appointment with a Career
Counselor for a tailored game plan.Make a list of careers of interest and use
online resources to research them.Speak with at least 2 people about their
careers.Begin pursuing an internship in the areas you
have selected.
Questions?Main Office 620 Lincoln Street. 847-491-3700CareerLab Main Library, 2nd Floor North
Web www.northwestern.edu/careersEmail [email protected] www.facebook.com/northwesternucs Twitter http://twitter.com/northwesternucsLinkedIn
http://www.linkedin.com/groupRegistration?gid=1926036