I put teaching and workshop example films online This helps with festival applications and getting...

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I put teaching and workshop example films online This helps with festival applications and getting pe Interested in the pottery and sales and who we are in general. curated and fundraised for festival in 2010 – and Facebook acted ke a fantastic archive that I have used nce for press, galleries and more portunities

Transcript of I put teaching and workshop example films online This helps with festival applications and getting...

I put teaching and workshop example films onlineThis helps with festival applications and getting peopleInterested in the pottery and sales and who weare in general.

I curated and fundraised for3 festival in 2010 – and Facebook actedLike a fantastic archive that I have usedSince for press, galleries and moreopportunities

www.bluemacaskill.com

http://fbforbusinessmarketing.com/facebook-tools-business/facebook-page-evaluation-tools/

This has to beA business siteNot a personalPage:But a “like” orOfficial page.

Don’t use privacy as an excuse:http://www.allfacebook.com/facebook-privacy-2009-02“10 Privacy Settings Every Facebook User Should Know”

As with everything there are great websites and tips to help youAs well as FACEBOOK guidance itself:http://www.facebook.com/legal/terms

TwitterEvents & connections networking

Easy Can use http://www.tweetdeck.com/Phone friendlyNetwork profiler / geographicallyAnd art/ craft / work profile

www.bluemacaskill.com

Link to your page from everywhere.

If you want fans, you have to let people knowyou’re on Facebook. Put an icon or link in yournewsletter, on your website or blog, in your emailfooter, everywhere.

I’ve used the badgeHtml and copied it intomy webpage

So it shows my updatesand tweets

FOLLOW and LIKE buttons

http://www.wikihow.com/Get-a-Facebook-Badge

Email and blog it.

Don’t be shy. Do an email blast driving subscribers to your fan page.Post a blog about what’s happening on your fan page with aninvitation to become a fan.

Send updates to your fans.

This feature is a little like email. Don’t abuse it, because Facebook fans aren’texpecting (and don’t want) an avalanche of messages from you.But used wisely, this handy feature lets you update fans about yourproducts, sales, and events.

So, how much is too much? or too little. How often should you be posting on yourbusiness page?First off, there is no formula, no “one size fits all” answer. There are a number offactors that might determine the frequency of your posts. The one thing that Ialways tell businesses is:You are only as good as your last post.

How Often Should I Update My Facebook Business Page?

1.Post at least one update a day –

2. Two or three updates is better –

3. Vary your posting times –

4. Some posts might require consistency –

5. Vary your content –

6. Know your audience –

7. Check your analytics –

Post at least once a day, but two or three posts throughout the daymight be better.

What have you found that works for you in your specific situation?Have you found that there is such a thing as too many or too few updates?

How do I find my communities online: on FACEBOOK:

Seven Ways to Get More Fans for your Business on Facebook

>Be a resource for your community. What’s the latest news?What are you reading that your community would find of interest.Share the link in status updates.>Take a poll — make it fun, and ask community members to share the pollwith their friends (you can use the Polls or Questions applications to do this.)>Feature a fan of the (day? week? month?) — what ever time frame worksbest for the resources at hand.>Tag businesses you’ve “liked” in status updates (use Facebook as the page,then “like” other business pages; use the @ symbol to tag those pages in yourupdates.)>Are there businesses geographically close to yours?Can you be a good neighbor by sharing their specials, their news or events?>Ask closed-ended questions — people don’t want to work that hard toanswer you, so give them a choice of two or more options to answer.>Do share links to your best content (blog posts, videos, photos, etc. )but share links to others’ content as well, at least a third of the time.It’s called SOCIAL media.

Subscribe to similar fan pages and groups.

You can buy ads on Facebook, but the consensus is that responseis poor. A cheap way to reach beyond your fans and attract newfans is to subscribe to similar pages and groups and post shortmessages inviting people to visit your page. Don’t do it too often.And don’t be spammy.

There’s more you can do with Facebook,but this is plenty to get you started.

http://www.directcreative.com/blog/facebook-fan-page

Finding businesses in the right areas for you:

Use “Find Friends” for suggestions of other people you may knowto expand your network even further.

Look for mutual contacts on your contacts’ friends lists.

Find experts in your field and invite them as a guest blogger onyour blog or speaker at your event.

Market your products by posting discounts and package deals.

Share survey or research data to gain credibility.

Use Facebook Connect to add social networking features to your web site.

Start a “group or fan page” for product, brand or business. Unless you oryour business is already a household name, a group is usually the better choice.

Join “network”, industry and alumni groups related to your business.

Use “search” to find groups and fan pages related to your business by industry,location and career.Find more on http://gigaom.com/collaboration/32-ways-to-use-facebook-for-business/

How to write the best updates for your STATUS on Facebook

Facebook isn't in its infancy anymore and your status updates shouldn't beeither. It's time to get savvy about writing status updates that intrigue,interest, and inspire your friends and anybody else who can glimpsethem. Here are some suggestions for writing good updates.

1.

• Remember you don’t have to break your privacy and personal barrier• Here: borrow and re-tweet or resend other stories• That’s also better than having nothing to say!

This is also a great way to make NEW contacts.

• Remember if you do something that many people don’t know• How it works; Facebook can be a great way to dispel myth.• As well as letting people know for example we have tried to talk• About how long and how much care goes into ceramics which• helps with our customers understanding costing's

Tips

Keep your in-jokes for the office or home-front. Your wider group of friendswill be left scratching their heads and growing tired quickly of statusupdates that involve "you had to be there" jokes. They weren't there,so don't share it.

Watch for the "sunny side up" approach creeping into your daily updates.If you lead an otherwise unexciting life, you might find yourself adding aton of exclamation marks after perfectly ordinary comments about notsuccumbing to a doughnut at lunch!!!!! or narrowly avoiding steppingin doggy do-do!!!!!! Not only poor grammar, but also a poor attempt atmaking your life seem more exciting than it really is. While commonplace,avoid doing it like the plague. It might be a sign you need to find somethingtruly exciting to do instead.

Self-exposure is a double-edged sword. On the one hand, it can make youseem endearing, real, poignantly tragic but highly approachable andpossibly lovable. On the other hand, it can make you seem like a twit,and risks giving too much information out about bodily functions,stuff-ups, and moronic moments that are perhaps best kept to yourself.Use good judgment to get this balancing act "just right".

Look for applications that will change your status update withvarious quotes or something similar.

Use good grammar and good spelling. It's a sign of good manners and respectfor the language and those reading it. You will be respected for it, evenwhen others keep snubbing the appropriate spellingsand grammar.

What do you need?

Quiz!

Guesses Please?

Is . . . TIME !!!

Thank You

See You Soon

Blue MacAskillwww.bluemacaskill.com

I’m on Twitter, Facebook and You Tube