i phone ppt

8/7/2019 i phone ppt

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A STUDY OF IA STUDY OF I--PHONEPHONE::

WHAT MAKES THEM

WHAT BREAKS THEM


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EXECUTIVE SUMMARYEXECUTIVE SUMMARY

Apple IApple I--Phone, the most awaited product in IndianPhone, the most awaited product in Indianmarket was launched on Aug 22,2008.market was launched on Aug 22,2008.

The iThe i--Phone combines three amazing productsPhone combines three amazing products aamobile phonemobile phone,, a wide screen ia wide screen i--PodPod andand aa

breakthrough internet devicebreakthrough internet device into one small,into one small,lightweight, handlightweight, hand--held device with the best eheld device with the best e--mailmailever on a mobile phone.ever on a mobile phone.

It falls under the category of luxurious product.It falls under the category of luxurious product.

Apple's iApple's i--Phone in India with giant carriers AirtelPhone in India with giant carriers Airteland Vodafone.and Vodafone.

But didnt turn out to be as successful as wasBut didnt turn out to be as successful as wasexpected.expected.


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PROBLEM STATEMENTPROBLEM STATEMENT

Apple has recently launched IApple has recently launched I--Phone in thePhone in theIndian Market.Indian Market.

II--Phone has not been able to capitalize on itsPhone has not been able to capitalize on its

Apple brand name and marketing strategies inApple brand name and marketing strategies in

attracting a significant share of the segment.attracting a significant share of the segment. Segmentation, Targeting & Positioning (STP) wasSegmentation, Targeting & Positioning (STP) was

not undertaken according to the Indian market.not undertaken according to the Indian market.

Differential pricing strategies used for IndianDifferential pricing strategies used for Indian

market.market.

Limited Service Providers (Airtel & Vodafone)Limited Service Providers (Airtel & Vodafone)

Its still a niche product, a showIts still a niche product, a show--off, tooloff, tool--toto--grabgrab--

attention.attention.


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HYPOTHESESHYPOTHESES

H0: IH0: I--PHONE is not able to grab thePHONE is not able to grab the

attention of consumers in the Indianattention of consumers in the Indian

market.market.H1:IH1:I--PHONE is able to grab the attentionPHONE is able to grab the attention

of consumers in the Indian market.of consumers in the Indian market.


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RESEARCH OBJECTIVESRESEARCH OBJECTIVES

The purpose of this research is basically toThe purpose of this research is basically to

discuss WHY:discuss WHY:--

II--Phone was not able to hit the IndianPhone was not able to hit the Indianmarket as it was expected.market as it was expected.

II--phone suffered due to early launch in thephone suffered due to early launch in the

Indian grey market as a result the salesIndian grey market as a result the sales

were affected.were affected.

It is facing tough competition from variousIt is facing tough competition from various

other mobile phone like Blackberry, HTC,other mobile phone like Blackberry, HTC,

Nokia etc.Nokia etc.


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IMPORTANCE/BENEFITSIMPORTANCE/BENEFITS

This proposal will make sure that the companyThis proposal will make sure that the company

becomes aware about the problems faced bybecomes aware about the problems faced by

the Indian consumers.the Indian consumers.

By the means of this proposal, company will beBy the means of this proposal, company will be

able to know where it went wrong.able to know where it went wrong.

Through this research, the company willThrough this research, the company will

basically be able to build strategies which maybasically be able to build strategies which mayresult in giving an initial thrust to the companyresult in giving an initial thrust to the company

and help in its survival.and help in its survival.


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REVIEW OF LITERATUREREVIEW OF LITERATURE

As the product just launch in the IndianAs the product just launch in the Indian

market, therefore only secondary data ismarket, therefore only secondary data is

available which is not sufficient for anyavailable which is not sufficient for anykind of analysis using statistical tools.kind of analysis using statistical tools.

So emphasis can be given more onSo emphasis can be given more on

primary data i.e questionnaire &primary data i.e questionnaire &

interviews.interviews.


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% OF POPULATION

55%

5%

40%>10k

10K-18K

18K+

HOW MUCH WILL YOU PAY FORI-PHONE?

Only 5% arewillingto

paybetween 18K ormore

40% are dreamers - they

stillbelievethattheycan

getaniPhoneforlessthan

10K.Majorityofreaders,i.e.

55% will pay somewhere

between 10K-18K.

SOURCE:SOURCE:--

http://www.pluggd.in/mobile/onlyhttp://www.pluggd.in/mobile/only--55--readersreaders--willwill--paypay--18k18k--forfor--anan--iphoneiphone--inin--indiaindia--1840/1840/


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RESEARCH DESIGNRESEARCH DESIGN

EXPLORATION: QUALITATIVE:EXPLORATION: QUALITATIVE: Here we willHere we will

be interviewing the managers at the outlets ofbe interviewing the managers at the outlets of

AIRTEL AND VODAFONE. We will alsoAIRTEL AND VODAFONE. We will also

interview youth who are using iinterview youth who are using i--phone so thatphone so thatthe problem can be analyzed thoroughly.the problem can be analyzed thoroughly.

QUESTIONNAIRE DESIGNQUESTIONNAIRE DESIGN::--TheThe

questionnaire would be related toquestionnaire would be related to

apprehensions, expectations and comparisonsapprehensions, expectations and comparisonswith competitorswith competitors..A comment/suggestionA comment/suggestion

question will also be a part of thequestion will also be a part of the

questionnaire.questionnaire.


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PILOT TESTINGPILOT TESTING

Weaknesses in design & instrumentationWeaknesses in design & instrumentation

can be detected.can be detected.

The questionnaire will be tested using aThe questionnaire will be tested using a

small sample of customers.small sample of customers.

We will repeat theWe will repeat the PretestingPretesting severalseveral

times in order to refine questions,times in order to refine questions,

instruments, or procedures.instruments, or procedures.


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COST SUMMARY:COST SUMMARY:Questionnaire development Rs.12,500Questionnaire development Rs.12,500

Travelling Cost Rs. 5,000Travelling Cost Rs. 5,000

Printing Cost Rs. 1,000Printing Cost Rs. 1,000

Report development Rs. 5,000Report development Rs. 5,000

Overheads Rs. 2,500Overheads Rs. 2,500

Total Cost Rs.26,000Total Cost Rs.26,000

BUDGET


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Limited Sample Size :Limited Sample Size :-- 500 people500 people

Limited region :Limited region :-- NCR regionNCR region

Cannot rely on consumers taste andCannot rely on consumers taste and

preferences as they are subject to changes.preferences as they are subject to changes.

LIMITATIONS


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REFERENCESREFERENCES

http://www.pluggd.in/mobile/onlyhttp://www.pluggd.in/mobile/only--55--readersreaders--willwill--paypay--18k18k--forfor--anan--iphoneiphone--inin--indiaindia--1840/1840/

http://www.pluggd.in/mobile/iphonehttp://www.pluggd.in/mobile/iphone--vodafonevodafone--pricingpricing--crazecraze--indiaindia--2520/2520/

http://www.indiamarks.com/guide/Applehttp://www.indiamarks.com/guide/Apple------Vodaphone'sVodaphone's--iPhoneiPhone--inin--India/216India/216

http://trak.in/tags/business/2008/09/18/applehttp://trak.in/tags/business/2008/09/18/apple--iphoneiphone--bigbig--flopflop--inin--india/india/

http://www.labnol.org/india/interesting/buyhttp://www.labnol.org/india/interesting/buy--iphoneiphone--inin--indiaindia--fromfrom--wiprowipro--hcl/700/hcl/700/


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PRESENTED BY:PRESENTED BY:--

Roli Rastogi (GRoli Rastogi (G--45)45)

Shefali Agarwal (GShefali Agarwal (G--53)53)

Sugandha Budhiraja (G

Sugandha Budhiraja (G--62)62)

Swati Luthra (GSwati Luthra (G--67)67)

Utsav Kalra (GUtsav Kalra (G--74)74)

Manish Pandey (GManish Pandey (G--33)33)Abhishek Jain (GAbhishek Jain (G--02)02)

Daud Saifi (GDaud Saifi (G--15)15)

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