Welcome to a devoted

community

Sharing, celebrating and

educating the community

about NZ values, culture and

achievements

360,000

person community dedicated to New Zealand

Biggest „brand-neutral‟ NZ page

#3 in NZ

Our Vision

The world would be a

better place if more people

adopted Kiwi values and

embraced Kiwi brands!

What‟s in it for you?

Membership to an exclusive

„KIWI‟ club with Kiwi values

Goodwill

Perseverance

Transparency

Kiwi relevant

Promote inspirational NZ stories and

celebrate NZ innovation

A platform to support NZ brands

Tone of Voice

Discussions are

balanced, informed

with a high degree of

authenticity

Positive, loyal and goodwill Topical,

clean, intelligent

KiwiOmeter

„Kiwi Openness Meter‟

Publically assesses a brands

„Kiwiness‟ characteristics

Tools to Engage

Brand Story/dialogue

Giveaways

E-commerce

Badge

KiwiOmeter

Freedom to co-create a quirky, innovative tool

Fun Stuff

Our Values

Values

An impartial organisation

Driven by the users

We ACT our values - Goodwill, Perseverance

& Transparency

What We‟re Up To

Our Role

iluvnz is a powerful and motivated audience. We

are harnessing the passion by:

• Providing inspirational stories of NZ Heroes

• Providing engaging NZ content

• Enabling the community to be a voice for New

Zealand

Our Role

• Educating the community about the value of supporting

the NZ industry

• Enabling a dialogue between NZ brands and the

community to help educate, inform and enrich their

future decisions

• Utilise online tools to encourage two-way organisational

involvement within the community

• Enable overseas Kiwis to remain connected to the

KIWI ethos

The community wants to hear, but more importantly wants to be heard!

If that wasn‟t enough

81% of Gen Ys use Facebook

every day!

The biggest growth in Facebook

adoption is happening with the

Boomers.

engagement low cost market

research credibility of

the crowd

According to Marketers – The main benefits

of social media are:

85.4% 51.1% 42.3% 40.1%

FANS who have „liked‟ your Brand spend significantly more on your product

and are more likely to use your brand & recommend brand.

That‟s Great..

…But what‟s happening in New Zealand?

Facebook dominates usage by a large margin,

79% of internet users in NZ, spend five times as much

time on this social media site

as they do with the next closest site.

We are outpacing all other NZ Facebook communities:

In October 2010 we had 136,000 FACEBOOK FANS

and today we have over 360,000 Fans .

Brand Playground

iLuvNZ.co.nz is a powerful community that is predisposed

to supporting all things “KIWI”.

Engage in conversation with our community about the

value of your offer and how it compares to others.

This is an exclusive invitation to share, celebrate and

educate a significantly passionate community about the

„New Zealandness‟ of your organisation.

Community Breakdown

Country Numbers (24th August, 2011)

New Zealand 181,671

Australia 72,592

United States 15,716

United Kingdom 12,534

Germany 7,351

France 6,956

Community Breakdown (cont.)

Females Males

13-17 19% 12%

18-24 17% 11%

25-34 12% 7%

35-44 6.8% 3.70%

45-54 3.60% 1.60%

55+ 2.2% 1.20%

Most Active Users

Fastest Growing Segment

In an eMarketing survey - The Benefits of Social Media

Source: “Infographic: The Real Cost Of Social Media” – Digitalbuzz – 22 May 2011 http://www.digitalbuzzblog.com/infographic-cost-of-social-media/

FANS that have ‘liked’ your Brand spend significantly more on your product.

Source: “Infographic: The Real Cost Of Social Media” – Digitalbuzz – 22 May 2011 http://www.digitalbuzzblog.com/infographic-cost-of-social-media/

FACEBOOK FANS are more likely to use your brand & recommend brand.

In October 2010 we had 136,000 FACEBOOK FANS and today we have over 360,000 fans …outpacing all other New Zealand Facebook communities.

Connect Steve Graham today 021 482240

steveg@iluvnz.co.nz

www.iluvnz.co.nz

FaceBook i.Love.New.Zealand

Twitter - iluvNewZealand

Questions

Was BRAND

product/service

invented in

New Zealand?

Is BRAND majority owned by New Zealand interests or shareholders?

Is BRAND giving

back to the local

NZ community?

What % of BRAND

annual profits remain in

or are reinvested in NZ?

Is BRAND headquartered in New Zealand?

Questions

Do you believe BRAND demonstrates NZ spirit of Goodwill?

Do you believe BRAND embraces the NZ spirit of Endeavour?

Does BRAND identify with the people of New Zealand?

Is New Zealand better off with BRAND ? Is the BRAND an

iconic image within NZ?

Your Opportunity

Brand Benefit

1. Community highly receptive to NZ

stories/brands

2. Brand exposure/loyalty

3. Positive brand associations (increase $)

4. Distinguish from competitive international

brands

5. Advocate supporting local brands

Brand Benefit

5. Quantifiable research/feedback, brand tracking

6. Direct feedback/dialogue (Feedback on new

products, Brand, etc)

7. Increase “Likes”

8. Where to purchase internationally

Community Benefit

1. Kiwis conversation

2. Sharing NZ-centric content

3. Interaction with NZ brands (direct feedback)

4. Kiwi Fun. Giveaways, competition, games, etc

5. Purchase Kiwi Brands, limited edition

merchandise

6. A repository NZ brands

Tools of Engagement

Two-way customer „Brand‟ conversation

• Opportunity to tell the Endeavour/Goodwill

„KIWI‟ Success Story

• Create online competition – to „win‟

promotional goods

• Educate and inform audience where they

can purchase brand

• Enable audience to buy (e-commerce) online

Tools of Engagement

• Enable User Generated Content –

linked to brand

• Invite audience to visit you on site

• Vote on something brand related

• Real time research feedback

• Increase FB “likes”

1. Access to a growing community of over 360,000

2. Predisposed to loving New Zealand and more

likely to purchase NZ brands

3. Member of a semi-exclusive brand community

4. Limited number of brands will appear

selectively – no more than once a week (other

than geo-targeting)

5. The ability to engage in feedback and create a

brand conversation

6. The opportunity to challenge a non-kiwi brand

7. The ability to re-use the KiwiOmeter brand

8. Ability to promote and sponsor campaigns

9. The ability to grow your Facebook community

10. Lock-in a one-year package for a *360,000

member community that is growing

exponentially

* today the community stands at 360,000, next month it may be 400,000

and the community will continue to rise over the next 12 months