Tourism –I Introduction to Indian Cinema (15 Lectures) Origin of Cinema in the world History of...

Semester IV Syllabus for SYBVoc (Tourism), St. Xavier’s College –Autonomous, Mumbai.

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St. Xavier’s College – Autonomous,

Mumbai

Syllabus

Semester IV Course in

Tourism

(2017 onwards)

Theory Syllabus for Course:

A.VT.4.01 -Media and Society- II

A.VT.4.02 -Contemporary Social Issues - II

A.VT.4.03 -Introduction to Economics – II

A.VT.4.04 -Fundamentals of Accounts

A.VT.4.05 - Sustainable Tourism

A.VT.4.06 - Basic Components of Tourism Industry

A.VT.4.07 -International Tourism

A.VT.4.08 - Basic Communication Skills in French- II


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MEDIA AND SOCIETY- II

Course code: A.VT.4.01

[45 LECTURES]

LEARNING OBJECTIVES:

1. To build on the knowledge acquired in Semester III: Media and Society Part 1

2. To foster critical understanding of the role of media in contemporary society

3. To critically analyze media’s depiction of the world

UNIT –I Introduction to Indian Cinema (15 Lectures)

Origin of Cinema in the world

History of Indian Film Industry and Important milestones

Role of DadasahebPhalke

Tradition and modernity in Indian Cinema

Bollywoodization of Indian cinema

Globalization and Indian Film Industry

UNIT –II Media and Nationalism (15 Lectures)

Benedict Anderson: Imagined Community

Nationalism in Indian context

Role of Hindi cinema in nationalism

Sports, Gender and Nationalism

UNIT –III Television, New Media and Power (15 Lectures)

Growth and development of Television abroad and in India

Indian Television & Issues of Representation

New Media: Internet, Cyber Societies and Virtual Communities

Social Network Site, Anonymity and Identity

Propaganda: Techniques and case studies

Censorship: Journalism, Film and Internet

C.I.A

REFERENCES :

AggarwalVirbala (2002). Media and Society Challenges and Opportunities.New Delhi:

Concept Publishing Company

Anderson Benedict.Imagined Communities. 1991. Verso. London


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AppaduraiArjun (1996) „Playing with Modernity: The Decolonization of Indian Cricket‟

in Carol Breckenridge (ed.) Consuming Modernity: Public Culture in Contemporary

India, New Delhi

Chakravarty, Suhas; V (1997) Press and Media- The Global Dimensions. New Delhi:

Kanishka Publication

Chomsky Noam (1994). Manufacturing Consent: The Political Economy of Mass

Media.London: Vintage Publishers

Derne, S.D. (2008). Globalization on the Ground: New Media and the Transformation of

Culture, Class and Gender in India. New Delhi: Sage Publications.

Editorial, Cricket: Imagining the Nation, EPW, March 31, 2007

Johnson K. (2000). Television and Social Change in Rural India, New Delhi: Sage

Publication.

Mehta N. (2008). Television in India: Satellites, Politics and Cultural Change (Media,

Culture and Social Change in Asia Series).London: Routledge.

Page, David, Crawley, William.(2000). Satellites over South Asia. New Delhi: Sage

Publications.


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CONTEMPORARY SOCIAL ISSUES - II


[45 LECTURES]


1. To introduce and analyze the impact of contemporary social issues in our everyday

lives

2. To facilitate an objective understanding through research papers on social issues

3. To apply this skill in the vocation opted for by the students by using examples from

their relevant fields of study

UNIT –I Caste and Class in India (15 Lectures)

Politics of Identity and Representation

Rise of the middle class

Marginalization of social groups

UNIT –II Poverty and Aid (15 Lectures)

Poverty alleviation programmes in India: pros and cons

Understanding inclusion and exclusion in welfare programmes

Globalization and The Development debate

UNIT –IIICurrent Issues and Analysis (15 Lectures)

Communalism

Urban conflict

Legal rights

C.I.A

REFERENCES :

Das, G. (2000) India Unbound. New Delhi: Penguin

Ilaiah,K. (1998). “Towards Dalitisation of the Nation” Wages of Freedom.Partha

Chatterjee (ed.). New Delhi: Oxford University Press.

Pankaj, A.K. (2007) “Engaging with Discourse on Caste, Class and Politics in India”.

South Asia Research (27):335-353.

Thorat,S. & Newman, K.S. (2007). “Caste in Economic Discrimination: Causes,

Consequences and Remedies”. Economic and Political Weekly: 4121-4124

Varma, P.V. (1998). The Great Indian Middle Class. New Delhi: Viking India.


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INTRODUCTION TO ECONOMICS – II


[45 LECTURES]


1. To introduce students to some macroeconomics concepts.

2. To enable the students to understand the nature of markets and behaviour of other

individual economic variables.

3. To encourage students to relate micro theory to the real world and in particular

newspaper economics and macroeconomic issues.

UNIT –I Economics and Markets (15 Lectures)

Distinction between microeconomics and macroeconomics

Types of markets: Perfect competition, monopoly, monopolistic competition,

oligopoly.

Case studies: oligopoly in tourism sector, nature of the market in the software

industry.

UNIT –II Demand, Elasticity and Advertising (15 Lectures)

Determinants of demand, the Law of Demand

Meaning and types of elasticity, eg. price, income, cross and promotional elasticities.

Advertising and demand, need and impact of advertising, factors affecting

advertising.

UNIT –III Production, Supply Costs and Revenue (15 Lectures)

Concepts of production

Concepts and Factors affecting supply.

Types of costs

Types of Revenue

C.I.A

REFERENCES :

Ahuja.H.L.,Advanced Economic Theory, S. Chand.

Dwivedi,D.N, Principles of Economics , Vikas Publishing House , New Delhi,2008

Mankiw,N.G.(2002), Principles of Microeconomics.

Samuelson,A,P and Nordhaus,D,W, Economics, McGraw Hill


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FUNDAMENTALS OF ACCOUNTS


[45 LECTURES]


1. To explain the importance of maintenance of accounting records by the organizations

2. To gain basic understanding needed by the personnel working in Tourism Industry.

UNIT –I (15 Lectures)

Importance of accounting for various organizations engaged in tourism. – Definition

of Book Keeping, Accountancy, Management Accountancy and related

developments.

Double entry system of Book Keeping .Accounting Concepts, Accounting Standards.

Classification of accounts into Personal, Real and Nominal, Journalizing – Rules of

Journalizing.

Bank Reconciliation statement – meaning, need and importance, reasons for

difference between cash book and pass book

UNIT –II (15 Lectures)

Meaning, need and contents of Ledger, specimen of ledger

Meaning and purpose of trial balance, preparation of trial balance.

Depreciation – concept, different methods of depreciation,

Financial statements of proprietary concerns

UNIT –III (15 Lectures)

Forms of Business Organisations, legal requirements for maintencne of accounts by

different kinds of organizations.

Company form of organization – features of company, basic aspects of company law

Share capital, Share premium, accounting entries relating to premium accounts

Legal provisions under Companies‟ Act regarding maintenance of accounts.

C.I.A

REFERENCES :

Elements of Accounts – T.S.GrawalS.Chand& Co

Advanced Accounts – M.C.Shukla and GrawalS.Chand& Co

Advanced Accountancy – R.L.Gupta&M.RadhaswamyS.Chand& Co


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Accounting Standards of Institute of Chartered Accountants of India

Treasury Management – IIBF Macmilon


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SKILL COMPONENT

SUSTAINABLE TOURISM


[45 LECTURES]


1. To understand the significance of Sustainable Tourism

2. To explain the significance of Tourism and the impact of a nation

3. To appreciate and understand the preservation of culture and environment

4. To project the relation of sustainable tourism and responsible tourism

UNIT –I Introduction to Sustainable Tourism (10 Lectures)

Concept and Meaning of Sustainability

Relation to Tourism/Destination/Sustainable Development

Principles of Sustainable Tourism

UNIT –II Involvement of Sustainable Tourism (20 Lectures)

The Government, The public and the private sector, host country and the media

National Tourism Policy 2002

Tourism Policy of MTDC 2006-2012 Tourism Policy 2015

Role of the Tourism Boards

UNIT –III Impact of Sustainable Tourism around the Globe and in India (20 Lectures)

Environment, Social, Economic and Cultural

Natural Resources- Mountains and Coastal

Man Made- Monuments and Forts

Rural- Agro and Village Tourism

Urban- Infrastructure

UNIT IV: Sustainability for Future Development (10 Lectures)

Carrying capacity Responsible Tourism and Sustainable Tourism

Future and Scope & Case Studies

C.I.A

REFERENCES :

Weaver, D. 2013. Sustainable Tourism. New York: Routledge

Honey, M. 2008. Ecotourism and sustainable development. Washington: Island Press


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BASIC COMPONENTS OF TOURISM INDUSTRY


[45 LECTURES]


1. To understand the functions of travel agents / tour operators tour in the service

industry

2. To understand the role of tour guides & tour managers

3. To highlight the types of tours provided as services

4. To enable the job profile towards professional skills in the tourism industry

UNIT –IComponents of Tourism Industry & Services (10 Lectures)

Role of travel agent/tour operator

Definition of a Travel Agency / The Types, functions

Role of Guides and Tour Managers

UNIT –IITypes of Tours (20 Lectures)

The Role related to the Tourism Industry

The Tourism System Today

FIT/GIT/ Independent/Inclusive/Escorted/Hosted

Package Tours - Advantages and Disadvantages

Resources for planning tours

UNIT –III The Airways & Indian Railways (20 Lectures)

Types of Airlines

Air transportation /fare class /frequent flying programs

Types of Indian Railways /heritage & toy trains

Reservation Process – Rates/ Tatkal and Cancellation Policy

UNIT –IV Accommodation Industry (10 Lectures)

Types- Primary and Secondary

Reservation Process – Rates and Cancellation Policy

Role of FHRAI & Meal Plans & Food & Beverage

C.I.A

REFERENCES :

RainaAbhinav Kamal, Tourism Destination Management.


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Gupta Deepika, Principles and practices of Tourism.

Bhatia A K, Tourism Development & practices.

Foster & Douglas, Travel & Tourism management.

J.K.Sharma, Tourism Planning & Development

Raina A K, Essence of Tourism Development

Tourism Statistic MOT

www/tourismofindia.com

www.incredibleindia.com


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INTERNATONAL TOURISM


[45 LECTURES]


1. To enable students to have a basic knowledge of the important global tourist

destinations.

2. To showcase the tourist attractions of world dividing it as per the IATA Area Zones.

3. To learn the potential of every continent alongwith the countries & cities as tourist

destinations.

UNIT –IArea 1 (North America & South America) (15 Lectures)

A1. North America – Canada, United States of America, Mexico

A1. South America -Argentina, Brazil, Chile, Peru, Venezuela

UNIT –II Area 2 (Europe, Africa) (22 Lectures)

A2. Europe

Austria, Belgium, Croatia, France, Germany

Greece, Italy, Spain, Switzerland

United Kingdom

A2. Africa

Egypt, Ethiopia, Kenya, Mauritius, South Africa

UNIT –III Area 3 ( Asia) (15 Lectures)

Bhutan, Nepal, Cambodia, Vietnam, Malaysia, Singapore, Thailand

China, Japan

United Arab Emirates

UNIT –IV Area 3 Contd. (15 Lectures)

Australia

Fiji

New Zealand

C.I.A

REFERENCES :

Lonely Planet Series

The World on the Globe


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BASIC COMMUNICATION SKILLS IN FRENCH- II


[45 LECTURES]


1. Discover a few aspects of French life.: people , food and customs.

2. Acquire basic language skills to deal with everyday situations such as buying, asking

for directions…

3. Develop communication skills to interact with a French speaking person .

4. Communicating with francophone person using computer and language skills.

Unité 1 A Objectifs de communication:Thème: Lister des activitéstouristiques Décriresa vie quotidienne Comprendre des balises B Grammaire Les interrogatifs:qui, quoi, quand, où, pourquoi, comment Le future proche C Culture et Civilisation (en anglais) La vie quotidienne en France La vie scolaire en France Découvrirl’histoire de la France à travers des monuments D Tâches /projets/projetsactionnels Ecrireune carte postale Ecrireunerecette simple Préparer un itinéraire (en français ) Jeu de role: acheter au marché Situation de communication: acheter au marché Situation de communication: commander au restaurant/réserverunechambre à l’hôtel Unité 2 A Objectifs de communication: Thème : Comprendreunréseau social/communiqersur un réseau social Lexiques’unréseau social –facebook, twitter, snapchat Aceter/vendreun objet en ligne/décrire un objet à vendre en ligne B Grammaire Quelques verbs irréguliers Le passé composé C Culture et Civilisation (en anglais) La Francophonie au monde


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Les actualitésfrançaises D Tâches /projets/Projetsactionnels Interviewer un francophone Chercher les menus des restaurants surgoogle pour trouver les plats

françaispopulairesdans la ville

C.I.A

REFERENCES :

Alter Ego, Saisons, Connexions, Echo

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