AppExchange for Nonprofit, Government and Education

Richard Miles, Big Brothers & Big Sisters (Hero / user)

Ken Moore, Small Business Energy Alliance (SBEA) (Hero / user)

Steve Andersen, One/Northwest (Builder / Poster / User)

Track: Nonprofit, Government and Education

Safe Harbor Statement

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Agenda

Appexchange 101

Intro’s

2 case studies

A provider’s perspective

Panel

What is the AppExchange?Your One-Stop Shop for Business Applications

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Big Brothers Big Sisters of the Bay AreaRichard MilesCEOrmiles@bbbsba.org

Small Business Energy Alliance (SBEA)Ken Moore

kmoore@teaa.netProgram Director

Steve AndersenIndividual Program Managersteve@onenw.org

ONE/Northwest

Case 1-

• EMPLOYEES: 27

• GEOGRAPHY: San Francisco Bay Area (415 agencies worldwide)

• # USERS: 10 (one of many BBBS sites)

• Background:

• PRODUCT(S) USED: Contact management + Papilia + Leverage Software

on the AppExchange

Big Brothers Big Sisters is the oldest, largest and most effective youth mentoring organization in the United States. BBBS has been in the Bay Area since 1958.

Key Challenges

Business Challenges• Stewardship / Better Communication with supporters

• Grants Management & Reporting

• Creating a platform for 5x growth in 3 years

Technology Challenges• Client/server or online solution

• Walled garden or open source

• Customizability & flexibility

The Solution

How did we address these challenges?

• Donor stewardship - Papilia

• Community - Leverage Software

Further extensibility in the AppExchange

Events management

Surveys

Integration with accounting

Integration with proprietary database for volunteer management

Results

What were the results?

• Community site just launched• Fantastic acceptance

• Rolling out donor tools now• Share with friends beyond viral

• Widgets widgets everywhere

Confident we’re moving in the right direction

Case 2- Small Business Energy Alliance

• EMPLOYEES: 7

• GEOGRAPHY: 6 North Bay counties (North of San Francisco)

• # USERS: 7

• Background: Migrated from antiquated Access Database

• PRODUCT(S) USED: energyOrbit + CrystalReports.com

The Small Business Energy Alliance (SBEA) uses energy efficiency funds under the auspices of the California Public Utilities Commission to help small business owners save energy and money. SBEA is funded by PG&E, the distributor of energy savings incentive in Northern California

Key Challenges

Business Challenges• Costly database to maintenance

• Accommodate new PG&E program cycles with new attributes

• Flexibility for adding new PG&E incentive benchmarks

• Metrics, measure success and expose blind spots

Technology Challenges• Constant trouble shooting, frequent downtime

• Collaboration & Remote access

• Complex reporting & forms

• Customization and flexibility

The Solution

How did we address these challenges?

• salesforce.com

• energyOrbit “app”

• CrystalReports.com

Deployment DetailsProducts implemented: 2#Users: 7Integration points: 1Training: 7 hours Business Units affected: 1Ongoing improvements, updates : 4/year

Results

What were the results?

• Shorter energy audit cycle

• Accurate metrics

• Better tracking, minimized loss of opportunities

• Sharing our success with other energy organizations

– e.g. SF Dept of the Environment

Steve’s Perspective

Private AppsPrototypingSharing and Collaboratinghttp://snipurl.com/givematrix

Public AppsPlone integration

Bryan BreckenridgeDirector- Nonprofits & Higher Edsalesforce.com

Moderated By:

Richard Miles

CEO

Steve Andersen

Program Manager

Panel Discussion

Ken Moore

Program Director

Take-Away

GO TO www.appexchange.com

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