I Eat, Therefore I Am

Busy Schedules

We are in a world where everyone and everything is go – go – go.

Convenience is what everyone is looking for and needs.

We need to find a happy-medium where meals are convenient yet balanced.

Kraft Lunchables, Crystal Light & Kool-aid Singles, Handi-Snacks and more helpful.

Cows Go on Strike

Many of us are not meat eaters

Vegetarians like the appeal of the burger without the help of the cow

Some diets restrict the intake of meat

Urge Consumers To Eat Boca Burgers

We Multi-task

Food needs to be easy to prepare

Food prep person is likely to be doing more than just cooking

Quick, easy to make meals allow several things to be done at once

Kraft foods allow Mom or Dad to be Super Mom or Dad

Kraft products and recipes on Kraftfoods.com make cooking an easy job

The Price is RightFrom Mac & Cheese to South Beach Living and beyond, Kraft is affordable for everyone

Array of foods for all budgets

Mix and match products make meals

Kraft your own menu – appetizer, entrée, drink and dessert

Just Like When You Were a Kid

Products you remember when you were a kid

Able to pass on same food traditions to your family

Quick and easy meals give you time to sit down and enjoy dinner as a family

Meals for one or the whole family

Mac & Cheese, CountryTime, Jell-O and more

If Kids Did the ShoppingMac & Cheese, Oscar Meyer Hot Dogs, Capri Suns, Kool-Aid and More

Balanced meals would be Mac & Cheese, hot dogs, kool-aid or Capri-Suns and dessert.

Mac & Cheese, pizza and hot dogs would be best sellers.

Hot Dogs would be considered the meat portion of the food pyramid.

Vegetables would be replaced with more Mac & Cheese.

Parents would have to sneak in veggies, meat and other “grown-up” favorites.

Hearty Home Cooked MealsUsing Kraft products makes it quick and easy

Semi-homemade gives the same great taste without time

Heart, ethnic meals won’t take all day to make

Enjoy the day rather than slaving over the stove

Just don’t tell Grandma or Mom

Experience the WorldItalian, Columbian, Mexican, American, Greek and More

Products from several ethnic cuisines

No need to travel the world, just travel to local market

Celebrate ethnic diversities with meals from all over the world

In the city or country, meals from around the world can be made in minutes

Spend Time TogetherIn a hectic world, quality time can be found in the kitchen

Create traditions

Carry on traditions

Easy enough for whole family to help with cooking

Teach kids essential skills

Have fun, learn from each other and eat well

Make dinner time better with everyone having pride in the meal they helped cook