I did my video Now What? Youtube Secrets Revealed!

I did my videoNow What?

Youtube Secrets Revealed!

Now What

Share it with the world!!!!

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Duh!!!!!!

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Where???

Why Youtube?

• 2 Billion Views Per Day on YouTube!

• Avg. Person spends 15 minutes per day on YouTube

•24 Hours of video is uploaded every minute!

YouTube has become the 2nd most used search engine behind only Google (and if

you didn’t know already Google owns YouTube)

What we’ll cover:

• The 5 components each YouTube video must have to get MAXIMUM traffic

1. A good title 2. A good description

3. Proper Tags 4. Geo Tagging

5. Transcripts

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Before we begin….Get your video uploaded to Youtube

• Login to your YouTube account• Select “upload”• Click “Select Files to Upload”• Choose the video you want to upload

***You can work on the 5 components while your video is being processed*** 8

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Then

1. A Good Title

• Your title should include your key words* or phrase

• The closer to the beginning of the title that your key words* are, the better.

add the | (pipe) symbol and

your name and phone number to the title for additional branding

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*Hummingbird

• Hummingbird, is Google’s latest update. Officially launched last week, the new algorithm represents the biggest change to Google’s search functionality in 10 years —

• One of the most telling things about Google’s recent updates is that the company chose to illustrate them with images of its mobile app, not its desktop site. That’s no accident.

• To sum it up, it looks like this:

1. Mobile is the future, so Google should be attuned to answering search queries in the most mobile-friendly way.

2.People tend to be conversational with their mobile searches (“Where can I buy a new pair of underwear?”)

3.Ergo, the future of Google search is mobile-focused and question-oriented.

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*Hummingbird

• Core to what Google is doing with Hummingbird is a shift in focus away from keywords and towards intent and semantics, which are infinitely more relevant to users.

• While the Google of a decade ago was focused on delivering search results based solely on queries, the Google of today is drawing insights from a variety of other signals — location, social connections, and even your previous searches.

• SearchEngineLand’s Danny Sullivan told VentureBeat by email… “Have good, descriptive content, and you should be doing all you can be doing to tap into long-tail searches,”

• SEO consultant Andrew Shotland, puts it slightly differently…“Hummingbird is forcing website owners to ask, ‘How can I answer questions that customers are asking Google?’

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2. A Good Description

• The description section is 100% SEO able.

• The first sentence should include your long tail phrase.

• Tell the story of what is in your video.

Start your description with http://www.yourwebsite.com for a clickable link to your website.

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3. Proper Tags

• Tags are keywords used to identify your video with the categories you want it related to.

• Use any and all combinations of your key words.

• Use long tail keywords as tags.

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4. Geo Tagging

• Google has been “localizing” it’s search results for a couple of years now.

• The same “local” focused results have incorporated into Youtube.

• Plus…Google Loves to show Google stuff. Youtube is Google stuff.

*More important now 18

4. GEO Tagging

• Select Advanced settings

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4. Geo Tagging

• Type in a physical address. • For a listing use the listing address. • For educational, promotional, or

testimonial use your office address.

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5. Transcript and Caption

• The Google spiders will pick up search terms in the transcriptions of your video.

• Youtube automatically creates a transcription of every video complete with time stamps.

• You can edit this transcription to be more SEO friendly.

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• First select video manager

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• Click the thumb nail image of the video you want to transcribe.

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• Click the Transcript Icon

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• Select the Closed Captioning Icon

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• You will see a “track” titled English automatic caption. Click the bar for more options.

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• Drop down the actions button and select the file type you prefer. They are all plain text editor.

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• You will likely be prompted to save or open, and may need to select the program you want to open the file with.

• I am a PC user and choose NotePad to open any plain text file.

• MAC user have TextEdit as the default plain text editor.

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• The download will be displayed with a number for each transcribed sequence as well as a time stamp for each sequence.

• The time stamps and numbers are not important.

• You are not trying to make a perfect transcription of your video.

• You are ONLY concerned with SEO favor. 31


• Edit your transcription • Add your long tail phrases

throughout.

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• Save your edited transcript

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• Click the “track list” button above the original transcript.

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• Select the big + Add Captions tab

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• Select the option to Upload Timed Caption File

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• Select your edited Transcript

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• You have successfully added an SEO friendly transcription to your video.

• It is highly unlikely anyone will select to turn on the Closed Captioning option while watching your video.

• If they do, they will have the option of either the automatic caption or the uploaded caption.

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Rinse and Repeat!!!!

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I did my video Now What? Youtube Secrets Revealed!

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