I Am Oregonian
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Transcript of I Am Oregonian
OREGON. WE LOVE DREAMERS.
Travel Oregon 150 “I Am Oregonian”
November 18, 2008
…………………………………………
DRAFT
OREGON. WE LOVE DREAMERS.
Objectives
Build awareness for Oregon’s Scenic Bywaysand Sesquicentennial.
Encourage Oregonians to create new Oregon memories by traveling more than 150 miles from their homes.
Build a sense of community and pride around being an Oregonian. Define what it means to be an Oregonian—shared sense of responsibility and values.DRAFT
OREGON. WE LOVE DREAMERS.
Background
2008 Federal Highways Grant– Promote Oregon’s Byways
• Website Development• Statewide Marketing Campaign• Leverage Oregon’s Sesquicentennial
Programming
DRAFT
OREGON. WE LOVE DREAMERS.
CONCEPT
Being an Oregonian means different things to different people. Encourage residents, regardless of status as a native or as a newcomer, to become an “Oregonian” by rediscovering their own state.
Showcase Oregon’s scenic byways as a way to travel 150 miles or more to places, events, volunteer opportunities etc. that embody what it means to be an Oregonian. – Visit the Oregon Trail Interpretive Park– Volunteer with S.O.L.V.
“I Am Oregonian” Photo ContestDRAFT
OREGON. WE LOVE DREAMERS.
Website
DRAFT
OREGON. WE LOVE DREAMERS.
Certificate and ID Card
OREGON. WE LOVE DREAMERS.
Tactics
Website Development– Scenic byways page– Zip code search– Video/Blogs/Upload Pictures– User Generated Content – leverage Go See Oregon
Advertising– DMV Stuffer– Television (Utilize existing PSA’s)– Additional adverting TBD– Travel Oregon channels (Publications, e-newsletter, PR,
etc.) Other
– Scenic byway proponent tool kit– Certificates– Prizes
DRAFT
OREGON. WE LOVE DREAMERS.
Timing
Grants Announced Dec. 08’ Web Site Launch February 1, 09’ Oregon’s Sesquicentennial February
14,. 09’ Advertising Spring – Fall 09’
DRAFT