Hyves kids insight event sept 2012
Transcript of Hyves kids insight event sept 2012
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Kids Insights Event
27 september 2012
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Hyves - Kids
Hyves? Dat is toch voor
kinderen?!?
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Cijfers 6-12 op Hyves
Aantal profielen 12 jaar en jonger = ruim 1.100.000
Kids 5 t/m 8 jaar = 200.000 Tieners 9 t/m 12 jaar = 900.000 55% is actief
Geslacht: 45% jongens / 48% meisjes
# Vrienden: 65 vrienden
Uniques op Mobiel 6-12: 235.000 Uniques op Games 6-12: 220.000
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Facts 6-12 op Hyves
Favoriete merkenAdidasBjorn BorgNike Sportswear
InteressesPizzaNickelodeonGTST
Top 5 bezochte pagina’s op HyvesHomepageEigen profielpaginaInboxVriendenpaginaFoto’s
Time spent per week: 125 min
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Veilig hyven
Veilig hyven & Tips voor ouders
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Mediawijsheid
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Commissies
Europese Commissie Taskforce
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Kids - Games
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Kids - Nu & Straks
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Marketing - Jeugdkieswijzer
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Marketing- Jeugdkieswijzer
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Marketing - Huiskamerconcerten
70.000 unieke bezoekers
32.000 unieke deelnemers/vrienden
17.000 verstuurde tell a friends
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Commercie- Campagnes
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Actiepagina met profielpimp
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AH Voetbalplaatjes
Filmpje van TBWA
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Om te onthouden
Veilige internet omgeving voor kids
Sociaal Netwerk en ‘funplace’
Leuke en actuele content voor kids
Groot bereik, interactie en virale tools