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Presented By:

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In India there are 100 people per vehicle, while this figure is 82 inChina. It is expected that Indian automobile industry will achievemass motorization status by 2014.

India is the fourth largest car market in Asia - recently crossed the 1

million mark.

Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).

The first automobile in India rolled in 1897 in Bombay.

India is being recognized as potential emerging auto market.

Foreign players are adding to their investments in Indian autoindustry.

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` Hyundai Motor Company dates to April 1946 when founder Ju-YungChung established Hyundai Auto Service in Seoul, South Korea.

` The name Hyundai was chosen for its meaning which in English translates to

³modern.

` The second largest car manufacturer and the largest passenger car exporter from India.

` HMIL presently markets 33 variants of passenger cars across segments.

` Hyundai has one of the most advanced research and development facilities thatfocus on state of the art product and design engineering and rigorous qualityenhancement.

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� The company aims to achieve sustainable and profitablegrowth through the development of superior productsand customer-relevant technologies.

� The company¶s top priority is achieving global competitivenessin an increasingly global environment.

� To pursue excellence and deliver cars that inspire, so you canlive your life the way you want. And drive your way.

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CONSUMER TARGET 

` Middle to upper income

professional.

` College student.

WH O NEEDS«..

` True value for their money and

comfortable ride.

` Style and speed.

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� HYUNDAI ACCENT.

� HYUNDAI SANTRO XING.

� HYUNDAI i10

� HYUNDAI TERRACAN.

� HYUNDAI TUCSON.

� HYUNDAI VERNA.

� HYUNDAI GETZ.

� HYUNDAI ELANTRA.

� HYUNDAI i20

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STRATEGY OF H YUNDAI 

MARKET STRATEGY PRICING STRATEGY

ENCIRCLEMENT ATTACK 

POSITION DEFENCE

PRODUCT POSITIONING

P.O.D.

(POINT OF

DIFFERENTIATION)

PERCEIVED VALUE PRICING

WARRANTIES

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STRENGTH 

. STRONG FINANCIAL POSITION.

. STRONG BRAND IMAGE.

. PRODUCT INNOVATION.

. TH

E QUALITY ADVANTAGE.. QUALITY SERVICE ACROSS 1036

CITIES.

WEAKNESS 

.UNAFFORDABLE FOR

MIDDLE CLASS.

. COMMODITY PRICE RISK.

. EXCHANGE RATE RISK.

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OPPORTUNITY  THREAT 

. CUT-THORAT COMPITITION.

. RISK FACTOR.

.BUSSINESS FACTOR.

.. LOAN FACILITY.LOAN FACILITY.

.. INDIAN RURAL MARKET.INDIAN RURAL MARKET.

.. LEADING GROWTH

.LEADING GROWTH

.

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` After making a foothold in the urban and semi-urban areas,Hyundai Motors now desires to grasp India's rural markets whichare untapped by small car manufacturers so far.

` HMIL has entered into retail partnership with several Indian financialinstitutions like HDFC Bank, ICICI Bank, Mahindra Finance, PunjabNational Bank and Sundaram Finance.

` HMIL has strategic tie ups with Syndicate Bank, Bank of India,Punjab National bank, Canara Bank, Bank of Baroda andCorporation Bank.

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o Hyundai wins the DHL-CNBC 

Tv18 International Trade

Awards 2008-09.

o Hyundai Motor wins the

µManufacturer of the Year¶ award at the NDTV Profit 

Car & Bike Awards 2009.

o Indian Car Of The Year 

2008.

o Small Car of the Year 

2008.

o Aaj Tak Viewers

Choice Award.

o Compact Car of the Year.

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