Hyundai i20 ppt
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Transcript of Hyundai i20 ppt
![Page 1: Hyundai i20 ppt](https://reader030.fdocuments.us/reader030/viewer/2022012400/55a8f88c1a28abf8538b4742/html5/thumbnails/1.jpg)
Submitted To: Prof. Dhruva
Chak
Submitted By:
Udit Jain
Shruti Mittal
Tarun Mangal
Sonakshi Govil
Vanshika Gupta
Damanjeet Singh
![Page 2: Hyundai i20 ppt](https://reader030.fdocuments.us/reader030/viewer/2022012400/55a8f88c1a28abf8538b4742/html5/thumbnails/2.jpg)
Hyundai Motor India Limited (HMIL)
• It is a wholly owned subsidiary of Hyundai Motor Company (HMC) established in 1996
• HMIL is the largest passenger car exporter and the second largest car manufacturer in India.
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• The Hyundai i20 is one of the most popular hatchbacks that was rolled-out in the Indian market in year 2009.
• The i20 model is now available in both petrol and diesel versions, across 3 engine options i.e. 1.4 L, 1396cc Gamma AT Petrol, 1.2 L 1196cc Kappa Petrol & 1.4 CRDI Diesel Engine.
• The i20 is available in both automatic and manual transmission options, across various trims.
![Page 4: Hyundai i20 ppt](https://reader030.fdocuments.us/reader030/viewer/2022012400/55a8f88c1a28abf8538b4742/html5/thumbnails/4.jpg)
MARKET SHARE
In overall passenger vehicle market: 14.27% in FY13
In compact small car market:
Compact car segment is 52% of overall passenger vehicles segment.
Hyundai is on the 2nd position in the market with 22% share.
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GROWTH AND DECLINE
-26.681%
289.984%
9.909%
32.341%
-77.778%
-6.918% 82.310%
Sales growth/decline in month of June
HYUNDAI
HONDA
MARUTI SUZUKI
VOLKSWAGEN
SKODA
TOYOTA
NISSAN
MANUFACTURER MODEL JUN'13 JUNE'12
GROWTH%(12-13)
HYUNDAI i20 5628 7676 -26.681%
HONDA BRIO 2375 609 289.984%
MARUTI SUZUKI SWIFT 17236 15682 9.909%
VOLKSWAGEN POLO 3200 2418 32.341%
SKODA FABIA 132 594 -77.778%
TOYOTA LIVA 1951 2096 -6.918%
NISSAN MICRA 1989 1091 82.310%
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SWOT Analysis
Strengths
1. The Quality Advantage
2. A Buying Experience Like No Other
Weaknesses
1. Commodity Price Risks
2. Exchange Rate Risk
Opportunities
1. Limited Competition
2. Potential for expansion
Threats
1. Risk Factors
2. Business Risks
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CONSUMER BEHAVIOUR ANALYSIS
Preferences across various segments Preferences across various Models
Preferences across various Brands
Ratings on various Features
020406080
100
556065707580
0102030405060
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Preference across various cars, provided budget is Rs 6-7 lacs.
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Marketing Strategies
• Hyundai i20 viral campaign ‘Casts a Spell’ Crosses over 1 Million Viewers!
• Exchange offers – Advantage department.
• Festive Discounts
• Goodies and Accessories
• Pickup and drop service(after sale service).
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Proposed Marketing Strategies
• Event marketing
• Flexible EMI Scheme
• Featuring Hyundai i20 in various movies and TV serials.
• Mobile and online services
• Association with various colleges and institutes through sponsorship.
• Strategic alliance with oil and Gas companies.
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Increasing customer base
• Product proposals: Introducing CNG
• Special Discount for first time car buyers.
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