Hyundai i10 market positioning and scope Analysis
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Transcript of Hyundai i10 market positioning and scope Analysis
8/4/2019 Hyundai i10 market positioning and scope Analysis
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HYUNDAI
Presented by:-
Uma Shankar Roy
Sec:- SM1
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INTRODUCTION
The Hyundai i10 is a city car produced bythe Hyundai Motor Company.
Launched on 31 October 2007,manufactured only in India, at Hyundai'sChennai Plant — and sold globally (not forSouth Korea).
Engines :- 1.1L Epsilon I4 petrol1.2L Kappa I4 petrol1.1L CRDI VGT I3 diesel
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STYLING
The i10 has a large gaping air-dam.
Pulled-back headlamps
Chrome-lined grill
A bonnet that has a clam shell hint and arear window with an upswept kink.
Overall length (3565 mm) and wheelbase(2380 mm)
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INTERIOR:-
The interior has a plastic dash housing withan optional integrated stereo.
A large white-faced speedometer, flankedby the tachometer and fuel and temperaturegauges.
The gear lever is built into the centre
console.
Leaving space between the front seats for acouple of cup holders.
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VERSIONS
i10 D-Lite 1086cc Petrol, Manual, 13.2 kpl Rs.3,47,166
i10 Era 1086cc Petrol, Manual, 13.2 kpl Rs.3,83,527
i10 Magna 1086cc Petrol, Manual, 13.2 kpl Rs.3,98,010
i10 Magna 1.2 1197cc Petrol, Manual, 12.8 kpl Rs.4,10,722
i10 Sportz 1.2 1197cc Petrol, Manual, 12.8 kpl Rs.4,38,559
i10 Magna 1.2 AT 1197cc Petrol, Automatic, 10.9 kpl Rs.4,57,192
i10 Sportz 1.2 AT 1197cc Petrol, Automatic, 10.9 kpl Rs.4,82,100
i10 Asta 1.2 1197cc Petrol, Manual, 12.8 kpl Rs.5
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TARGET MARKETS
middle to upper class professionals
college students
business target is mid sized to large sized
corporate that want to help their managersand employees by providing them a car forease of transport
entrepreneurs and small business ownerswho want to provide discounts to managersbuying a new car
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HYUNDAI SWOT ANALYSIS
Strengths:-The Quality Advantage
Weaknesses:-
Commodity Price RisksExchange Rate Risk
Opportunities:-
Leading Growth Threats:-
currency exchange rates Risk
Assets risk, Business risk,Comptitors 7
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OBJECTIVES
The company is aiming for 5% marketshare of the Indian market in nex
2nd year Objectives: We are aiming for10% market share of the Indian market
Establish a well-regarded brand namelinked to a meaningful positioning
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PROMOTION
Road Shows
Television advertisements
Radio Print Ads
Workshops and Seminars
Banners, neon signs Booklets and pamphlets
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ADVERTISING WITH SUPERSTARS
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COMPANY’S FIVE CORE STRATEGIES
Global Orientation
Respect for Human Values
Customer Satisfaction Technology Innovation
Cultural Creation
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CORPORATE PHILOSOPHY
• Management Philosophy:-
o Strive to create a more affluent lifestyle forhumanity.
o Contribute to the harmony and co-prosperitywith shareholders, customers, employeesand other stakeholders in the automobile
industry.
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CORPORATE PHILOSOPHY CONTD…..
• Key Factor
o To change in the management system andseek creative and self-innovative system.
o Corporate Social Responsibility.
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MANAGEMENT POLICY
Trust based management:-
• Trust worthiness.
•
Trust between management-labour,employer-employee, company-customerrelationship.
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MANAGEMENT POLICY CONTD…..
Transparent management:-
• Higher transparency in all across ofbusiness.
• Transparency in transaction and for trade.
• Production of ethics and enhancing ethicsmanagement system.
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MANAGEMENT POLICY CONTD…..
On-site management:-
• Cultivation of on-site knowledge, and raisingchallenging spirit of field staff.
• Concentration on management capacity onindustrial sites.
• Management strategy based on the sites andpromotion of R&D.
• Established of the immediate responsecommunication system.
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CONCLUSION
Hyundai i10 is highly preferred whencompared to the other brand of car in thesame segment.
Company always adopt new technology andtrain their employees.
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