BY-T.KRUSHIKUMARSEC-CROLL NO-109

INTRODUCTION• Established in 1967, Hyundai Motor Co. has grown into the

Hyundai Motor Group, which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates.

• In 2010, Hyundai Motor sold about 3.6 million cars worldwide, up 16.3 percent from 2009.

• Hyundai Motor, South Korea’s largest automaker, sold 659,565 cars in the Korean domestic market in 2010, reaching a market share of about 45 percent. Outside Korea, the company sold about 2.9 million cars in 2010 in over 186 countries through some 5,300 dealers.

HISTORYThe power of new thinking has helped Hyundai become the world's fifth largest motor group in less than fifty years, selling 4.05 million vehicles in 2011. In 1967, in an innovative arrangement, Chung Ju-Yung started the Hyundai Motor Company to build the Cortina in Korea, in association with Ford. Smart enough to realise world-class expertise could unlock lucrative new markets, Chung hired former Austin Morris boss George Turnbull in the 1970s to lead development of the very first Hyundai car. Within two decades Hyundai was exporting in volume, to the huge US market among others.

PRODUCT VARIETY• Hyundai Atos (1997-2007)• Hyundai BlueOn• Hyundai Dynasty(1996)• Hyundai Elantra (1990–present)• Hyundai Eon• Hyundai i20 WRC• Hyundai i30(2007–present)• Hyundai i40(2011–present)• Hyundai ix20(2010–present)• Hyundai Mistra(2013–present)• Hyundai Scoupe(1988–1995)• Hyundai Sonata(1985–present)• Hyundai Stellar(1983–1997)• Hyundai Veloster(2011-present)• Hyundai Veracruz(2007–2015)• Hyundai Tiburon(1996–2009)

COMPETITORS• TATA MOTORS• MAHENDRA AND MAHENDRA• MARUTHI SUZUKI• RENAULT MOTORS• NISSAN MOTORS• BMW• AUDI

REVENUE GENERATION

SWOT ANALYSIS

CORE COMPETENCE

a core competence is a unique capability that affords some type of competitive advantage. It corresponds to a business process, and involves underlying skills, functions, systems and knowledge.

An individual company has a competitive advantage when it possesses one or more sources of distinctive competence relative to others, allowing it to perform better than its competitors.