R2 Games F2P Monetization Presentation - Maximizing F2P Game Monetization (Casual Connect Asia 2016)
HyprMX: Game Monetization in 2014
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Transcript of HyprMX: Game Monetization in 2014
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Ad Monetization 2014:
Respect Your Game while Profiting from Brand
Dollars and Mature Tech
Dan Laughlin - VP Business Development, hyprMX
Casual Connect USA
7/24/14
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Premium Experience + Meaningful Revenue Ad Monetization Evolved:
hyprMX
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hyprMXFortune 500 brand video ads
for mobile and web games
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Publishers running hyprMX
hyprMX
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WHAT’SRIGHT or WRONGWITH THESEPICTURES
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hyprMX
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hyprMX
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hyprMX
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hyprMX
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Most games only monetize a fraction of users hyprMX
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Uneven payouts across mobile platforms
Android eCPMs are 50% of iOS
hyprMX
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Influx of Brand SpendingAdoption of IAB standards
Maturing ad tech and services
The Solutions are Here
hyprMX
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Influx of Brand Spending hyprMX
US Digital Ad Spending ($B), by Channel, 2012-2018
Source: eMarketer, March 2014
Desktop Mobile
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Influx of Brand Spending hyprMX
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Uno & Friends hyprMX
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Dragon City hyprMX
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MRAIDCommon API for Rich Media VASTUniversal XML schema for Video VPAIDInteractive experience for VideoOpen RTB 2.0Programmatic buying standards
Adoption of IAB Standards hyprMX
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Video Networks: hyprMX, AdColony, Flurry, Vungle
Video Mediators: SponsorPay, Supersonic, Mopub (non-rewarded)
Display Networks: iAd, Millennial, Admob, Applovin, Chartboost
Display Mediators & RTB Marketplaces: Mopub, Google, Smaato, Flurry
hyprMXMaturing Ad Tech & Services
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Game Genre —> Ad Fit
• Core/Strategy • Mgmt/Sim • Poker Moderate to High
Frequency !
Low to ModerateRetention
Currency
Highly Valued
Rewarded Video
• Runner • Social Turn • Match3/Puzzle
ModerateFrequency
!High
Retention !
Currency limited
Mix of banners & Interstitials
• Action • Racing • Slots !
Varied Frequency
!ModerateRetention
Currency
Moderately Valued
Mix of Interstitials & Rewarded Video
hyprMX
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hyprMX
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