Hyper city-sales promotion

By:- Afshan

Kriti

Introduction

Hypercity Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. K Raheja Corp helped create retail boom in India with Shoppers’ Stop, In Orbit Mall and Crosswords apart from their successes in Realty and hospitality.

Hypercity is a hypermarket in the true sense and offers its customers a dominating assortment of quality products at great value in a large, and modern and exciting format.

Products at Great ValueYou can choose from over 50,000 products including

leading brands atgreat value from over 16 product categories like:1) Home Entertainment, Appliances and Personal Care2) Home Furniture, Furnishings and other Home care

and Décor rangeA wide range of product3) Sports, Toys , Luggage and Stationaryoffering at excellent value4) Apparels and footwear.and most competitive deals5) Food – Staples, FMCG, Seasonal gifting products,

etc.

Pricing:-Hyper city offers prices to its customers below

the MRP. It is the pricing strategy promising the consumers lower prices without the need to wait for sale price event

Pure price bundling.Mixed price bundling.

Products MRP Hyper city price

Brand

Tooth paste (50 gm)

65 62 Colgate

Bath soap 36 31 Lux

Vim drop(750 ml)

120 116.40 Vim

Sugar(1 kg) 38 30.60 ---

Salt(1 kg)

14 12.50 Tata salt

Products MRP Hyper city price

Brands

Cooking oil(1lt)

90 83 Fortune

Jam(500 gm)

99 89.60 Kissan

Cold drink(2lt)

63 56 7 Up

Flour(1kg)

110 101.50 Ashirwaad

Basmati rice(1 kg)

106 96 Daawat

Free coupons and gift vouchers:-

-Available for both Corporate and Personal gifting in a range of denominations from Rs. 50/- to Rs. 2,000/- with the highest validity period of 18 months in the industry

- on various festive occasions-on purchase of certain amount-Personal occasions.

Hyper city exclusive offers:-At hypercity there are certain products carrying offer which are just Hyper city exclusive i.e that offer is not available in market. This offer is provided by the vendor to hyper city store only.

Hyper city discovery club cards:-

These cards are basically used to create sense of belongingness among its esteem customers. Through these cards they become members of Hyper city.

Certain points are associated with each product.

Points can be redeemed.

In house advertisements and announcements:-

There are announcements made in the mall from time to time about the various offers and discounts to attract more customers.

Other strategies:-

Free home delivery.Personalized gifts with corporate branding.Money back offer.Exchange schemes.Stock clearance sale.Buy one get one free.Discount on bulk purchase