Hyp othetical
description
Transcript of Hyp othetical
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Hypothetical
Mercedes
Reinvigorating a Timeless Brand
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The Problem
Mercedes:
Losing Market Need to Get Share Younger
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The Problem
ReEdwards:
Need to get younger, without alienating current core consumers
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The Truth
Your reputation is that you’re stale and unaffordable
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The Message
Mercedes is Timeless, enjoyed for generations before, now and forever.
Come see the new Mercedes.
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The Goal
To sell more Mercedes to Millenials and keep them as lifelong customers
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Wants
Materialistic
Despite less wealth
Quality and sex appeal
To look good
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Marketing Plan
#Mercedes
TV ExperientialDigital / Social
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Social
INCOME
Social OutletsHashtag: Contest
#Mercedes
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Digital and Mobile
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Traditional (TV)
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Experiential
Nothing says popular and cool like this. And Budweiser has about as much to do with a concert like this as Mercedes does.
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Measuring Success