There also has been a great surge in movies with highly stylized aesthetics,which was previously associated with illustrations. Examples of this includemovies like 300, Immortals, Watchmen and Sin City. Movies like this which aredigitally enhanced combine different media forms such as live-actioncinematography and 3D animation to create a look and feel different fromtraditional movies. As Manovich puts it, these hybrids are not merely a sumof its parts but have in them intrinsic qualities which previously did not exist.

Another point worth noting is that these movies look like more the graphicnovels they were adapted from than traditional movies. This is due to thefact that media are “centrally imitative” as Thorburn & Jenkins puts it.However this imitation does add in a different dimension to these movieswhich attract both the regular movie goers and the readers of the graphicnovels.

Scene 3

With the rise of internet, our society is currently in themiddle of a media transition. And as Thorburn & Jenkins putit media transitions give birth to hybrid media. The oldermedia forms evolve to give rise to these hybrid mediaforms. During this period of constant flux one can observemany interesting hybrid media forms. In the forefront of thismedia evolution is the entertainment industry.

In recent years movies have combined different mediums to create someunique works of art. One movie that stands out as a testament to this isScott Piligrim vs the World which combined elements of comic books andmovies to give the audience a multi-modal experience. Other interestingexamples include Wallace & Gromit which employed claymation andScanner Darkly which visually looked like a graphic novel.

However hybrid media is much more pervasive in the entertainmentindustry than one thinks. The everyday use of green screen in order todigitally add in computer-generated elements can be considered as hybridmedia. It is a mix of both digital graphics and live-action filming to add inspecial effects. Now a common practice in both TV shows and moviesgreen screen technology is now the most pervasive form of hybrid media.

A more recent trend is the introduction of user interaction to music. A recent exampleof this is by the artist Björk who released her album also as an iPad application for herlisteners to interact with the music. Other artists such as Arcade Fire and Chris Milk haveexperimented with internet browsers to provide an immersive way to experience music.The band We the Kings even added game play to the music video, incorporating elementsfrom video games and internet all into one fine example of hybrid media.

In all of the above cases internet acts much more than a platform, but as a mediumwhich adds additional flavour to the music experience. Also innovative attempts likethese provide novelty factor for the audience who constantly consume traditional media.It also boosts fan engagement and provides a great advertising platform for the banditself. With the internet constantly changing, its capabilities as a media form are stillbeing explored; hence we can expect more such innovative attempts in the future.

This hybrid revolution came about mainly due to better computing power and bettersoftware tools which enabled content creators to combine multiple media elements.While the monetary strength of the entertainment industry placed them in a goodposition to spearhead this new media revolution. And hence today we have this plethoraof hybrid media forms each catered to different audiences. With all media movingtowards the hybrid form, the possibilities seem endless...

There have also been attempts to combinemoving images with media forms such astypography and still photography, which wereonce associated with print media. A lot of theexamples can be seen in music videos whichare the hotbed for hybrid media. Artists suchas Common, Bad meets Evil and Examplehave used a mix of these old school media intheir music videos to make them visuallydifferent.

Scene 1

Scene 2

Scene 4

Scene 5

Nikhil Mohanan

There also has been a great surge in movies with highly stylized aesthetics,which was previously associated with illustrations. Examples of this includemovies like 300, Immortals, Watchmen and Sin City. Movies like this which aredigitally enhanced combine different media forms such as live-actioncinematography and 3D animation to create a look and feel different fromtraditional movies. As Manovich puts it, these hybrids are not merely a sumof its parts but have in them intrinsic qualities which previously did not exist.

Another point worth noting is that these movies look like more the graphicnovels they were adapted from than traditional movies. This is due to thefact that media are “centrally imitative” as Thorburn & Jenkins puts it.However this imitation does add in a different dimension to these movieswhich attract both the regular movie goers and the readers of the graphicnovels.

Scene 3

With the rise of internet, our society is currently in themiddle of a media transition. And as Thorburn & Jenkins putit media transitions give birth to hybrid media. The oldermedia forms evolve to give rise to these hybrid mediaforms. During this period of constant flux one can observemany interesting hybrid media forms. In the forefront of thismedia evolution is the entertainment industry.

In recent years movies have combined different mediums to create someunique works of art. One movie that stands out as a testament to this isScott Piligrim vs the World which combined elements of comic books andmovies to give the audience a multi-modal experience. Other interestingexamples include Wallace & Gromit which employed claymation andScanner Darkly which visually looked like a graphic novel.

However hybrid media is much more pervasive in the entertainmentindustry than one thinks. The everyday use of green screen in order todigitally add in computer-generated elements can be considered as hybridmedia. It is a mix of both digital graphics and live-action filming to add inspecial effects. Now a common practice in both TV shows and moviesgreen screen technology is now the most pervasive form of hybrid media.

A more recent trend is the introduction of user interaction to music. A recent exampleof this is by the artist Björk who released her album also as an iPad application for herlisteners to interact with the music. Other artists such as Arcade Fire and Chris Milk haveexperimented with internet browsers to provide an immersive way to experience music.The band We the Kings even added game play to the music video, incorporating elementsfrom video games and internet all into one fine example of hybrid media.

In all of the above cases internet acts much more than a platform, but as a mediumwhich adds additional flavour to the music experience. Also innovative attempts likethese provide novelty factor for the audience who constantly consume traditional media.It also boosts fan engagement and provides a great advertising platform for the banditself. With the internet constantly changing, its capabilities as a media form are stillbeing explored; hence we can expect more such innovative attempts in the future.

This hybrid revolution came about mainly due to better computing power and bettersoftware tools which enabled content creators to combine multiple media elements.While the monetary strength of the entertainment industry placed them in a goodposition to spearhead this new media revolution. And hence today we have this plethoraof hybrid media forms each catered to different audiences. With all media movingtowards the hybrid form, the possibilities seem endless...

There have also been attempts to combinemoving images with media forms such astypography and still photography, which wereonce associated with print media. A lot of theexamples can be seen in music videos whichare the hotbed for hybrid media. Artists suchas Common, Bad meets Evil and Examplehave used a mix of these old school media intheir music videos to make them visuallydifferent.

Scene 1

Scene 2

Scene 4

Scene 5

Nikhil Mohanan

There also has been a great surge in movies with highly stylized aesthetics,which was previously associated with illustrations. Examples of this includemovies like 300, Immortals, Watchmen and Sin City. Movies like this which aredigitally enhanced combine different media forms such as live-actioncinematography and 3D animation to create a look and feel different fromtraditional movies. As Manovich puts it, these hybrids are not merely a sumof its parts but have in them intrinsic qualities which previously did not exist.

Another point worth noting is that these movies look like more the graphicnovels they were adapted from than traditional movies. This is due to thefact that media are “centrally imitative” as Thorburn & Jenkins puts it.However this imitation does add in a different dimension to these movieswhich attract both the regular movie goers and the readers of the graphicnovels.

Scene 3

With the rise of internet, our society is currently in themiddle of a media transition. And as Thorburn & Jenkins putit media transitions give birth to hybrid media. The oldermedia forms evolve to give rise to these hybrid mediaforms. During this period of constant flux one can observemany interesting hybrid media forms. In the forefront of thismedia evolution is the entertainment industry.

In recent years movies have combined different mediums to create someunique works of art. One movie that stands out as a testament to this isScott Piligrim vs the World which combined elements of comic books andmovies to give the audience a multi-modal experience. Other interestingexamples include Wallace & Gromit which employed claymation andScanner Darkly which visually looked like a graphic novel.

However hybrid media is much more pervasive in the entertainmentindustry than one thinks. The everyday use of green screen in order todigitally add in computer-generated elements can be considered as hybridmedia. It is a mix of both digital graphics and live-action filming to add inspecial effects. Now a common practice in both TV shows and moviesgreen screen technology is now the most pervasive form of hybrid media.

A more recent trend is the introduction of user interaction to music. A recent exampleof this is by the artist Björk who released her album also as an iPad application for herlisteners to interact with the music. Other artists such as Arcade Fire and Chris Milk haveexperimented with internet browsers to provide an immersive way to experience music.The band We the Kings even added game play to the music video, incorporating elementsfrom video games and internet all into one fine example of hybrid media.

In all of the above cases internet acts much more than a platform, but as a mediumwhich adds additional flavour to the music experience. Also innovative attempts likethese provide novelty factor for the audience who constantly consume traditional media.It also boosts fan engagement and provides a great advertising platform for the banditself. With the internet constantly changing, its capabilities as a media form are stillbeing explored; hence we can expect more such innovative attempts in the future.

This hybrid revolution came about mainly due to better computing power and bettersoftware tools which enabled content creators to combine multiple media elements.While the monetary strength of the entertainment industry placed them in a goodposition to spearhead this new media revolution. And hence today we have this plethoraof hybrid media forms each catered to different audiences. With all media movingtowards the hybrid form, the possibilities seem endless...

There have also been attempts to combinemoving images with media forms such astypography and still photography, which wereonce associated with print media. A lot of theexamples can be seen in music videos whichare the hotbed for hybrid media. Artists suchas Common, Bad meets Evil and Examplehave used a mix of these old school media intheir music videos to make them visuallydifferent.

Scene 1

Scene 2

Scene 4

Scene 5

Nikhil Mohanan