Marketing Hybrid Marketing Activities

ObjectivesMain Objective: Keep attention on the machine high during the next months

Communication towards ClientsCommunicate more with actual CMA clients

Communication towards new stakeholdersOpen new communication channels with potential new stakeholders

Communication towards the MediaCreate privileged relationships with Endimic media and quality press

Visual and Support MaterialCreate Visual (Video) communication and support material (catalogues & gadgets) that reinforce communication

SEO Activities SEO Activities for the domain www.hybridastoria.com

EventDefinitively launch the Hybrid at Trieste (23-25 October, 2014) along with the business development of the product. Intermediate step: World of Coffee Rimini (10-12 June, 2014)

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Communication towards Clients:Clients already in the portfolio

Definition of a specific mailing list Work with the company to come up with a mailing list of interested or potentially interested companies to create consensus around the Hybrid product (marketing managers, Company CEOs, etc. Italy/abroad (Acquire Database)

Production of monthly newsletter with news related to the world of Hybrid (newsflashes, updates, upcoming appointments, stories, concept).

Send monthly newsletter to promote the website

Send specific invitation to Hybrid at the trade fairs in Rimini and Trieste

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Communication towards new stakeholders/Opinion Leaders

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Communication towards MediaSent targeted press releases

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Specialized Press ITALY and

international

General press ITALY and International

03

Create privileged contacts with Life Style/Trend/Technology magazines to promote the product

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Develop Social NetworksInvitations to

eventsand possible visits to

the company

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04

Visual and Support Communication

Video

Produce and launch a Hybrid mood video and mini-video dedicated to HY1. Through social media create viral buzz around the above mentioned video.2. Communicate launch of the video to the media .3. Launch Hybrid video on Facebook and acquire “Likes” and FB ads.4. Optimise YouTube.

Catalogues

Produce a Hybrid catalogue with a “different format”ref: Trieste trade fair

Gadgetss

Study gadgets to launch the machineMassive Gadget: Bags in TNT, Collection of stencils for latte Art (Kid line, line with the machine’s logo, Special Gadget: Cover for I-Phone?Promo: Stickers (brand and/or machine),

Kit

Folder with quality material, Catalogue, Pen, USB Stick with a shape customized to the brand, block notes, adhesives,

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Dettaglio Ottomizzazioni SEO

06

Campagna SEO iniziale Campagna SEO - ONPAGE Campagna SEO - OFFPAGE

Social Signals Modifica di alcuni testi Social Bookmarking Entries

Link con anchor text del brand/nome dominio Aggiunta di alcuni testi Link wheel Content Writing

Ottimizzazione META TAG : description, title... Blog Links

Ottimizzazione TAG HTML : h1,h2, p... Press Release Writing

Monitoraggio risposta di Google e conseguenti aggiornamenti

Public Webdirectories

Altri servizi SEO come Social Signals, .gov/.edu links e molti altri

Presentation of paper materials

Gadgets, etc.

Launch a contest

Create dedicated stand

Event (Trieste Coffee)

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