Hwu Chia - Trends in mobile health mHealth

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SHIFTING MOBILE LANDSCAPES: HOW PLATFORMS AND CONSUMER BEHAVIOR WILL SHAPE mHEALTH CHIA HWU CEO, QUBOP INC. @CHIAH @QUBOPINC MIHEALTH, BARCELONA, MAY 25, 2012 MAY 25, 2012 - WWW.QUBOP.COM

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Trends in mobile health mHealth, by Hwu Chia

Transcript of Hwu Chia - Trends in mobile health mHealth

SHIFTING MOBILE LANDSCAPES:

HOW PLATFORMS AND CONSUMER BEHAVIOR

WILL SHAPE mHEALTH

CHIA HWU CEO, QUBOP INC.

@CHIAH

@QUBOPINC

MIHEALTH, BARCELONA, MAY 25, 2012

MAY 25, 2012 - WWW.QUBOP.COM

THE MOBILE MARKET

MAY 25, 2012 - WWW.QUBOP.COM

SMARTPHONES REACHING 50% OF US & EU MARKET

MAY 25, 2012 - WWW.QUBOP.COM

CUMULATIVE USERBASE, LATE 2011

MAY 25, 2012 - WWW.QUBOP.COM

84% OF U.S. DOCTORS

WILL HAVE A

SMARTPHONE BY THE

END OF 2011

CLINICIAN SMARTPHONE PLATFORMS

SOURCE: APTILON, MANHATTAN RESEARCH

MAY 25, 2012 - WWW.QUBOP.COM

62% US DOCTORS HAVE A

TABLET IN 2012

CLINICIAN TABLET PLATFORMS

SOURCE: APTILON, MANHATTAN RESEARCH

>50% PREFERRED TABLET PLATFORM

OF DOCTORS WITH A

TABLET HAVE USED

IT AT POINT OF CARE

MAY 25, 2012 - WWW.QUBOP.COM

26% OF EU DOCTORS

HAVE AN IPAD BY THE END

OF 2011

EU CLINICIAN TABLET PLATFORMS

25% OF PHYSICIAN PROFESSIONAL TIME

SPENT ON THE IPAD

40% OF EU DOCTORS

PLANNED TO BUY AN IPAD

IN 2012

MAY 25, 2012 - WWW.QUBOP.COM

THE MOBILE PLATFORMS

MAY 25, 2012 - WWW.QUBOP.COM

MOBILE: MOST OF APPLE’S REVENUE, VERY LITTLE OF GOOGLE’S

TOTAL: $25B TOTAL: $10B

MAY 25, 2012 - WWW.QUBOP.COM

MOBILE HARDWARE PROFIT SHARE: NOW MOSTLY APPLE

SOURCE: ASYMCO.COM

MAY 25, 2012 - WWW.QUBOP.COM

IOS

iPhone: 55% iPod Touch: 32% iPad: 13%

MAY 25, 2012 - WWW.QUBOP.COM

SOURCE: FRNCS.CO/APPLE

10M

20M

30M

40M

2007 2008 2009 2010 2011 2012

IPHONE DOMINATES APPLE SALES, IPAD IS GROWING RAPIDLY

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ANDROID

MOSTLY PHONES, VERY FEW TABLETS SOLD

MAY 25, 2012 - WWW.QUBOP.COM

MAY 25, 2012 - WWW.QUBOP.COM

54% OF THE ANDROID

TABLET MARKET

AFTER 6 MONTHS

AMAZON KINDLE FIRE

AS OF APRIL 2012: MOST DEVICES STILL 2.2 OR 2.3

PERCENTAGE OF DEVICES ACCESSING GOOGLE PLAY IN PREVIOUS 14-DAY PERIOD

SOURCE: RON AMADEO, WWW.ANDROIDPOLICE.COM

MAY 25, 2012 - WWW.QUBOP.COM

WINDOWS PHONE

FAR BEHIND IOS/ANDROID IN SALES, BUT

NOKIA COMMITMENT IS HELPING

MAY 25, 2012 - WWW.QUBOP.COM

DISTINCTIVE MICROSOFT “HOUSE STYLE”

MAY 25, 2012 - WWW.QUBOP.COM

BLACKBERRY

RAPIDLY LOSING ITS TRADITIONAL VERTICALS

TO IOS AND ANDROID

MAY 25, 2012 - WWW.QUBOP.COM

APPS FOR PROVIDERS

MAY 25, 2012 - WWW.QUBOP.COM

MOBILE MIM

FIRST FDA-APPROVED DIAGNOSTIC RADIOLOGY

APPLICATION FOR MOBILE DEVICES (IPHONE/IPAD)

MAY 25, 2012 - WWW.QUBOP.COM

APPS FOR PATIENTS

MAY 25, 2012 - WWW.QUBOP.COM

VITAL SIGNS CAMERA

MEASURES HEART RATE (VIA MICRO-BLUSHES) AND

BREATHING RATE USING IPAD CAMERA

MAY 25, 2012 - WWW.QUBOP.COM

MOBILE APPS

VS.

MOBILE WEB

MAY 25, 2012 - WWW.QUBOP.COM

MOBILE WEB

CHEAPER THAN APP DEVELOPMENT

USES AVAILABLE SKILLS (JAVASCRIPT, HTML)

CAN TARGET MANY PLATFORMS AT ONCE

MOBILE WEB BROWSERS NOW MORE

STANDARDIZED THAN DESKTOP BROWSERS

DOES NOT REQUIRE APP STORE APPROVALS

DOES NOT REQUIRE REVENUE SPLIT

MAY 25, 2012 - WWW.QUBOP.COM

MOBILE APPS

PRESENCE IN APP STORES

RICHER USER EXPERIENCE

HIGHER PRODUCTION VALUE

BETTER USER ENGAGEMENT

EASIER TO MONETIZE (ESPECIALLY ON IOS)

BETTER ACCESS TO BUILT-IN FEATURES (CAMERA,

GPS, MICROPHONE, TWITTER ON IOS, ETC.)

MAY 25, 2012 - WWW.QUBOP.COM

CURRENT DESIGN TREND:

CONSUMER APPS:

WHAT PATIENTS (AND

PROVIDERS ARE USING EVERY

DAY

MAY 25, 2012 - WWW.QUBOP.COM

THE 5-TAB SOCIAL APP WITH CENTER ICON

INSTAGRAM PATH (VERSION 1) EVERNOTE

MAY 25, 2012 - WWW.QUBOP.COM

FOURSQUARE (PREVIOUS) FOURSQUARE (NOW)

MAY 25, 2012 - WWW.QUBOP.COM

NEW FOR 2012:

DEATH OF THE TAB BAR?

MAY 25, 2012 - WWW.QUBOP.COM

FACEBOOK PATH V2 NEWS 360

HIDDEN NAVIGATION: REPLACING TAB BARS

DOLPHIN

BROWSER

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-38%

-50%

-90%

1 DAY

1 WEEK

6 MONTHS

CONSUMER MOBILE APP USER LIFE CYCLE

SOURCE: FLURRY

MAY 25, 2012 - WWW.QUBOP.COM

PERCENTAGE OF USERS WHO USE A MOBILE APP AFTER DOWNLOAD OVER TIME

HOW TO DESIGN FOR IPAD:

DESIGN FOR IPHONE,

ADD BREATHING ROOM

MAY 25, 2012 - WWW.QUBOP.COM

FACEBOOK (IPAD)

FACEBOOK (IPHONE)

MAY 25, 2012 - WWW.QUBOP.COM

WWW.QUBOP.COM

THANKS!

CHIA HWU, CEO

[email protected]

TWITTER: @CHIAH

@QUBOPINC