HW Blog: Unlocking Keywords: Our Best SEO Tricks For 2015
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3/4/16, 3:30 PM HW Blog: Unlocking Keywords: Our Best SEO Tricks For 2015 Page 1 of 6 http://blog.hwproduction.com/hw-blog-unlocking-keywords-our-best-seo-tricks-for-2015 ! August 12, 2015 / by Richie Knight Tweet 0 HW Blog: Unlocking Keywords: Our Best SEO Tricks For 2015 Last week, we talked about the importance of using long-tail keywords -- you know, the 3-5 word phrases search engine users type to identify more specific requests. But let's take that concept a step further. You know what long-tail keywords are (at least, you will after reading this post) but we get a lot of questions about them. How often do we use long-tail keywords? Where do we put them? How can they work to increase our content’s value? How do these keywords fit into a larger search engine optimization (SEO) strategy? Subscribe for Email Updates Search Search HW Blog Recent Popular Social Media Week in Review 3/4/16 Categories Intern Spotlight: Olivia Lyman and Price Roberts Share Share 0 0 Like Like Share Share Subscribe posted at Mar 4, 2016 posted at Mar 4, 2016 INBOUND MARKETING " SERVICES " ABOUT US " BLOG RESOURCES "
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Transcript of HW Blog: Unlocking Keywords: Our Best SEO Tricks For 2015
3/4/16, 3:30 PMHW Blog: Unlocking Keywords: Our Best SEO Tricks For 2015
Page 1 of 6http://blog.hwproduction.com/hw-blog-unlocking-keywords-our-best-seo-tricks-for-2015
! August 12, 2015 / by Richie Knight
Tweet 0
HW Blog: Unlocking Keywords:
Our Best SEO Tricks For 2015
Last week, we talked about the importance of using long-tail
keywords -- you know, the 3-5 word phrases search engine
users type to identify more specific requests. But let's take that
concept a step further.
You know what long-tail keywords are (at least, you will after
reading this post) but we get a lot of questions about them.
How often do we use long-tail keywords? Where do we put
them? How can they work to increase our content’s value? How
do these keywords fit into a larger search engine optimization
(SEO) strategy?
Subscribe for Email
Updates
Search
Search HW Blog
Recent Popular
Social Media
Week in
Review 3/4/16
Categories
Intern Spotlight: Olivia
Lyman and Price Roberts
ShareShare 0 0LikeLike ShareShareSubscribe
posted at Mar 4, 2016
posted at Mar 4,
2016
INBOUND MARKETING " SERVICES " ABOUT US " BLOG
RESOURCES "
3/4/16, 3:30 PMHW Blog: Unlocking Keywords: Our Best SEO Tricks For 2015
Page 2 of 6http://blog.hwproduction.com/hw-blog-unlocking-keywords-our-best-seo-tricks-for-2015
First, long-tail keywords must be used with frequency
throughout your company’s online presence. For each of your
pages, you want to be hyperspecific on one topic; including that
subject and its keywords in not only the content, but in every
area connected to the content. Some best practices include
using your long-tail keywords in the site’s title tag, header, URL,
image alt text, and of course, the actual content.
Second, and even more important, focus on your placement of
your long-tail keywords.
Your company will not see results
by merely placing your keywords in
as many areas as possible. It not
only looks spammy to users but
Google continues to get smarter
by the day, making it imperative to
place your keywords in the right
spots. Google’s key areas are
broken down to your site’s meta description and headers as the
most important. Body copy, sidebars and footers take the last
priority.
Focus on your site's actual content meaning. While long-tail
keywords' frequency and placement can be useful on their
own, Google has begun placing more and more value on your
site’s worth and meaning. Work towards more compelling
content by being creative in how you convey your message. You
are not constricted to your exact long-tail keywords, so be
creative and develop numerous synonyms and ways to explain
what you do without sounding repetitive or formulaic.
7 Tips to Build
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posted at Mar 3,
2016
posted at Feb
29, 2016
posted at Feb
26, 2016
3/4/16, 3:30 PMHW Blog: Unlocking Keywords: Our Best SEO Tricks For 2015
Page 3 of 6http://blog.hwproduction.com/hw-blog-unlocking-keywords-our-best-seo-tricks-for-2015
Last, think about your
keywords in the context of
who will be searching for
your product or service.
While research and data
can feel robotic and
socially detached, all of
your efforts should go
toward providing excellent services and content that your
customer is searching for. Google will honor these efforts and
hopefully your customers will find you site more attractive and
effective.
SEO is a very exciting area, and one that is consistently
changing and shaping how and what companies are discovered
through organic searches. If you want learn more about how to
create compelling long-tailed keywords to transform your SEO
strategy, download our new eBook to get started.
Topics: SEO, Inbound Marketing
Recent Posts
Intern Spotlight: Olivia
Lyman and Price Roberts
Social Media Week in Review
3/4/16
7 Tips to Build a Great
Landing Page and Generate
More Leads
[INFOGRAPHIC] Benefits of
Ecommerce for Small
Businesses
Intern Spotlight: Tyler
Cooney and Victoria Rodgers
