HVR brand guidelines · HVR Brand Guidelines | 2019. Modern. Fast. Visualize your data movement....
Transcript of HVR brand guidelines · HVR Brand Guidelines | 2019. Modern. Fast. Visualize your data movement....
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HVR Brand Guidelines | 2019
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Modern. Fast. Visualize your data movement.Redefining the HVR brand from a perspectiveof visualizing an arena of data. Each graphic elementrelates back to the data point in varying levels of abstraction.
Core Concepts
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Simple. Clean. Modern.Based on the relationshipbetween square and circle.
Logo
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LogoFull-color
Main logo for use on white or very light backgrounds, especially wherethe logo is standalone, such as on partner or event websites.
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LogoWhite
Use on dark backgrounds. Favor this version when the backgound imageand/or color will evoke the HVR brand more than the full-color logo on white.
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LogoBlack
Use for black and white media only, on white or very light backgrounds,otherwise favor full-color version.
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LogomarkFull-color
Use on white or very light backgrounds, especiallywhere the logo is standalone.
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LogomarkWhite
Use on dark backgrounds. Favor this version when the backgound imageand/or color will evoke the HVR brand more than the full-color logo on white.
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Color Palette Shifting the HVR palette to create moredynamic color relationships—utilizinga variety of hue, value and chroma.
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BLACKRGB: 0, 0, 0CMYK: 75, 68, 67, 90Hex: 000000PMS:
AQUARGB: 66, 188, 184CMYK: 67, 2, 33, 0 Hex: 42bcb8PMS: 7472 C
COBALTRGB: 10, 46, 145CMYK: 100, 93, 10, 2Hex: 0a2e91 PMS: 661 C
RGB: 255, 255, 255CMYK: 0, 0, 0, 0Hex: ffffffPMS: Use paper color in most cases
WHITEPALOMARGB: 242, 244, 247CMYK: 4, 2, 1, 0Hex: f2f4f7PMS:
Main Most prominent colors for use as backgrounds and color overlays.Favor the dark blues over others.
INDIGO BLUERGB: 7, 63, 102CMYK: 100, 78, 36, 23Hex: 073f66PMS: 7694 C
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RGB: 41, 116, 122CMYK: 83, 39, 47, 12 Hex: 29747aPMS:
FORESTRGB: 41, 116, 122CMYK: 83, 39, 47, 12 Hex: 29747aPMS:
AQUA - brightRGB: 103, 232, 228CMYK: 48, 0, 18, 0Hex: 67e8e4PMS:
FORESTPLUMRGB: 153, 14, 107CMYK: 41, 100, 27, 7Hex: 990e6bPMS:
SLATE - lightRGB: 187, 199, 214CMYK: 26, 16, 9, 0Hex: bbc7d6PMS:
Secondary Use for bold pops of color and as overlays that do not fillthe entire background area.
CORALRGB: 255, 131, 103CMYK: 0, 61, 57, 0Hex: ff8367PMS:
SLATERGB: 126, 143, 158CMYK: 55, 37, 30, 1 Hex: 7e8f9ePMS:
ORANGERGB: 255, 99, 51 CMYK: 0, 76, 85, 0Hex: ff6333PMS:
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AQUARGB: 66, 188, 184CMYK: 67, 2, 33, 0
Hex: 42bcb8PMS: 7472 C
COBALTRGB: 10, 46, 145CMYK: 100, 93, 10, 2
Hex: 0a2e91 PMS: 661 C
RGB: 7, 63, 102CMYK: 100, 78, 36, 23
INDIGO BLUEHex: 073f66PMS: 7694 C
MainGradient
Use for backgrounds and color overlays on images.Angle (135°) and color order should remain consistent,with Cobalt being the most prominent and Aqua dominating the lower right corner.
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SecondaryGradients
Use for backgrounds and color overlays on images.Gradient is freeform.
INDIGO BLUE
COBALT
AQUA
AQUA - bright
INDIGO BLUE
COBALT
PALOMA
CORAL
INDIGO BLUE
PLUM
AQUA - bright
SLATE - light
US
AG
E
EX
AM
PL
ES
Overlay transparency setting used in some cases to keep image bright and high contrast.
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Roboto has a dual nature. It has a
mechanical skeleton and the forms
are largely geometric. At the same
time, the font features friendly and
open curves. While some grotesks
distort their letterforms to force a
rigid rhythm, Roboto doesn’t compro-
mise, allowing letters to be settled
into their natural width. This makes
for a more natural reading rhythm
more commonly found in humanist
and serif types.
Typography Roboto
Rr
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Icons Scaling back to modernize.Monochrome lines in simplified universal shapes.
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Icons Line styling taken from the HVR typeface.Hard-angled squares on the interior of rounded forms.
HVR
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FILESAGENT TABLE TABLES CLOUD
DATABASEHUB DATABASES DATA LAKE DATA WAREHOUSE
SUPPORTED PLATFORMS
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FILESAGENT TABLE TABLES CLOUD
DATABASEHUB DATABASES DATA LAKE DATA WAREHOUSE
SUPPORTED PLATFORMS
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CLOUDDATA WAREHOUSE / DATA LAKE
DATABASE
FILES APIs
APACHE OPENSOURCE
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Background images with styling based on the circle and hard angles taken from the square.
Square—all-in-one boxCircle—data arena, visualize your data, know your data
Favor images that somewhat abstract their subject matter due to point of view and scale: • achitecture • cityscapes • aerial views
Images and Styling
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HVR - The ProductArchitecture and Key Features
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Built for the Cloud
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Know your dataCONTINUOUS REAL-TIME DATA INTEGRATION AT SCALE
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Know your dataCONTINUOUS REAL-TIME DATA INTEGRATION AT SCALE
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Cloud DataIntegration
into AWS
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Know your dataCONTINUOUS REAL-TIME DATA INTEGRATION AT SCALE
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Cloud GeographicalDistribution
Real-Time Analytics
Data Lake
Data Warehouse
Disaster RecoveryMigrations
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Best Practice Guide to Cloud Data Integration: Interoperability and Management
hvr-so�ware.com
This guide describes the
challenges involved in achieving
cloud interoperation and provides
best practices that can help
you to address them.
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HVR Brand Guidelines | 2019