Hustlenomics 101: From Idea To Business – Tips, Tools & Tactics That Work by William Griggs
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Hustlenomics 101 From Idea To Business – Tips, Tools & Tactics That Work #pcnhustle
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Transcript of Hustlenomics 101: From Idea To Business – Tips, Tools & Tactics That Work by William Griggs
Hustlenomics 101
From Idea To Business – Tips, Tools & Tactics That Work
#pcnhustle
William Griggs
background
MY
in 10 seconds or less…
giveyear
LifeBy William Griggs
williamgriggs.com/speaking
GOAL
vision -> reality
4 steps
FORMAT- Talk - Discuss- Talk - Questions?
Hi, I’m Adam
IDEA
MAD CASH
CENSOR
CENSOR
TALKABOUTYOUR IDEAOPENLY1
collaboration iscrucial
1
NDA = overvalue your idea
1
NDA = undervalue execution
1
NDA = undervalue passion
1
EXECUTION1
PASSION
1
ASSUMPTIONyou have an idea
1
HIDDENVALUE
1
IDEA
OPEN
2FLESHITOUT
BUSINESS PLAN
STRATEGIC PLAN
2
DOCUMENT
YOUR
ASSUMPTIONS2
WANT?NEED?
2
PRODUCT )(
WANT?NEED?
2
2
partnerNETWORK
2
DIG
BE SPECIFIC DEEP
2
DOCUMENT YOUR ASSUMPTIONS
1. Who are your customers?
2. What do the customers want?
3. What are you going to offer them?
4. How will you reach your customers?
5. How are you going to make money?
6. Who are some people you can partner with?
7. Who is your competition?
2
IDEA
OPEN
PLAN
STARTUPCHECKLIST33
COMPANY NAME
3
www.google.com/apps
Logo3
www.99designs.com
BUSINESS name
title
company email
linkedIn profile url
logo
-----
two sided
traditional in size landscape
CARD
3
DISCOUNT CODE: “35OFFBIZCARD” – 35% off
COMING
SOONPAGE
logo
about
-----
contact form
email submission
google analytics
3
PITCH DECK
1. Problem
2. Your solution
3. Business model
4. Underlying magic/technology
5. Marketing and sales
6. Competition
7. Team
8. Projections and milestones
9. Status and timeline
10. Summary and call to action
http://www.guykawasaki.com/
Guy Kawasaki10/20/30 rule
http://alexosterwalder.com/
business model generationAlexander Osterwalker
SUMMARY company name
logo
business card
coming soon page
pitch deck
3
IDEA
OPEN
PLAN
CHECKLIST
4TESTYOURASSUMPTIONS
Who are your target customers?
Who are your target partners?
4
NETWORK TO THEM
4
HOW TO LANDTHE MEETING
4
referral
4
email FORMAT
1. Referral’s name in subject line
2. Question in the subject line
3. Who referred you and why
4. Who you are
5. What your cause is
6. Call to action
7. Avoid attachments
4
persistence
HOW TO RUN THE MEETING
4
INTRODUCEyourself
4
SmallTALK
4
thankthem
4
talk about your source
4
TELL THEMwhat you’re going to talk about
4
Person’s NameReferral Info My backgroundBig picture visionWhere I am nowAsk
Notepad 4
ASKFORSPECIFICFEEDBACK4
LISTEN4
INTEGRATE FEEDBACK
4
ADAPTUNTIL IT
WORKS
4
4
4
Steve Blank
http://steveblank.com/
4
customer development
FINALTIP
4
4
QUESTION?
William Griggs#pcnhustle
[email protected]@william_griggslinkedin.com/in/williamgriggswilliamgriggs.com
