Hướng dẫn thiết kế logo hiệu quả

26
BUILDING A GOOD AND EFFECTIVE LOGO A SHORT INTRODUCTION. IDFCTRY.COM

description

Hướng dẫn Thiết kế logo hiệu quả. Một bài giới thiệu rất ngắn gọn về những điều căn bản trong việc thiết kế một logo tốt và hiệu quả. Dựa trên năm 'tiêu chí vàng': Đơn giản, Dễ nhớ, Lâu dài, Linh hoạt và Phù hợp. 26 trang này sẽ cung cấp cho bạn những ghi chú tối giản nhất cùng rất nhiều ví dụ của các thương hiệu nổi tiếng.

Transcript of Hướng dẫn thiết kế logo hiệu quả

Page 1: Hướng dẫn thiết kế logo hiệu quả

building A gOOd And EFFECTiVE lOgOA shOrT inTrOduCTiOn.

idFC

TrY.

COM

Page 2: Hướng dẫn thiết kế logo hiệu quả

i AM

OCCupATiOn : CrEATiVE AT idFCTrY.COMEduCATiOn : ThE duTCh ACAdEMY OF ArT And dEsign

riETVEld ACAdEMiE AMsTErdAM.philOsOphY : EVErYThing is A ChAnCE.Thinks : rEAliTY is ChAOsnAïEVE bEliEF : EVErYbOdY is CrEATiVE.MOTiVATiOn : lET’s MAkE bETTEr MisTAkEs TOMOrrOw.

dO YOu hAVE A dEsign prOjECT YOu nEEd hElp wiTh? i wOuld lOVE TO hEAr AbOuT iT. plEAsE sEnd An EMAil: [email protected]

idFC

TrY.

COM

Page 3: Hướng dẫn thiết kế logo hiệu quả

lOgO dEsign

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

http://en.wikipedia.org/wiki/Logo

idFC

TrY.

COM

Page 4: Hướng dẫn thiết kế logo hiệu quả

OCThe first multinational corporation ever. It’s logo is still found all over the world these days.

“The VOC Monogram, literally “United East Indian Company”

idFC

TrY.

COM

Page 5: Hướng dẫn thiết kế logo hiệu quả

FiVE gOldEn kEYwOrds FOr A suCCEsFul lOgO

simple

Memorable

Timeless

Versatile

Appropriate

idFC

TrY.

COM

Page 6: Hướng dẫn thiết kế logo hiệu quả

siMplEThink k.i.s.s.*

A simple logo design allows for easy recognition which makes it VErsATilE & MEMOrAblE.

powerful logos feature something unique without being overdrawn.

A powerful logo makes a quick statement.

*Principle of design; which translates to: Keep It Simple and Stupid.

http://en.wikipedia.org/wiki/KISS_principle

idFC

TrY.

COM

Page 7: Hướng dẫn thiết kế logo hiệu quả

It has been ranked by Rolling Stone Magazine as one of the 8 best logos of the past thirty-five years.

The hidden arrow is a form of subliminal advertising of the brand, symbolizing forward movement and thinking. Brilliant.

idFC

TrY.

COM

Page 8: Hướng dẫn thiết kế logo hiệu quả

The Chanel logo design was designed in 1925 by Coco Chanel herself and remained unchanged ever since.

The overlapping double ‘C’ comes from the name Coco Chanel. Coco” is the nickname used by founder, Gabrielle Chanel.

idFC

TrY.

COM

Page 9: Hướng dẫn thiết kế logo hiệu quả

MEMOrAblEFAME! rEMEMbEr MY nAME!

A powerful logo design should be memorable.This is achieved by having a siMplE and ApprOpriATE logo.

uniqueness. be your own brand. in the end, instant recognition is the holy grail.

The next time a customer needs your kind of business, he’ll choose you just because of brand recognition. don’t try to emulate another company.

http://www.youtube.com/watch?v=2COKt6DqSaQ

idFC

TrY.

COM

Page 10: Hướng dẫn thiết kế logo hiệu quả

This relative unknown logo from a TV producer is absolute phenomenal.

Dare to differ. In its own simplify way this logo is say: “We are creative, we challenge the status quo.”

idFC

TrY.

COM

Page 11: Hướng dẫn thiết kế logo hiệu quả

The 007 Gun Symbol Logo is designed in 1962 Joseph Caroff.

The entire logo creates a feeling of movement, energy and excitement. A perfect fit for the James Bond series

idFC

TrY.

COM

Page 12: Hướng dẫn thiết kế logo hiệu quả

TiMElEss (1)

Avoid trends. Trends come and go.

A good logo should be timeless. will the logo still be EFFECTiVE in 10, 20, 50 years?

And avoid trends. Avoid trends. Avoid trends!

when it comes to brand identity lOngEViTY is key. don’t follow the pack. stand out*.*Did I mention to avoid trends?

idFC

TrY.

COM

Page 13: Hướng dẫn thiết kế logo hiệu quả

TiMElEss (2)rEdEsign: EVOluTiOn V.s. rEVOluTiOn

when to comes to the task of redesign, commit yourself to the heritage of the existing logo.

EVOluTiOn is preverent on the choice of revolution.

The germany say: “in der Beschränkung zeigt sich der Meister”* Take up that challenge.* “in the limitation itself shows the master”

(in fact essential to all graphic design).

idFC

TrY.

COM

Page 14: Hướng dẫn thiết kế logo hiệu quả

Despite the fact that the IOC is very protective of its symbols, ach Olympic Games has its own variantion.

The five Olympic rings represent the five continents involved in the Olympics and were designed in 1913, adopted in 1914 and debuted at the Games at Antwerp, 1921.

idFC

TrY.

COM

Page 15: Hướng dẫn thiết kế logo hiệu quả

Check this nice gallery: http://www.01101001.com/ambigrams

“ ...........................”

The New Man logo is one of the first commercially designed so-called ambigram logo. A typographical design that can be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation.

idFC

TrY.

COM

Page 16: Hướng dẫn thiết kế logo hiệu quả

19982010 1980

Peugeot’s roots go back to 19th-century, at all times the lion emblem was embedded.

In a long line of renditions of the same elements, it is sure to say that it will be changed in another dozen or so years again.

idFC

TrY.

COM

Page 17: Hướng dẫn thiết kế logo hiệu quả

VErsATilE (1)ThE AbiliTY TO AdApT

A good logo should be able to work across a variety of mediums and applications.

VECTOr FOrMAT is master. it ensures that the logo can be scaled to any size.

A good logo should be able to work both in horizontal and vertical formats.

idFC

TrY.

COM

Page 18: Hướng dẫn thiết kế logo hiệu quả

VErsATilE (2)

Ask yourself; is the logo still effective if it’s:

- printed in one colour?- printed on the something the size of a pencil?- printed on something as large as a billboard?- printed in reverse (ie. light logo on dark background)

Tip: design logo’s in black and white. Colours come later.

idFC

TrY.

COM

Page 19: Hướng dẫn thiết kế logo hiệu quả

The star is also referred to as an edelweiss, the swiss national symbol.

Developed in 1913. Used a small circle-based design to depict the snow-covered tip of the “Montblanc” mountain and the fine quality of the pens.

idFC

TrY.

COM

Page 20: Hướng dẫn thiết kế logo hiệu quả

Target Corporation, usually known simply as Target.

The bullseye, the “TARGET” character, it one of the most their recognizable rands logos ever designed.

idFC

TrY.

COM

Page 21: Hướng dẫn thiết kế logo hiệu quả

Favicons: the mini graphics in the browser’s URL bar specifying a particular web-site.It is a graphic art form on it own. Making something good, limited to 16 colours and 16x16 pixels is the true graphic designers challenge.

idFC

TrY.

COM

Page 22: Hướng dẫn thiết kế logo hiệu quả

ApprOpriATE

The look and feel of the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.

A logo doesn’t need to show what a business sells or offers as a service.Car logos don’t need to show cars. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone.

A logo is purely for idEnTiFiCATiOn.

idFC

TrY.

COM

Page 23: Hướng dẫn thiết kế logo hiệu quả

Red Bull is an energy drink, based on market share, it is the most popular energy drink in the world.

Belive me, a logo with two bulls colliding headon, is appropriate for a drink that gives you an energy boost. And even the annoying Magenta colour is appealing to your emotions in a way that comes headon in your eyes.

idFC

TrY.

COM

Page 24: Hướng dẫn thiết kế logo hiệu quả

Toys “R” Us, is the largest toy-centered retailer in the United States.

The reverse R, imitates a small child’s backward writing of “R”, which is short for “are”.One big advantage of a good name “that say’s it all”: you don’t need any long and incomprehensible mission statements anymore. Everybody knows what you do an how.

idFC

TrY.

COM

Page 25: Hướng dẫn thiết kế logo hiệu quả

ThE bATTlE OF ThE bEsT(?)

Just for fun. Source: Fortune. How ever questionable the contenders are, the winner isn’t.

idFC

TrY.

COM

Page 26: Hướng dẫn thiết kế logo hiệu quả

disClAiMEr

ThE inFOrMATiOn in This dOCuMEnT is inTEndEd FOr inFOrMATiOnAl And EduCATiOnAl purpOsEs OnlY, TO prOVidE rEAdErs bETTEr undErsTAnding AbOuT grAphiC dEsign And COrpOrATE dEsign.

All dEsignATEd TrAdEMArks And brAnds ArE ThE prOpErTY OF ThEir rEspECTiVE OwnErs.plEAsE rEspECT ThEM.

idFC

TrY.

COM