Group 4- Sec A MBA 2010-13 Indian Institute of Foreign Trade

MIS Case : Cloud Platform Helped

Hungama Digital Media

MIS Case : Cloud Platform Helped

Hungama Digital Media

Hungama Digital Media Entertainment Pvt. Ltd. began its journey as an

online promotions agency during the internet boom in the year 1999. Today,

it boasts of over 900 employees and offices located in New Delhi, Mumbai,

Bengaluru, Chennai, Kolkata, Hyderabad, Dubai, Singapore and the USA.

It is now the largest aggregator, developer, publisher and distributor of

Bollywood and South-Asian entertainment content in the world. With

partnerships with over 350 content creators, across record labels, studios,

broadcasters Hungama has licensed worldwide exclusive digital rights to over

4 million music and video titles.

Hungama serves content to consumers in 47 countries across mobile,

internet, iptv services and has more than 150 partners across the world.

Hungama has successfully managed more than 2000 mobile and digital

campaigns for as many as 300 brands globally. Over the years Hungama has

reinforced their positions in mobile and digital entertainment and marketing.

Hungama Digital Media Entertainment Pvt. Ltd. began its journey as an

online promotions agency during the internet boom in the year 1999. Today,

it boasts of over 900 employees and offices located in New Delhi, Mumbai,

Bengaluru, Chennai, Kolkata, Hyderabad, Dubai, Singapore and the USA.

It is now the largest aggregator, developer, publisher and distributor of

Bollywood and South-Asian entertainment content in the world. With

partnerships with over 350 content creators, across record labels, studios,

broadcasters Hungama has licensed worldwide exclusive digital rights to over

4 million music and video titles.

Hungama serves content to consumers in 47 countries across mobile,

internet, iptv services and has more than 150 partners across the world.

Hungama has successfully managed more than 2000 mobile and digital

campaigns for as many as 300 brands globally. Over the years Hungama has

reinforced their positions in mobile and digital entertainment and marketing.

Group 4- Sec A MBA 2010-13 Indian Institute of Foreign Trade

Company IT infrastructure was not aligned with the dynamic business needs.

Continuous new servers deployment leading to:

Increasing capex

Time Consuming

Operational inefficiencies

Customer services delaying due to the inefficiencies of systems.

To launch Hungama.com portal for which they had to procure new servers

leading to sharp increase in capex.

Company IT infrastructure was not aligned with the dynamic business needs.

Continuous new servers deployment leading to:

Increasing capex

Time Consuming

Operational inefficiencies

Customer services delaying due to the inefficiencies of systems.

To launch Hungama.com portal for which they had to procure new servers

leading to sharp increase in capex.

Group 4- Sec A MBA 2010-13 Indian Institute of Foreign Trade

IT infrastrucure was not flexible and scalable.

which is leading to high acquisition cost.

Server storage resources remain unutilized after the limited time.

Bandwidth issues.

For launching hungama.com they need storage flexibility for:

100,000 audio tracks

Stock of videos

Games

Better infrastructure to roll out products and services quickly and to accelerate

time to market

IT infrastrucure was not flexible and scalable.

which is leading to high acquisition cost.

Server storage resources remain unutilized after the limited time.

Bandwidth issues.

For launching hungama.com they need storage flexibility for:

100,000 audio tracks

Stock of videos

Games

Better infrastructure to roll out products and services quickly and to accelerate

time to market

Group 4- Sec A MBA 2010-13 Indian Institute of Foreign Trade

Shifted to cloud on Amazon web services( AWS) which had given them flexibility

for :

Elastic storage and bandwidth

No upfront fee or setup fee

PAY PER USE.

Trained the team with consulting with AWS team for better efficiencies and and

setup CDN( Content Delivery Network) which resolved the bandwidth problem.

Resolved security issue by generating key with encrpyted username and

password.

Shifted to cloud on Amazon web services( AWS) which had given them flexibility

for :

Elastic storage and bandwidth

No upfront fee or setup fee

PAY PER USE.

Trained the team with consulting with AWS team for better efficiencies and and

setup CDN( Content Delivery Network) which resolved the bandwidth problem.

Resolved security issue by generating key with encrpyted username and

password.

Group 4- Sec A MBA 2010-13 Indian Institute of Foreign Trade

Cloud platform has helped the company scale up its business to support

customers around the world.

Zeroed on CAPEX and shifted to OPEX.

Company has saved close to 50 percent in maintenance costs.

Streamlined processes (company can organize its content in a structured

manner).

Elasticity of the cloud has reduced time to market

Given competitive advantage in the market due to cutting time in meeting the

deliverables .

Cloud platform has helped the company scale up its business to support

customers around the world.

Zeroed on CAPEX and shifted to OPEX.

Company has saved close to 50 percent in maintenance costs.

Streamlined processes (company can organize its content in a structured

manner).

Elasticity of the cloud has reduced time to market

Given competitive advantage in the market due to cutting time in meeting the

deliverables .

Group 4- Sec A MBA 2010-13 Indian Institute of Foreign Trade

Group 4- Sec A MBA 2010-13 Indian Institute of Foreign Trade

Cloud Platform Helped Hungama Digital

Media Lower Its Cost By 50 Percent

Cloud Platform Helped Hungama Digital

Media Lower Its Cost By 50 Percent

Group 4:

Aasif Rehman : Roll no: 02

Amit Sharma : Roll no: 10

Diwan Azhar : Roll no: 24

Mujahid Mashir : Roll no: 45

Nikhil Gandhi : Roll no: 50