Natalie Hummel, Ph.D.Assistant ProfessorExtension Specialist

Department of EntomologyLSU AgCenter

Presentation also available on:

www.slideshare.net/allaboutblueberries

Participating in a CoP allows:

Enhancement of professional contacts and teamwork

Improved awareness of research and extension in other Land Grant Universities

Our Community of PracticeExperts on blueberries, youth & education – production and management – horticulture – pest management – disease management – human nutrition– economics – marketing– extension program evaluation– web design– communications– graphic design

Community of Interest (users)Blueberry Producers (commercial and

backyard)Blueberry DistributorsBlueberry consumers (youth and adult).

Each topic area defines their CoI

Project Leader: Hummel

Production: Coneva & Morgan

Consumers: Roy

4-H/Youth: Machtmes

Marshall

Braswell

Hummel

Ferrin

Coneva

Marshall

Cline

Cline

Benedict, Gould, Piazza

Hinson

Fadamiro

Boozer Boozer Coneva

Johnson

Himelrick

Knight

Sikora

Topi

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ader

Topi

c Co

ntrib

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sSu

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nel

Braswell

Hummel

Roy

Morgan

Gill

Morgan

Project Coordinator:

Attaway

Improved scope of extension outreach programs

Social networkingCoP uses Facebook, Twitter and blogging to build

interest from online communityUsed Google Knol, Flickr to build contentImportant to build credibility as experts online

Today anyone can be an expertDraw on strength and trust of extension serviceStrengthen personal relationships

Free to post and free to use

If we aren’t there someone else will fill the void

Louisiana rice insects blog

79 posts9,500 views

WordPress Statistics:• > 25 million WordPress publishers.• ~ 350,000 new posts/day.• > 260 million people visit WordPress.com blogs/day.

Blueberry WordPress Blog

86 Posts to date

954 Views since beginning

Facebook Statistics: • > 400 million active users.• 50% of active users log on to Facebook on any given day.• Average user has 130 friends.• > 500 billion minutes per month spent on Facebook.

BlueberryFacebook Weekly Summary

Twitter Statistics:• > 106 million Twitter accounts.• Number of Twitter users increase by 300,000/day.

Blueberry Twitter Pagehttps://twitter.com/bluesberrybush

FacebookTwitter,Word Press synched.

Blueberry Flickr Page

Blueberry YouTube site

YouTube allows us to store videos and embed on our extension.org site, as well as reach a larger audience.

Embedded YouTube Video

We also can embed videos from other YouTube channels to publish on our extension.org

Embed from other YouTube Channels

www.extension.org/blueberries

Google AnalyticsFree service -- customizableGenerates detailed statistics about visitors to a

website.Tracks visitors from all referrers, including:

Search engines, andDigital collateral such as links within PDF

documents.A Google Analytics analysis also shows:

Key words used to find the web pageEntrance sourcesTop landing pagesGeographical location of visitors

Entrance Sources

Example of Google Analytics report showing how visitors came to the site.

Visitor Overview

Example of Google Analytics Report showing how many people visited the site.

Visitor Map

Example of a map showing where site visitors came from.

Worldwide reach & media

AgFax leads, TWILA TV, Louisiana Agri-News Network, Rice Farming magazine, Delta Farm Press, Louisiana Farm and Ranch

Impacts on promotion and tenure, and professional performance

Tremendous impactPI for a grant proposal through USDA-NIFA SCRI

LeadershipOrganizationDelegation

Exposure to novel tools – early adopter, innovatorExtension.org workshopsAppointed to social networking task force

P&T – process is being revised to encourage useNational cooperation, grant funds, teamwork,

leadership, multi-disciplinary efforts, outputs, impact

DelieverablesAudio/Video PodcastsYouTube VideosWebsiteSecond Life activities

Blueberry varieties and where they growHow to conduct a soil testActivity on blueberry pests and diseasesCooking lessons where participants learn how

to mix blueberries into food, as well as freezing blueberries for later use.

Information platform - limitlessYouTube-type video contentAudio and video “podcasts”Interactive mapsMoodle courses (interactive)Online interactive diagrams (mouse over

features)Traditional text and photo web-pagesOnline seminar & webinarsFAQ’sAsk the Expert services

Articles from resource area experts

Want to learn more?We need you to join as an expert or editor

• Join eXtension as an expert using the people function• Instructions to join in following slides

• E-mail • Natalie Hummel

• nhummel@agcenter.lsu.edu• Denise Attaway (project coordinator)

• dattaway@agcenter.lsu.edu

AcknowledgementsSupported in part by USDA award number:

2009-51181-06093A. Denise Attaway1, Elina D. Coneva2,

William O. Cline4, Don M. Ferrin1, Donna Marshall5, Kim Morgan3, Krisanna L. Machtmes1, and Heli J. Roy1. 1LSU AgCenter; 2Auburn University; 3Mississippi State University; 4North Carolina State University; 5USDA-ARS.

http://about.extension.org

Our expert list is growing

Questions?