Humancredit 5min en_v1
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Transcript of Humancredit 5min en_v1
Letzte Änderung 27. Februar 2014, 8:50 vorm.
Super Data! Super Freedom? Super Geil?
www.humancredit.cc Georgi Musev 5 min.
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We accept all conditions of use...
In exchange for free services we supply the raw material.
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We create valuable data...
But we have no influence on how the profits are distributed.
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With Humancredit.
Added value through collaboration.
Humancredit is an online platform for people who want to take charge, take an active
role and help decide who benefits from their online activity: A cooperation platform
for companies and consumers wishing to generate value through collaboration.
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With Humancredit.
Added value through collaboration.
Humancredit is an online platform for people who want to take charge, take an active
role and help decide who benefits from their online activity: A cooperation platform
for companies and consumers wishing to generate value through collaboration.
Data as a social currency.
Humancredit works as a marketplace where your online activity, data and customer
feedback are exchanged for Humancredits a valuable fixed-term currency. These
Humancredits are funded through advertising budgets and as a social currency
transferred / donated to charities.
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With Humancredit.
Added value through collaboration.
Humancredit is an online platform for people who want to take charge, take an active
role and help decide who benefits from their online activity: A cooperation platform
for companies and consumers wishing to generate value through collaboration.
Data as a social currency.
Humancredit works as a marketplace where your online activity, data and customer
feedback are exchanged for Humancredits a valuable fixed-term currency. These
Humancredits are funded through advertising budgets and as a social currency
transferred / donated to charities.
Ad billions for the goods.
Humancredit aims to divert 1% of the global online advertising revenue to charitable
projects within 5 years.
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Win-Win-Win
Internet users
(can) gain better control over their communication channels and actively contribute
to the re-distribution of profits generated from their data and only receive authorised
advertising while supporting the charities of their choice (without spending their own
money).
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Win-Win-Win
Internet users
(can) gain better control over their communication channels and actively contribute
to the re-distribution of profits generated from their data and only receive authorised
advertising while supporting the charities of their choice (without spending their own
money).
Companies
can target their advertising more effectively while improving their image, by simply
transferring their advertising budgets into targeted donations and improve their social
responsibility.
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Win-Win-Win
Internet users
(can) gain better control over their communication channels and actively contribute
to the re-distribution of profits generated from their data and only receive authorised
advertising while supporting the charities of their choice (without spending their own
money).
Companies
can target their advertising more effectively while improving their image, by simply
transferring their advertising budgets into targeted donations and improve their social
responsibility.
NGOs
can extend their circle of donors and utilise the Humancredit platform for promoting
and financing their projects.
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Win-Win-Win functionality diagram
provide & licence
User (becomes provider)
WIN: monetizing instead of handing out data, take an active role and help decide who benefits, recive only relevant ads.
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Win-Win-Win functionality diagram
provide & licence
User (becomes provider)
WIN: monetizing instead of handing out data, take an active role and help decide who benefits, recive only relevant ads.
Attention,
Targeting Data, Profiles,
Aktive Feedback,
Engagement
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Humancredit
Win-Win-Win functionality diagram
provide & licence
User (becomes provider)
collectes und distributes
WIN: monetizing instead of handing out data, take an active role and help decide who benefits, recive only relevant ads.
Attention,
Targeting Data, Profiles,
Aktive Feedback,
Engagement
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Humancredit
Win-Win-Win functionality diagram
provide & licence pay & use
User (becomes provider)
Companies (become buyer)
collectes und distributes
WIN: better ad targeting, new feedback channel, more reach & ad quality, better image & brand perception.
WIN: monetizing instead of handing out data, take an active role and help decide who benefits, recive only relevant ads.
Attention,
Targeting Data, Profiles,
Aktive Feedback,
Engagement
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Humancredit
Win-Win-Win functionality diagram
provide & licence
beneftis
pay & use
User (becomes provider)
Companies (become buyer)
collectes und distributes
NGOs (provide Image)
WIN: better ad targeting, new feedback channel, more reach & ad quality, better image & brand perception.
WIN: monetizing instead of handing out data, take an active role and help decide who benefits, recive only relevant ads.
WIN: increasing volume of donations
Attention,
Targeting Data, Profiles,
Aktive Feedback,
Engagement
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Anonymous
Humancredit does not pass personal data to third parties. The other party only
receives survey results, feedback about advertising or donations in an anonymised
form. Each person decides how much of their data he or she wants to release.
Self-determinated
Humancredit protects its members’ privacy and gives them the chance to decide for
themselves what information appears (and is permitted to appear) on their devices.
Transparent
Expertise and software are publicly available under the Creative Commons Licence. All
activities are transparent and recorded in a comprehensible way.
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© Copyright
Georgi Musev 2014
www.humancredit.cc
+49 170 4843538