Human Network International & its services

Bridging the development divide

Human Network International !& its services!

August 19, 2015! 2!Human Network International & its services !

HNI & what we do

Data collection!

Mobile-to-Mobile Surveys!

On-demand information service


HNI at a glance

www.hni.org!

Our goal is to bring the benefits of technology to individuals and organizations across all sectors working in the developing world

•  501c(3) non-profit American organization founded in 2007!•  Leadership: David McAfee, 20+ years of development experience!•  HQ in Washington D.C. with offices in Madagascar, Mozambique, !

Malawi, Nigeria, Zambia & Burkina Faso!


HNI’s main activities 1.  Mobile Data Collection for organizations in the developing world 2.  Mobile-to-Mobile Surveys 3.  Mobile on-demand information service

. Data Collection Tool

Search Engine

Communications Tool Feedback mechanism

Marketplace

Bank Account Follow Up Messaging

Mobile phones can help every individual and organization on the planet


HNI & what we do!

Data collection!




Photo Credit: Carla Antonini

What organizations in the developing world deal with

Big Countries

No fancy gadgets: No Satellite phones & Smartphones

Poor Infrastructure: Rainy Season, Broken Bridges, Power Cuts etc.

“Pony Express” delivery; data sits around in regional offices Data at HQ late & incomplete

Collecting data using paper forms

Poor infrastructure means:!


Do-it-yourself data collection with DataWinners

Watch our video: www.datawinners.com


Customized applications & reports for specific client needs


HNI & what we do!

Data collection!




Eliminate the barrier between those who have information !and those who need it

Mobile-to-Mobile Surveys

Our operators handle hundreds of calls per day:

•  Providing information to inbound callers

•  Carrying out surveys with local populations in local languages

•  Interviews and outreach to key individuals


Call an Operator, Get an Expert!HNI consulted a network of experts and recruited agronomists as

Operators to advise farmers!

Grievance Reporting!HNI set up toll-free numbers so affected people would have free access

report issues and concerns related to mining operations!

Solar-Powered Socio-Economic Surveys!Once a month HNI contacts thousands of Madagascan households for an

ongoing socio-economic study using solar-charged cell phones

Mobile-to-Mobile Projects


HNI & what we do!

Data collection!




Photo Credit: Carla Antonini

How can we provide isolated people in the developing world with free information at the time they need it?

“My child has a fever. What should I do?”

- Valisoa, Mother

“What are these little red bugs on my rice plants? ”

- Aina, Farmer

“My husband is abusing me. What rights do I have?”

- Georgette, Woman


“My child has a fever. What should I do?” – Valisoa

!Organizations who want to help Valisoa in the moment of need don't have good options.

Someone sitting in the capital decides the –  subject (diarrheal treatment) –  place (5 rural radio stations) –  time (9:00 AM to 9:01 AM for the next three weeks)

to broadcast information that might help her.

Conventional “Push” Service


“My child has a fever. What should I do?” – Valisoa

!We want to change the paradigm with our service so Valisoa gets to choose the

–  subject –  time –  place

Mass communication à Mass customization!where moms (and dads, and farmers, and students, and all citizens) can access the information at a moment of need

Change in Paradigm: “Pull Service”


Information in the form of pre-recorded voice & text messages in the local language made available on simple phones.

In Madagascar, users choose from 8 topics, !45 sub-topics and 500 messages

Our simple solution: Free, on-demand information service

Family Planning

Health

Gender Equality

Agriculture Microfinance

Water, Sanitation & Hygiene

Land tenure Weather Emergency "

Preparedness & First Aid


Photo Credit: Sylvester Johnson

How our 321 Service works

Callers dial 321 and listen to public service information in the local language !anytime, anywhere, free of charge

Listen to our sample messages: !http://hni.org/what-we-do/3-2-1-service/

Listen to our sample messages: http://hni.org/what-we-do/3-2-1-service/

321 Message “dialog style” in Chichewa

321 welcome message (English translation)

321 family planning choices (English translation)

321 advantages of family planning (English translation)


Provides the content for free…

… makes content available for free

How much does it cost?

It’s free for the beneficiaries


Who is involved?

Launch the 321 Service, develop IVR decision trees, train in-country content developers, in-depth analyses of the user data.

Deliver the 321 Service content for free to millions of subscribers "

Decide on and fund the content development for the Service based on their relevant area of expertise

Provide technical input and contribute to the content development

Key Stakeholders & organizations!

Government ministries !

Mobile Network Operator!

Key Stakeholders & organizations

Government Ministries

The Mobile Network Operator


Who pays for the 321 service?

Content! Marketing! Traffic!

B to B model!HNI Sells Space Sponsorships

Motivation: "Making their messages

available on simple mobile phones

Motivation: Reduce churn rate, Generate revenue,

Educate new users, CSR


Why would Airtel give away +30 years of airtime?

Decrease in Churn 16% - 20%

Increase in ARPU 5%

Increase in Outgoing Voice 9%

Increase in Outgoing SMS 28%

Subscriber Base Penetration 7% - 10%

Source: User statistics provided by Airtel and evaluated by GSMA


The Challenge !

•  What’s the potential reach in Madagascar?

Where is 321 available?

Madagascar Launched in March 2010 with Airtel

Malawi

Launched in October 2014 with Airtel

Contract Signed Cambodia, Ghana, Mozambique, Nigeria, Uganda, Burkina Faso

In Discussion

Tanzania, Zambia, Niger, Mali, Kenya, DRC


Are people using the 321 Service?

Source: User statistics provided by Airtel and HNI’s IVR software

Jayachandran, CRS/Malawi!Food distribution!

Avotiana, JSI/Madagascar!Mosquito net distribution!

Are people using the 321 Service?

Every month, 84’000 people in Malawi make 250’000 information requests In total 800’000 unique users | Over 2,8 million inquiries

Every month, 156’000 people in Madagascar make 870’000 information requests In total 3,5 million unique users | Over 51 million inquiries


% of women who reported that the gender equality information…

…changed their lives or behaviors 62%

…improved their ability to make household decisions 91%

…added value to their lives 96%

Results of telephone interviews with 150 women and 150 men who had listened to the 321 Service

Source: User statistics provided by Airtel and HNI’s IVR software

% of women who reported that the gender equality information…

…changed their lives or behaviors 62%

…improved their ability to make household decisions 91%

…added value to their lives 96%

% of men and women who strongly agreed that the gender equality informa?on had improved their knowledge on the importance of educa?on for girls

82%

% of men and women who have a more favorable view of Airtel because of the 321 Service

88%

% of men and women who reported that the gender equality information…

…improved their knowledge on the importance of education for girls 82%

…gave them a more favorable view of Airtel 88%

Where did we get these stats from? GSMA case study?

Slide six The GSMA gave us a small amount of money to conduct a call-back survey. Our call center operators called back 150 women and 150 men who had accessed the gender content. We then interviewed them over the phone. So this is NOT a scientific survey and we cannot generalize these results across ALL 321 users, but these preliminary results are very positive.

Do you have evidence of impact?


What is innovative about your strategy?

321 Pull Strategy

Scalable

Sustainable

Appropriate Technology

Cost Effective

Human Network International & its services

Mobile

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