“Human needs in a post-physical world” by John McClelland, CPO @Dubsmash.
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Human needs in a post-physical world Or, why pretending to be someone else is the real me.
Transcript of “Human needs in a post-physical world” by John McClelland, CPO @Dubsmash.
Human needs in a post-physical world
Or, why pretending to be someone elseis the real me.
Inspire one person here to think about consumer internet differently.
What is Dubsmash?
175M
3B
€0
~100K / day *
*Average installs for the last 3 months
Who am I?
Berlin has a problem
“How do you make money?”
“What’s your business model?”
“Can you send us your 5-year pro forma?”
“What problem are you solving?”
Berlin doesn’t understand consumer internet
How do you make money?
1.5B x 30 $10.00 $45M*x =videos created
average views
average video CPM
potential revenue
Last year...
*Ad every 10 videos, sales team not included, not scientific at all
What problem are you solving?
Human needs are more than physical
subsistence
protection
understandingparticipation
leisure
creation
identity
freedom
authenticity
Source: Manfred Max-Neef
affection
subsistence
protection understanding
participation
leisure
creation
identity
freedom
authenticity
Source: Manfred Max-Neef
Physical needs
Individual needs Social needs
affection
Post-physical
Being @ Dubsmash
protection care, safe
subsistence physical health
Physical needs...
Social needs...
Being @ Dubsmash
affection humor, sensuality
understanding critical capacity, intuition
participation reciprocity, dedication
leisure imagination, spontaneity
Individual needs...
Being @ Dubsmash
creation imagination, curiosity
identity belonging, self-esteem
freedom autonomy, passion
authenticity originality, sincerity
Cool framework bro, why does this matter to Dubsmash?
It’s the sound that makes Dubsmash, not the video.
Dubsmash is a content company, not a communication platform.
(first principles, postulates)
Takeaways:
1. Invest the time to think about what problem your startup is solving, especially in consumer
2. Human needs are more than physical3. Manfred Max-Neef is a cool dude
