Human interaction management

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V RONALD VAN DEN HOFF

description

Contextual presentation for the Dutch BPM Forum at the Utrecht University on groundswell and enterprise2.0: is Human Interaction Management the Missing Link?

Transcript of Human interaction management

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V

RONALD VAN DEN HOFF

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HIGH

LOW

RECENT YEARS* Edelman Trust Barometer

*

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HIGH

LOW

RECENT YEARS

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“ZORG-ICT SPLIJT OVERHEID EN

ARTSEN”

“RIJK HOUDT GELD IN BIJ FOUTE SPLITSING

ENERGIE SECTOR” “VERTROUWEN IN OV-KAART

OPGEZEGD”

23 SEPTEMBER 2008:

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* Ronald Coase, 1937 “The nature of the firm”.

CLASSIC

VALUE

NETWORK

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INTERNET HISTORY…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION

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INTERNET HISTORY…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION:

SEARCH / ALGORITHMS

APPLICATIONS

550.000.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING

SOCIAL NETWORKS/MEDIA

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* Data from Forrester Research Technographics® surveys, 2007

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* “Here comes everybody”, Clay Shirky, 2008

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VIRTUAL SOCIAL NETWORKS:

“WEBTRIBES…”

SOCIAL : HYVES

BUSINESS : LINKEDIN

SOCIO-BUSINESS: MINDZ.COM

SERIOUS GAME: WORLD OF

WARCRAFT

(MMORPG:

Massively Multiplayer Online Role Playing

Game)

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CROSS-

BOUNDARIES

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20% 80%

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BRANDING*

“RANGE OF ACTIVITIES TO CREATE, TO FACILITATE, TO MANAGE & TO EVALUATE CONTACT

OPPORTUNITIES (TOUCHPOINTS) & EVENT DRIVEN COMMUNICATION WITH STAKEHOLDERS,

RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE

PROCES OF MEETING & CONNECTING”.

* Ronald van den Hoff 2007

WHO ARE YOU?

WHO DO YOU WANT TO BE?

“TO BE OR NOT TO BE”IS NO LONGER THE

QUESTION

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PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100%

CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26%

*UNIVERSITEIT VAN TWENTE, 2007

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HUNGRY FOR CHANGE

EXCEED EXPECTATIONS

GLOBALLY INTERGRATED

DISRUPTIVE BY NATURE

GENUINE

IBM LEADERSHIP SURVEY 2008

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(NETWORKED) ENTERPRISE

(2.0)

LEADERSHIP

BLURRING BOUNDERIES

HUMAN INTERACTION

MANAGEMENT

GROUNDSWELL