HUMAN CENTERED DESIGN · 2019-11-20 · HUMAN CENTERED DESIGN All Ideas are Equal Fail Fast Concept...
Transcript of HUMAN CENTERED DESIGN · 2019-11-20 · HUMAN CENTERED DESIGN All Ideas are Equal Fail Fast Concept...
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HUMAN CENTERED DESIGN
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Your Presenters
Jeremy JonesDesigner
Bob SandersGeneral Manager
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HUMAN CENTERED DESIGN
Unknown
Knowledge Gap
Known
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HUMAN CENTERED DESIGN
Methodology for understanding users needs and creatively discovering the best way to meet those needs
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HUMAN CENTERED DESIGN
systems services
products spaces
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The HCD Process
discovery
prototypeevaluate
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HUMAN CENTERED DESIGN
discoverySome Research is Better than None
Users in Their Environment
Intuition is Usually Wrong
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HUMAN CENTERED DESIGN
All Ideas are Equal
Fail Fast
Concept Over Polish
prototype
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HUMAN CENTERED DESIGN
What Informs Why
Answer Questions with Questions
Learn to Pivot
evaluate
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discovery prototype evaluate
Tangible
Abst
ract
HCD Process Iterations
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HUMAN CENTERED DESIGN
Avoid Common Software FailuresBillions of dollars are wasted each year on entirely preventable mistakes
http://spectrum.ieee.org/computing/software/why-software-fails
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HUMAN CENTERED DESIGNHUMAN CENTERED DESIGN
Unrealistic Project Goals
Changing Requirements
Inaccurate Estimates
Poor Team Communication
No Product Market Fit
OutdatedReleases
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HUMAN CENTERED DESIGN
ROI for every $1 invested in HCD is between $2 to $100
Roger Pressman “Software Engineering: A Practitioner’s Approach”
Reduce Costs and Abandonment2
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HUMAN CENTERED DESIGN
One major e-commerce site lost $300 million in revenue because they did not allow shoppers to complete their purchase without registering or logging in.
https://articles.uie.com/three_hund_million_button/
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HUMAN CENTERED DESIGN
Build Superior Products Satisfy current needs and build products that anticipate future trends
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HUMAN CENTERED DESIGN
Companies that focused on customer experience got 27% better returns over a five year period compared to the S&P 500 Index
http://www.watermarkconsult.net/docs/Watermark-Customer-Experience-ROI-Study.pdf
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HUMAN CENTERED DESIGN
Improve Customer Satisfaction Good design makes the users self-sufficient
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HUMAN CENTERED DESIGN
Stubhub increased their revenues by 2.6% and millions of dollars by testing their website with real users and acting on their feedback
https://www.thestreet.com/story/11944356/1/stubhub-boosts-revenues-by-millions-of-dollars
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Waterfall Iterative
Cost
Tim
e
RiskRisk
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HUMAN CENTERED DESIGN
Iterative + HCD
Iterative > Fixed
Experiment > Planning
Feedback > Intuition
Collaborate > Hero
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HUMAN CENTERED DESIGN
design build
evaluate
test
plan
Sample Sprint (2-4 Weeks)
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HUMAN CENTERED DESIGN
Advantage 1The results of “inspect-and-adapt” approach greatly reduces both development costs and time to deliver
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HUMAN CENTERED DESIGN
Advantage 2Avoid “analysis paralysis” because teams can develop software at the same time they’re gathering real user feedback and not assumptions
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HUMAN CENTERED DESIGN
Advantage 3Team’s limited work cycle gives the ability to calibrate releases for success in the real world
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HUMAN CENTERED DESIGN
Advantage 4HCD and Agile development methodology helps build the needed product and not the wanted product
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And now Bob Sanders