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Human 3.0Social Media on the Brain

• Definition: Social Media• What: A few facts• Why: Drivers• How: Social, Learning, Problem Solving,

Multitasking, Plasticity• QA

Overview

Definition

me·di·aso·cial   

1.pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.

2. the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely  

What: A few facts

Dunbar’s Number

150-215

Miller’s Number

7-10

Storage

4 Terabytes to 4 Petabyes

Compulsion Loop

Active or Passive

Brain

Neurochemical PCPruning, Path, RAS

Why: Drivers

Curation:

Information Overload

Tribalism:

The need to belong

Immediacy

Time and Efficiency

Self

Create an image ofourselves

Voyeurism

We like to be nosy

HowProblem Solving

Better or Worse

Social

Using everything

Multitasking

Doing multiple things well

Plasticity

Stimulation

Learning

Are we becomingsmarter

Multitasking

Problem Solving

Social

Learning

Plasticity

Conclusion

Be aware of the effects of social media on your brain.

Very easy to justify behavior

Curation, neuro-marketing, passive compulsion loops etc. can be powerful tools

Brain research is still in it’s infancy

Blog: riyaad.seecharan.comTwitter @riyaadseecharan.

?

QA

Blog: riyaad.seecharan.comTwitter @riyaadseecharan.