Huma brand and logo intoduction
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Transcript of Huma brand and logo intoduction
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Brand Introduction Fall 2012 Brand design by EM Design Brand strategy and art direc2on by Imprint Advisors Project Management by HUMA VP Communications
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Harvard University Muslim Alumni Personae
Dr. Ezzedine the Elder 66 (GSAS 75), Atlanta Professor of Literature Sunni, Syrian-born
Parvez & Cathy the Power Couple 40 (FAS 93/ HBS 99), Dubai Partner, McKinsey & Co Sunni, Indian-born, US-raised
36 (NYU 97/ NYU Law 01), Dubai Associate, King & Spalding Sunni convert, US-born Caucasian
Munira the Med Student 25 (FAS 09), San Francisco UCSF School of Medicine Shi’I, US-born South Asian
Umar the Undergrad 19 (FAS 14), Detroit Harvard College Sunni, US-born African-American
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Harvard University Muslim Alumni Symbol
+ =
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Harvard University Muslim Alumni Horizontal Logo
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Harvard University Muslim Alumni Vertical Logo
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Harvard University Muslim Alumni Visual Landscape
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Harvard University Muslim Alumni Mood Board
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Autumn
RGB 255:177:35 CMYK 0:36:89:0
Mather Light
RGB 89:89:89 CMYK 59:49:48:41
Mather Dark
RGB 217:217:217 CMYK 17:12:13:0
Sever
RGB 244:111:66 CMYK 0:67:75:0
Crimson
RGB 178:13:53 CMYK 20:98:76:11
Crimson Light
RGB 242:80:119 CMYK 20:98:76:11
Sever Light
RGB 245:121:77 CMYK 0:67:75:0
Mather
RGB 89:89:89 CMYK 59:49:48:41
Autumn Light
RGB 255:177:35 CMYK 0:36:89:0
Harvard University Muslim Alumni Proposed Color Palette v3, 2012.10.15
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Harvard University Muslim Alumni Illustrative Applications
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Harvard University Muslim Alumni Illustrative Applications
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Harvard University Muslim Alumni Illustrative Applications
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Harvard University Muslim Alumni Illustrative Applications
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