A study on TO KNOW THE SCOPE OF NEW PRODUCT IN THE MARKET.

(With special reference to Hindustan Unilever Limited)

A Project Report

Submitted in partial fulfillment of the course for 3rd semester in

MASTER OF BUSINESS ADMINISTRATION

Submitted by

GURU PRASAD PANDA

Enrolment Number :- RBS/PGPM/SPR09/003

Under the guidance of

Name of the Guide

RAI BUSINESS SCHOOLHYHERABAD.

C E R T I F I C A T E

This is to certify that this Project entitled (TO KNOW THE SCOPE

OF THE NEW PRODUCT IN THE MARKET) is the bonafide work of

GURU PRASAD PANDA submitted in partial fulfillment of the requirements for

the THIRD Semester course work of MASTER OF BUSINESS

ADMINISTRATION Department offered by Rai Business School, Hyderabad,

Eastern Institute for Integrated Learning In Management University, Sikkim.

Name of the Faculty Member Regional Director Designation Rai Business School

D E C L A R A T I O N

I am, Mr. GURU PRASAD PANDA , a student of MBA + PGPM (INDUSTRY

INTIGRATED) – RAI BUSINESS SCHOOL, HYDERABAD, here by declare that this

project is the record of authentic work carried out by me during the academic year 2009-

2010 and has not been submitted to any other university or Institute towards the award

of any degree.

An attempt has been made by me to provide all relevant and important details

regarding the topic to support the theoretical edifice. This will be helpful to clean the fog

surrounding the various aspect of the topic.

I hope that this project will be beneficial for the Organization.

Hyderabad (Name of the Candidate)GURU PRASAD

Dt: 14/06/2010

ACKNOWLEDGEMENT

The success of this project is not just owed to one but it bears an

imprint of the efforts of many people, actively involved with the

project.

This project was prepared for Hindustan Unilever (HUL). My sincere

thanks to

Mr. SOUBHAGYA BISWAL, ASM, for giving me this opportunity to

work with HUL.

I would also like to thank Mr.VENKAT RABI,TSO and MR. MITRA

SIR,BDE under whose guidance I completed my training.

I also extend my gratitude to Mr. Anil, ZSO of Tolicwhowki SWZ, Hindustan Unilever Limited who has taken valuable time and effort to guide me during my Project work in their esteemed organization.

I would also like to express my gratitude towards people from the industry who equally contributed in the accomplishment of my project.

Name of the Candidate : GURU PRASAD PANDAPlace : Hyderabad. Date :

TABLE OF CONTENTS

S.no Contents Page no

1 Executive Synopsis

2 Introduction.

3 Hindustan Unilever Limited.

4 Training & Tasks Assigned.

5 Facts & Findings

6 Suggestions

7 Conclusion

8 Bibiliography

1. EXECUTIVE SYNOPISIS

Executive training involves teamwork, goal orientation and managing interpersonal

relationships. Therefore, it helps to develop the qualities required for an Executive / Manager. A

good summer internship undertaken with all the seriousness provides an excellent learning

opportunity for a student intern and paves the way for pre-placement.

The main objectives of my project was on “TO KNOW THE SCOPE OF NEW

PRODUCT IN THE MARKET” In this project I highlighted what are the new products, what are

the features? What are the benefits and how to sell them?and also to get the full knowledge of the

products of the HUL pure it and what are they doing to get the customer loyalty, to maintain

there market. This is also to find the preferences of customer and there market knowledge and

product information, information about the presence of the rivals of HUL pure it and all the other

options they have in the market. What are the techniques they{HUL} adopt to know about the

preferences and changing needs of the customer?

The project started its execution by learning the following things detail:

1. Direct Marketing Concept.

2. About Hindustan Unilever Limited profile.

3. About HUL Water Division Pureot.

4. Competitors.

5. Customer’s attractiveness towards Pureit.

TITLE OF THE STUDY: SCOPE OF THE NEW PRODUCT IN THE MARKET.

Place of Study:

The project work is done at Tolichowki Safe Water Zone as an intern the office is

located Tolichowki, Mehedipatnam, Hyderabad. This intern is as a part of curriculum

(MBA+PGPM) during 17th may 2010 to 16th July 2010 i.e. about 60 days. This project will give a

practical exposure to the market and a different kind of study towards the organization.

OBJECTIVES:

1) Proper understanding and analysis of Direct Marketing Concept.

2) Training aims at gaining proper product knowledge and to bring the business for the

company whichever is going at the particular point of time.

1. To understand the Direct Marketing and products of HUL Water segment.

2. To find out the people’s perception about Pureit.

3. To find out whether people were really aware of pureit.

4. To find out how people think about Pureit.

5. To find out what respondents expect from Pureit.

6. To understand Consumer buying behavior.

7. To come out with conclusion and suggestion based on the analysis and the interpretation

of data.

Methodology: -

The methodology adopted by us in selling products was first segment to approach to

natural market that is to relatives, Friends or Sir etc. Then next is approach their references and

finally to other unknown and common people.

After taking permission from the customer we approached them, interviewed them and

selected them keeping in mind the criteria as per their requirement and also some soft attributes,

which were required to motivate them towards the product. We also have discussed the concept

of Pureit.

To sum up, there has been sustained efforts and dedication involve to make this study a

comprehensive market study but at the same time the researcher is open to any kind of

suggestion that further needs to be considered in respect of the cause of his work.some primary

&secondary sources are also adopted for this study of project

Primary data sources are:

Guide’s Training on the Product.

Through Personally collected information about the product sold by the retail

outlet.

Secondary data sources are:

www.hul.com ,

Newspaper,

Search engines &

Different websites.

Significance of Project:-

The project is significant to learn more about the direct marketing.

What is the main motive of the Direct Marketing

Limitations of Project: -

The project span is for 60 days only, it’s too short period to go much depth.

More emphasis on Hindustan Unilever Limited Water Zone Product Pureit only not on

other competitor products.

The findings & suggestions are based on my selling the products to the customers.

http://en.wikipedia.org/wiki/File:Hindustan_Unilever_Logo.svg

2 ..INTRODUCTION

Direct marketing is a form of advertising that reaches its audience without using traditional

formal channels of advertising, such as TV, newspapers or radio. Businesses communicate

straight to the consumer with advertising techniques such as fliers, catalogue distribution,

promotional letters, and street advertising.

Direct Advertising is a sub-discipline and type of marketing. There are two main definitional

characteristics which distinguish it from other types of marketing. The first is that it sends its

message directly to consumers, without the use of intervening commercial communication

media. The second characteristic is the core principle of successful Advertising driving a specific

"call-to-action." This aspect of direct marketing involves an emphasis on track able, measurable,

positive responses from consumers (known simply as "response" in the industry) regardless of

medium.

3.. COMPANY PROFILE

Hindustan Unilever Limited

Type Public company BSE:HUL

Industry Fast Moving Consumer Goods (FMCG)

Founded 1933

Headquarters Mumbai, India

Key people Harish Manwani (Chairman), Nitin Paranjpe (CEO and Managing Director)

Products Home & Personal Care, Foods, Water Purifier

Revenue Rs 20,869.57 crore (US$ 4.65 billion)(2008-2009) [1]

Employees Over 65,000 direct & indirect employees

Parent Unilever Plc

Website www.hul.co.in

Hindustan Lever Ltd (HLL) is India's largest Fast Moving Consumer Goods (FMCG)

company touching the lives of two out of three Indians with over 20 distinct categories in home

& personal care products and food & beverages. HLL's brands like Lifebuoy, Lux, Surf Excel,

Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond,

Kissan, Knorr-Annapurna, Kwality Wall's are household names across the country and span a

host of categories, such as soaps, detergents, personal products, tea, coffee, branded staples, ice

cream and culinary products.

These products are manufactured over 40 factories across India and the associated

operations involve over 2,000 suppliers and associates. Hindustan Lever Limited's distribution

network comprises about 4,000 redistribution stockiest, covering 6.3 million retail outlets

reaching the entire urban population, and about 250 million rural consumers. HLL is also one of

India's largest exporters. It has been recognised as a Golden Super Star Trading House by the

Government of India. Presently, HLL has over 16,000 employees including over 1,200

managers. Its mission is to "add vitality to life." The Anglo-Dutch company Unilever owns a

majority stake in Hindustan Lever Limited.

HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956

as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co.

Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has employee strength of

over 16,000 employees, 1500 managers and contributes for indirect employment of over 52,000

people.

In the late 19th and early 20th century Unilever used to export its products to India. This

process began in 1888 with the export of Sunlight soap, which was followed by Lifebuoy in

1895 and other famous brands like Pears, Lux and Vim soon after.

In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing

Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).

The three companies were merged in November 1956 and the new entity that came into

existence after merger was called as Hindustan Lever Limited.

The company was renamed in June 2007 to “Hindustan Unilever Limited”. In 2007,

Hindustan Unilever was rated as the most respected company in India for the past 25 years

by Business world, one of India’s leading business magazines. The rating was based on a

compilation of the magazine’s annual survey of India’s Most Reputed Companies over the past

25 years.

HUL is the market leader in Indian consumer products with presence in over 20

consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700

million Indian consumers using its products. It has over 35 brands. Sixteen of HUL’s brands

featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey

(2008).  According to Brand Equity, HUL has the largest number of brands in the Most Trusted

Brands List. It’s a company that has consistently had the largest number of brands in the Top 50

and in the Top 10 (with 4 brands).

HUL offered 10% of its equity to the Indian public, and it was the first among the foreign

subsidiaries to do so. Currently, Unilever holds 51.55% equity in the company while the rest of

the shareholding is distributed among about 380,000 individual shareholders and financial

institutions. 

The Anglo-Dutch company Unilever owns a majority stake (52%) in Hindustan Unilever

Limited. HUL was one of the eight Indian companies to be featured on the Forbes list of World’s

Most Reputed companies in 2007.

Purpose & Principles of HULcorporate purpose states that to succeed requires "the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment onwhich we have an impact."

Always working with integrityConducting operations with integrity and with respect for the many people, organisations and environments our business touches has always been at the heart of our corporate responsibility.

Positive impact Aim to make a positive impact in many ways: through our brands, our commercial operations and relationships, through voluntary contributions, and through the various other ways in which we engage with society.

Continuous commitmentWe're also committed to continuously improving the way we manage our environmental impacts and are working towards our longer-term goal of developing a sustainable business.

Setting out our aspirationsHUL corporate purpose sets out our aspirations in running our business. It's under pinned by our code of business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. The code also supports our approach to governance and corporate responsibility.

Working with othersWe want to work with suppliers who have values similar to our own and work to the same standards we do. Our Business partner code, aligned to our own Code of business principles, comprises ten principles covering business integrity and responsibilities relating to employees, consumers and the environment.

HISTORY OF HINDUSTAN UNILVER LEVER.

YEAR MILESTONES1888 Sunlight soap introduced in India.1895Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata,and Karachi.1902 Pears soap introduced in India.1903 Brooke Bond Red Label tea launched.1905 Lux flakes introduced.1913 Vim scouring powder introduced.1914 Vinolia soap launched in India.1918 Vanaspati introduced by Dutch margarine manufacturers like Van den Berghs, Jurgens,Verschure Creameries, and Hartogs.1922 Rinso soap powder introduced.1924 Gibbs dental preparations launched.1925 Lever Brothers gets full control of North West Soap Company.1926 Hartogs registers Dalda Trademark.1930 Unilever is formed on January 1 through merger of Lever Brothers and Margarine Unie.1931

Hindustan Vanaspati Manufacturing Company registered on November 27; Sewrifactory site bought.1932 Vanaspati manufacture starts at Sewri.1933 Application made for setting up soap factory next to the Vanaspati factory at Sewri;Lever Brothers India Limited incorporated on October 17.1934 Soap manufacture begins at Sewri factory in October; North West Soap Company'sGarden Reach Factory, Kolkata rented and expanded to produce Lever brands.1935 United Traders incorporated on May 11 to market Personal Products.1937 Mr. Prakash Tandon, one of the first Indian covenanted managers, joins HVM.1939 Garden Reach Factory purchased outright; concentration on building up DaldaVanaspati as a brand.1941 Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; company acquires ownsales force.1942 Unilever takes firm decision to "train Indians to take over junior and seniormanagement positions instead of Europeans".1943 Personal Products manufacture begins in India at Garden Reach Factory.1944Reorganisation of the three companies with common management but separatemarketing operations.1947 Pond's Cold Cream launched.1951 Mr. Prakash Tandon becomes first Indian Director. Shamnagar, Tiruchy, and GhaziabadVanaspati factories bought.1955 65% of managers are Indians.1956Three companies merge to form Hindustan Unilever Limited, with 10% Indian equityparticipation.1957 Unilever Special Committee approves research activity by Hindustan Unilever.1958 Research Unit starts functioning at Mumbai Factory.1959 Surf launched.1961 Mr. Prakash Tandon takes over as the first Indian Chairman; 191 of the 205 managersare Indians.1962 Formal Exports Department starts.1963 Head Office building at Backbay Reclamation, Mumbai, opened.1964 Etah dairy set up, Anik ghee launched; Animal feeds plant at Ghaziabad; Sunsilkshampoo launched.1965 Signal toothpaste launched; Indian shareholding increases to 14%.1966Lever's baby food, more new foods introduced; Nickel catalyst production begins;Indian shareholding increases to 15%. Statutory price control on Vanaspati; Taj Mahaltea launched.1967 Hindustan Unilever Research Centre, opens in Mumbai.1968Mr. V. G. Rajadhyaksha takes over as Chairman from Mr. Prakash Tandon; FineChemicals Unit commissioned at Andheri; informal price control on soap begins.1969 Rin bar launched; Fine Chemicals Unit starts production; Bru coffee launched

1971 Mr. V. G. Rajadhyaksha presents plan for diversification into chemicals to UnileverSpecial Committee - plan approved; Clinic shampoo launched.1973 Mr. T. Thomas takes over as Chairman from Mr. V. G. Rajadhyaksha.1974Pilot plant for industrial chemicals at Taloja; informal price control on soapswithdrawn; Liril marketed.1975Ten-year modernisation plan for soaps and detergent plants; Jammu project workbegins; statutory price control on Vanaspati and baby foods withdrawn; Close-uptoothpaste launched.1976 Construction work of Haldia chemicals complex begins; Taloja chemicals unit beginsfunctioning.1977 Jammu synthetic Detergents plant inaugurated; Indian shareholding increases to18.57%.1978 Indian shareholding increases to 34%; Fair & Lovely skin cream launched.1979 Sodium Tripolyphospate plant at Haldia commissioned.1980 Dr. A. S. Ganguly takes over as Chairman from Mr. T. Thomas; Unilever shareholdingin the company comes down to 51%.1982 Government allows 51% Unilever shareholding.1984 Foods, Animal Feeds businesses transferred to Lipton.1986 Agri-products unit at Hyderabad starts functioning - first range of hybrid seeds comesout; Khamgaon Soaps unit and Yavatmal Personal Products unit start production.1988 Launch of Lipton Taaza tea.1990 Mr. S. M. Datta takes over as Chairman from Dr. A. S. Ganguly.1991 Surf Ultra detergent launched.1992 HUL recognised by Government of India as Star Trading House in Exports.1993HUL's largest competitor, Tata Oil Mills Company (TOMCO), merges with the companywith effect from April 1, 1993, the biggest such in Indian industry till that time. Mergerultimately accomplished in December 1994; Launch of Vim bar; Kissan acquired fromthe UB Group.1994HUL forms Unilever Nepal Limited, HUL and US-based Kimberley-Clark Corporationform 50:50 joint venture - Kimberley-Clark Lever Ltd. - to market Huggies diapers andKotex feminine care products. Factory set up at Pune in 1995; HUL acquires Kwalityand Milkfood 100% brandnames and distribution assets. HUL introduces Wall's.1995HUL and Indian cosmetics major, Lakme Ltd., form 50:50 joint venture – Lakme LeverLtd.; HUL enters branded staples business with salt; HUL recognised as Super StarTrading House.1996

Mr. K. B. Dadiseth takes over as Chairman from Mr. S. M. Datta; Merger of Group

company, Brooke Bond Lipton India Limited, with HUL, with effect from January 1;HUL introduces branded atta; Surf Excel launched.1997 Unilever sets up International Research Laboratory in Bangalore; new RegionalInnovation Centres also come up.1998 Group company, Pond's India Ltd., merges with HUL with effect from January 1, 1998.HUL acquires Lakme brand, factories and Lakme Ltd.'s 50% equity in Lakme Lever Ltd.2000Mr. M. S. Banga takes over as Chairman from Mr. K. B. Dadiseth, who joins theUnilever Board; HUL acquires 74% stake in Modern Food Industries Ltd., the firstpublic sector company to be disinvested by the Government of India.2002HUL enters Ayurvedic health & beauty centre category with the Ayush range andAyush Therapy Centres.2003 Launch of Hindustan Lever Network; acquisition of the Amalgam Group

2005 Launch of "Pureit" water purifiers

Hindustan Unilever Limited is into the following division.

Home & personal care:- Under this it has brands that caters to every income segment of

population. In this segment it has brands like Lakme, Axe, Pepsodent, Surf Excel,

Wheel, Lux, Dove, Fair & Lovely & many more.

Foods & Beverages:-Under this segment it has brand like Kissan, Knnor

Soups, Annapurna, Kwality Walls, Brooke Bond & Lipton.

It has also launch water purifier with the name Pureit.

Competitors of Hindustan Unilever Limited:-

Marico Ltd.

Dabur India.

P & G

ITC

Godrej

VISION OF HUL.

The four pillars of our vision set out the long term direction for the company – where we want to

go and how we are going to get there:

We work to create a better future every day

We help people feel good, look good and get more out of life with brands and services

that are good for them and good for others.

We will inspire people to take small everyday actions that can add up to a big difference

for the world.

We will develop new ways of doing business that will allow us to double the size of our

company while reducing our environmental impact.

WATER SEGMENT OF HUL.

Hindustan Unilever Limited after getting the success in the other segment of industry it

enters into the water segment of end of 2003 at Chennai. But it started its marketing stragey in

the year 2004 through direct marketing named Pureit. .

Now it has diversified its function in water division across the pan India at beginning of

2007. The main purpose of Pureit is to provide as safe as boiled water to the family without any

gas connection and electricity and four (4) liter of water for just one(1) rupees.

Pureit is the world’s most advanced in-home water purifier. Pureit, a breakthrough

offering of Hindustan Unilever (HUL), provides complete protection from all water-borne

diseases, unmatched convenience and affordability.

Pureit has unique Germkill Battery technology kills all harmful viruses and bacteria and

removes parasites and pesticide impurities, giving you water that is "as safe as boiled water". It

assures family 100% protection from all water-borne diseases like jaundice, diarrhea, typhoid

and cholera. Apart from that, it doesn’t need any gas connection, electricity or continuous tap

water supply.

Pureit not only renders water micro-biologically safe, but also makes the water clear,

odorless and good-tasting. Pureit does not leave any residual chlorine in the output water.

The output water from Pureit meets stringent criteria for microbiologically safe drinking

water, from one of the toughest regulatory agencies in the USA, EPA (Environmental

Protection Agency). The performance of Pureit has also been tested by leading scientific and

medical institutions in India and abroad.

Pureit’s performance testing by various institutions.

Leading scientific institutions.

National environmental Engg. Research Institution.

Central Food Technological Research Institution.

National Institution of Cholera and Enteric Diseases.

Indian Public Health Association.

Institution of public Health engineers.

Leading Medical institutions.

King Institute of Preventive Medicine.

Sundaram Medical Foundation.

Apollo Hospital.

SRL Ranbaxy Clinical Reference laboratories.

Leading International institutions.

London School of Hygiene and Tropical Medicine UK.

Scottish Parasite Diagnostic Laboratory, Glassgow, UK.

Pureit runs with a unique ‘Germ kill Battery Kit that typically lasts for 1500 liters of

water. The ‘Germ kill Battery Kit is priced at Rs.365. This means consumers will get 4 liters of

water that is ‘as safe as boiled water’ ™ for just one rupee, which works out to an extremely

affordable 24 paise per litre.

Pureit in-home purification system uses a 4 stage purification process to deliver “as safe

as boiled water” without the use of electricity and pressurized tap water. Pureit purifies the input

drinking water in four stages, namely;

1. Micro-fiber Mesh – It is the first stage of water purification in the Pureit Water purifier. It is

made of with Non Woven Polyester. It removes all the suspended particulate which is less than

10 micron and reduces the filtration load on Compact Carbon Trap. In this stage of water

purification average water flow rate is five (5) lit/min.

2. Compact Carbon Trap – This is the second stage of water purification in the Pureit Water

purification. This is made of with Intermediate Activated Carbon material. It removes all the

invisible dirt which is less than 10 micron, and kills all harmful viruses and bacteria, removes

parasites and pesticide which cause water-borne diseases like jaundice, diarrhea, typhoid and

cholera.

3. Germ kill Processor – This is the Third stage of water purifier in the Pureit water purifier. It

is attached with Batching Chamber. Uses 'programmed chlorine release chlorine technology. It

added the 0.06mg chlorine for every one (1) litre of water. This Germ Kill Processor has unique

Auto Switch off Technology which indicates the water purifier level.

4. Polisher – this is the last or fourth stage of water purifier in the Pureit water purifier. This is

made of with by activated Granular Carbon and coated by silver. This design has reduced

pressure drop, eliminated the level of fines coming in water and reduced wastage of plastic in

battery. Removes chlorine and disinfection by-products and finally removes all odours, makes

water visually clear and gives great testing of water like “as safe as boiled water”.

5. Battery Life Indicator - Ensures total safety because when the germkill power is exhausted,

the indicator turns red, warning to replace the battery

Advanced Auto-Switch off - In case, the battery is not changed when it turns fully red, as an

additional assurance of safety, the advanced Auto-Switch off will automatically switch-off the

flow of water.

Competitors of Hindustan Unilever Limited Pureit :-

Whirpool.

Eureka Forbes.

Usha Brita.

Kent.

Philips.

Kenstar.

Tata Swach.

MISSION OF HUL Pureit.

“PROTECT one billion lives SAVE one million children.”

Hostory of HUL Water Division.

Launched in Chennai at the end of 2003.

Started national launch in beginning of 2007.

Total Field force of 8000 across the pan India.

Already protected 15 million lives.

4.Training and Task Assigned.

During the training session, I learned details regarding the selling concept and the

products offered by HUL Water Division.

A sales process comprises of two components:

I. Selling Process.

II. Buying Process.

Understanding the Selling Process.

Selling Process comprises of five (5) stages. These are as follows. O – Opening the call (Greeting, self introduction). D – Developing the need. P – Proposing the solution (showcasing Pureit in front of customer) E – Eliminating the doubts. (Clearing the customer’s doubts)C – Closing the call (asking the color preference, mode of payment, etc.)

Understanding the Buying Process.

Buying Process comprises of four (4) stages. These are as follows. R – Recognizing the Need. E – Evaluating the option. E – Eliminating the doubt. D – Decide to buy.

5. FINDINGS & SUGGESTION

In my project following were the findings and recommendations :

Customer service is something which company should pay more attention. The biggest weakness of pure it is it”s after sale service.To grab the more market opportunity company should give more importance towards after-sale service.

Customer Service

SatisfiedVery SatisfiedNeutralDissatisfied

Sales person at the retails counters should have proper knowledge about the product so they are misrepresent the feature and benefits of product.

If we compare the both model of pure it mo5 and auto –fill, the customers are not much aware about auto-fill due to proper communication of auto-fill.

Price of product varies at the retails counter ,For ex-retailers are selling the pure it(mo5 model) in Rs 1700 so that customers are getting confuse about the price.

Media advertisement is necessary for the new product like auto-fill.

PWE who interact with customers should have complete knowledge on the product knowledge.

With so many competitors in the market regular training has to be given to the PWE .

8. CONCLUSION

We can conclude that main purpose of Internship program is to provide the practical exposure to the corporate world for the students. During these 12-Weeks of exposure to the industry that students can impress the host organization with their hard work, sincerity, knowledge and ethics. That can leads to the Pre-placement offer. Internship would also be a great learning experience for the young managers as it gives chances to the students for using their theoretical concepts

into the practical life. Internship helps to create team spirit among the students. Also helps to develop the qualities required for the manager to maintain a team. Internship will also help in knowing about the work culture and the etiquettes need to be used, how to maintain the relationship with the customers and generating the revenues for the organization & last but not the least how an organization grows and employees’ contribution towards it are known.