HUL (2) Renewed
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Transcript of HUL (2) Renewed
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INTRODUCTION
HUL is Indias Largest FMCG co.
Parent Co. Unilever owns 52 % stake in HUL
Present in over 20 categories such as soaps, shampoos,
tea, detergents etc.
Employee strength of over 15000 and indirect
employment of over 52000 people
Has a distribution channel of 6.3 m outlets and owns 35
major Indian brands
HUL has been recognised as a Golden Super StarTrading House by the Government of India
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About HUL
1931-Hindustan Vanaspati Manufacturing Co.
1933-Lever Brothers India Limited
1935-United Traders Limited
1956-Meged to form HlL
2007- Name changed to HUL
1.Mission
Unilever's mission is to add Vitality to life. They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good,
look good and get more out of life
2.Innovation
In their scientific innovation to meet consumer needs they will respect theconcerns of their consumers and of society. They will work on the
basis of sound science applying rigorous standards of product safety.
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William Lever was born on 19 September 1851 at 6 Wood Street, Bolton, Lancashire, England. He
was the eldest son and the seventh child born to James Lever (1809 1897), a grocer, and Eliza
Hesketh, daughter of a cotton mill manager. He was educated at Bolton Church Institute between
1864 and 1867 and worked in the family grocery business from 1867 until he was given junior partnership in 1872.Lever was a member of the Congregationalist Church and applied its ideals in
his business life. After working for his father's wholesale grocery business, in 1886 he established a soapmanufacturing company, Lever Brothers, with his brother James. It is now part of Unilever . It was
one of the first companies to manufacture soap from vegetable oils, and with Lever's business
acumen and marketing practices, produced a great fortune.
In 1887, Lever looking to expand his business, bought 56 acres (230,000 m2) of land onthe Wirral in Merseyside between the River Mersey and the railway line at Bebington. This site
became Port Sunlight where he built his works and a model village to house its employees.Lever was a lifelong supporter of William Ewart Gladstone and the Liberal cause, and was invited to
contest elections for the Liberal Party. He served as Member of Parliament (MP) for the Wirral
constituency between 1906 and 1909 and used his maiden speech to the House of Commons to
urge Henry Campbell-Bannerman's government to introduce a national old age pension, such as
the one he provided for his workers. On the recommendation of the Liberal Party, he was created a
baronet in 1911 and raised to the peerage as Baron Leverhulme on 21 June 1917, the "hulme"
element of his title being in honour of his wife.In November 1918 Lord Leverhulme was invited to become Mayor of Bolton though he was not a
councillor because the council wanted to honour a "Notable son of the Town" as a mark of the highregard the citizens of Bolton had for him.[17] He was High Sheriff of Lancashire in 1917. He was
elevated to the viscountcy on 27 November 1922.[1]
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James Darcy Lever (10 February 1854 ± 29 March 1910) was the co-founder,
with his brother William Hesketh Lever , of Lever Brothers, the company that
became Unilever . However, due to illness, he played little part in running the
business.
He was born in Bolton, the son of James Lever and Eliza Hesketh of WoodStreet.[ The brothers established a business with the chemist William Hough
Watson, inventor of a new soap-making process, in Warrington and then at Port
Sunlight on the Wirral.
James Lever married Annie Kershaw on 26 April 1882 and, with other family
members moved to Thornton Hough, 4 miles (6.4 km) from Port Sunlight, after 1884.[3] James Lever never took a major part in running the business. He fell ill
in 1895, probably as a result of diabetes, and resigned his directorship two
years later. A biography by Adam Macqueen suggests his symptoms, before the
discovery of insulin, may have been mistaken for mental instability.[4]
He died at Thornton Hough in 1910. A memorial window designed by
H.Gustave Hiller of Liverpool was installed in the north transept at All SaintsChurch, Thornton Hough.[5] The window was a gift from his widow and niece,
Mary Ethel Dean, in 1912.[6]
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Food BrandsFood Brands Personal Care BrandsPersonal Care Brands Home Care BrandsHome Care Brands
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ProductCategories
Personal WashFabric Care
Hair Care
Oral Care
Household Care
Skin care
Beverages
Foods
Ice Cream
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Product LineProduct Line
DetergentsDetergents ShampooShampoo SoapsSoaps
Product Breadth / Width
(No. of product lines)
Product Line Length
(No. of products in a product line)
Product Line Breadth : Variants in a product line
Product Line Consistency : How closely related the
products that make up the line are
Line Vulnerability : Percentage of Sales or Profits that are
derived from only few products in the line
Average Depth = Total Variants/
Total Brands
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Earlier known as Hindustan Lever Limited
Was formed in 1933 as Lever Brothers India
Limited.Headquartered in Mumbai,
HUL is the market leader in Indian products such
as tea, soaps, detergents etc.
The companys statement of corporate purpose is
to meet the everyday needs of people,
everywhere.
The company was renamed in late June
2007 to "Hindustan Unilever Limited, to
provide the optimum balance between
maintaining heritage of the company and
future benefits.
HUL holds 100 factories across India for
manufacturing its diverse product range
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PRODUCT MIX OF HUL
CONFECTIONARIE
COLOR
COSMETICS
HAIRCARE
SKINCARE
ORALCARE
DEODORANTS
SOAPS
AND
DETERGENTS
TOILETSOAPS
BEVERAGES FOOD
Max Lakme Sunsilk
Fair &
Lovely
Peposod
ent Axe Surf Liril 3 Roses Knorr
Aviance Clinic Pond's Close up Pond's Rin Lifebouy
lipoton
Yellow
label
Anapurn
a Ata
Dove Rexona Wheel Lux
lipton
green
label
Anapurn
a salt
Denim OK Breeze
lipton ice
tea
modern
food
range
501Pears Red LabelKwalityWalls
Sunlight Hamam Taj Mahal Kissan
Ala Rexona
Brooke
Bond Taza
Vim Dove Bru
Savlon
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Sustainability Strategy
Sustainability is central to our business strategy.
Engaging with our stakeholders
Engagement ensures we are listening to and addressing
the right issues in the right way.Governance
Our strategy is supported by company-wide governance and management structures.
Commitments
Our commitment to sustainability and responsible business practice.
External commentary
External comments we have received on our sustainability stratergy
Reason success
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Presence in India
HUL employees educate 4500 children on hand hygiene on the occasion of Global
Handwashing Day
HUL brands top India's Most Trusted Brand Survey, HUL ranked sixth in Global Top
Companies For Leaders List
Hindustan Unilever Limited and CNBC-TV18 launched Lessons in Marketing
Excellence
Project Shakti
Shaktimaan Model
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