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Intro to Local HUG Leadership & Tips for Success
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What’s So Great About HUGs?
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Opportunities for You and Members
Frontline of Marketing ExpertiseLeader in Your Marketing Community Network & Support for InnovationProduct Features & Use CasesTicket to HUG SummitBest HUG CompetitionFree Marketplace Item
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HUGs Lead to 20% Better Results
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Expectations & Guidelines
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First Step: Sign Up!
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HubSpot Will Research # of Customers
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Read & Accept Leader Expectations
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Join HUG Leader Group: Best Resource
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HubSpot Creates Your New Group
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Create Your Unique Group Logo
Image Vault & Logo Help: http://hugs.hubspot.com/tools/images-and-logos
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Add Your Logo to Your LinkedIn Group
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Add Auto-Welcome Message
LinkedIn Group Help: http://hugs.hubspot.com/manage-your-linkedin-group
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Post Your First Discussion
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Organize Date & Time of First Meetup
We suggest giving yourself 3-4 weeks of ramp-up time!
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Find a Meetup Venue
Coffee shops, pubs, libraries, schools, company office space. Focus on free options!
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Create Your Eventbrite RSVP Page
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Promote Your Meetup on LinkedIn
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Add Meetup to HUGs Website
List Your Meetup on the Website: http://hugs.hubspot.com/upcoming-meetups/
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Promotion of First Meetup – Email Send
One email send by HubSpot per year.
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Customers & Marketer Attendees
Customers, prospects, and marketing enthusiasts are all great!
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Structure of Meetup (Suggestion)
After Work (5:30 or 6:00pm)1.5-3 Hours LongLeave time for networking/discussionAt your first meetup, poll attendees
for their preferences!
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Meetup Activities & Topics
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What Should You Discuss?
Design experiments and commit Brainstorm content offeringsWebsite AuditsCase Studies - Show & TellProduct Features & Use Cases
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Provide Post-Event Attendee XLS Report
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Nurturing Community
& Ongoing Promotion
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Contribute to LinkedIn Weekly
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Why Not Create a Twitter List?
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HubSpot Help: Better Visibility
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Ongoing CTAs in Customer Newsletter
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Write a Blog Post on Content Camp
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Send a LinkedIn Group Announcement
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Q&ABecome a Leader:
http://hugs.hubspot.com