HUFFY: Get One! Have Fun!

TARGET MARKET

• Outdoor Enthusiasts• Boaters• Campers• Water Lovers

BRAND EXTENSION

• Brand Loyalty – associating with sports enthusiasts and durable products Huffy currently carries

LOGO

Positioning

We are going for the extreme water sports enthusiasts. The neoprene fabric will be of highest quality and durability. We will have a highly competitive pricing policy.

Packaging

• We will have a clear durable plastic bag to protect the life vest during seasons when it will not be used. This packaging will be made of recycled plastic. The life vest, as well as the bag, will have a small durable hook to hang when not in use.

Label Information

• Newly developed logo• Durable neoprene fabric information• U.S.C.G. Approved• Made in U.S.A.• Safety Facts• Disclaimers – Warranty• Instructions for use• Contact Information • Product Care Instructions• Age/Size requirements

Positioning Statement

Play Hard! Stay Safe!

Features• $50 - $70 price range• Comfort• Approved By U.S.C.G.• Three buckle safety points• Two way radio built in vest• Lifetime Warranty• Available Accessories• Segmented Foam

Selling Approach• Sell in specialty stores such as boat shops and

sport stores.• Locate in popular outdoor magazines• Endorsed by professional wake boarder J.D.

Webb