POSTERS

LOGOS

IDENTITY

BROCHURES

EDITORIAL

PACKAGING

ART

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2 _ Paul Huereque Designer/Artist

THE DIFFERENT DRUMS SERIES POSTER, 2005Magdalen Hsu-Li is a breakout female performer who was giving a free concert at the University. This music series poster was developed to convey her music through imagery.

PH Portfolio _ 3

FALL FASHION SHOW POSTER, 2005Every year the University has a Fall Fashion Show portraying different themes. In 2005, the theme centered around a Parisian Fashion Show. Simple line drawings of a “model” walking the “catwalk” toward the University, were used to communicate this theme.

4 _ Paul Huereque Designer/Artist

LAPH DESIGN, 2005 Created for a husband & wife design firm.

BORDER BIOMEDICAL RESEARCH CENTER, 2006Designed for the research center which is the focal point for pathobiology research addressing the health issues of the region’s bicultural population.

UTEP 90TH ANNIVERSARY, 2004Created to commemorate The University of Texas at El Paso’s 90 year anniversary.

EUREKA, 2000Developed for a company that specializes in educational materials designed to aid teachers, parents, and students from preschool through the eighth grade.

PH Portfolio _ 5

TOBACCO FREE ON THE BORDER, 2006Created for a program that educates the El Paso/Juárez border community about the risks of smoking.

SPY PLANET DOT COM, 1999Developed logo for an interactive and e-commerce web site.

MISSION PHOTOS, 2006Designed logo for a photography business specializing in wedding photography, location portraiture of families and children, and fine art photography.

UTEP 1966 NCAA CHAMPIONSHIP 40th ANNIVERSARY, 2006 Created to mark the 40th anniversary of TWC-UTEP win in the 1966 NCAA Championship.

6 _ Paul Huereque Designer/Artist

UTEP 1966 NCAA CHAMPIONSHIP 40th ANNIVERSARY, 2006

Created to mark the 40th anniversary of TWC-UTEP win in the 1966 NCAA Championship.

“GLORY ROAD” COMMEMORATIVE TICKET, 2006This movie ticket was designed for the El Paso movie premiere of Disney’s “Glory Road”. Images from the actual game in 1966 and on the set photos were used to not only promote the movie “Glory Road” but also to honor the historic team who won the 1966 NCAA Championship that “changed the face of intercollegiate athletics”.

“GLORY ROAD” BANNER, 2006Banners were created to hang throughout El Paso movie theaters. They were designed in the same manner as the ticket, commemorating the history making, 1966 NCAA Championship.

PH Portfolio _ 7

UTEP 1966 40TH ANNIVERSARY AIRPORT MURAL (18’x16’), POSTER AND BOOKMARK, 2006Part of the 1966 NCAA Championship 40th Anniversary identity, the mural was created to be displayed at the El Paso International Airport. Posters and bookmarks were also made in the likeness of the mural, which were sold and given out to promote the 40th Anniversary of the Championship game.

UTEP 1966 40th ANNIVERSARY EDITORIAL SPREAD, 2006NOVA, the University’s Alumni Magazine, wanted to commemorate the 40th Anniversary of the 1966 NCAA Championship. Images, of the history making coach and players, were used to create a six page spread, which not only told the story of how they won the championship but of how this historical event became the movie “Glory Road”.

8 _ Paul Huereque Designer/Artist

UTEP FACTS BROCHURE, 2006Using facts about The University of Texas at El Paso, as well as images, this brochure was created to provide information about the 2005-2006 season at UTEP. Because it was also the 40th Anniversary of the 1966 NCAA Championship, the brochure was designed to portray what that Championship has done for UTEP today.

UTEP EQUAL OPPORTUNITY BROCHURE, 2005This brochure, a guide of the several polices and rules pertaining to the Equal Opportunity and Affirmative Action Offices, was created using a simple, sophisticated design.

PH Portfolio _ 9

BORDER BIOMEDICAL RESEARCH CENTER BROCHURE, 2006The Border Biomedical Research Center was in need of a marketing brochure to promote their department. This communicative piece not only targeted potential students but potential donors as well, seeing that it is mainly funded by grants.

10 _ Paul Huereque Designer/Artist

LIFE ON VENUS?, EDITORIAL SPREAD, 2004 (CASE award winner, illustration)An illustration of a concept exploration vessel, which was created solely from descriptions, (and in turn won a CASE award for best illustration) was used for an editorial spread on explorations of Venus and whether or not life exists on that planet.

THE NEW AMERICANS, EDITORIAL SPREAD, 2001Using old images donated from El Paso families, this editorial spread was developed to honor the Paso al Norte Immigration History Museum and Research Center, which not only memorializes the personal history of immigration along the border, but is also the first of its kind in the country.

PH Portfolio _ 11

REFLECTING ON THE FUTURE, EDITORIAL SPREAD, 2004This editorial spread reflected on today’s second graders, who would be attending college, most likely UTEP, in 2014, which would mark the Centennial for the University.

TRAIL BLAZERS, EDITORIAL SPREAD, 2005“It was 50 years ago that a dozen students broke color and social barriers by becoming the first blacks to enroll in an all-white public Texas university-Texas Western College, now UTEP”. An editorial spread was placed in NOVA, the University’s Alumni Magazine to remember this event.

12 _ Paul Huereque Designer/Artist

CINNAMON ROSE, PACKAGING, 2005Cinnamon Rose was having their annual bake sale and craft fair. Because this is one of their biggest events and having just moved into a newer, bigger location, the owner decided it was a perfect time to have shopping bags printed out with the Cinnamon Rose name. The bag was created using her already designed identity and giving it a twist. The carefully thought out design was printed on 100% recyclable brown paper shopping bag.

VISTA WINE, PACKAGING, 2004This branding system was developed using my own hand painted, watercolor, illustrations to give this label an organic feel. Because this fairly new wine label focused on certain fruits for their wine, each label was designed using a watercolor illustration of a particular fruit that coincided with a specific “fruit flavored” wine.

PH Portfolio _ 13

3:16, BEGOTTEN SON, PACKAGING, 2005This CD packing proposal was created for a contemporary Christian rock band in need of a design for their debut album, “Begotten Son”. By creating an illustration of my interpretation of the title, Begotten Son, the design communicated the essence of the band’s spirituality.

2014 UTEP CENTENNIAL TIN, 2005Pencil tins were handed out to second graders who were most likely to attend UTEP, in 2014, marking the University’s Centennial. This tin was part of the “Reflecting on the Future: UTEP in 2014.

14 _ Paul Huereque Designer/Artist

PAINTINGS AND ILLUSTRATIONS BY PAUL HUEREQUE, 1999-2006

PH Portfolio _ 15

PAINTINGS AND ILLUSTRATIONS BY PAUL HUEREQUE, 1999-2006

206.883.6753

www.huereque.com/paul

paul@huereque.com