hudson_11.1.3a

RE-BRANDING CAMPAIGN | PROJECT BOOKRE-BRANDING CAMPAIGN | PROJECT BOOK

B Digital Studios is an animation & visual effects studio based in Orlando, FL. B Digital Studios focus is providing animation services for commercials and music videos. A rebrand-ing campaign will help create a reconizable brand to establish the company in the visual effects industry. When the target audience of filmmakers,filmmakers, & advertising agencies, need high quality looking visual effects for their project, they look to a company they can trust. They look for a company with experience and the ability to take their vision to new heights. That’s the image and brand we want to pres-ent for B Digital Studios, a brand that can be trusted to make the impossible possible with digitalmedia.

TodayToday in the market ing world , the

longevity of products and serv ices

depend on strength of the brand.

A great way a new company can

bui ld a successful market ing

campaign is to create an effect ive

branding campaign. A successful

campaigncampaign is one that can reach the

target market , through us ing

whatever effect ive medium

poss ible , and have a brand that

people can bel ieve in , that i s a

successful campaign. The overal l

goal i s to create a brand loyalty

thatthat consumers feel that no other

company can do the job.

TheThe success of a company depends

on how wel l i t i s branded and

marketed to i ts target market . A new

start up company, B Digita l Studios ,

needs just that . B Digita l Studios is

an animation & v isual effects studio

that focuses on creat ing animation &

vfxvfx for lm & Televis ion. I t was

started in 2008 in Or lando, FL . and

s ince founded, has worked on over

commercia l projects in the lm and

te levis ion industry .

Despite the impress ive body of work

they produced, they don’t have a

brand ident i ty within their industry ,

which is a key factor that ’s

prevent ingprevent ing them from gett ing the

recognit ion and respect they

deserve. With an effect ive brand

campaign, B Digita l Studios wi l l be

able to successful ly market their

serv ices in helping providing high

qual i ty animation & v isual effects in

thethe lm industry . Having a brand

ident i ty can be helpful in effect ively

communicat ing the company

message and establ ishing business

credibi l i ty . By creat ing an effect ive

branding and market ing campaign

with designs of a brand f r iendly logo

andand easy to remember tagl ine wi l l

help increase the brand

awarenessawareness and establ ish a brand

ident i ty when i t comes to the

market ing of what B Digita l Studios

is and what they do. Branding is not

only the company’s symbol , but i t i s

a lso the company’s face to the

world ; thus , a business without a

brand is a business without a face.brand is a business without a face.

A website wi l l a lso be created that

wi l l showcase the sk i l l level and

exper ience that B Digita l Studios

team can br ing to a product ion.

Having a company website wi l l

provide a distr ibut ion channel for B

Digita l Studios to reach i ts targeted

demographic as wel l as i t wi l l speak demographic as wel l as i t wi l l speak

TodayToday in the market ing world , the

longevity of products and serv ices

depend on strength of the brand.

A great way a new company can

bui ld a successful market ing

campaign is to create an effect ive

branding campaign. A successful

campaigncampaign is one that can reach the

target market , through us ing

whatever effect ive medium

poss ible , and have a brand that

people can bel ieve in , that i s a

successful campaign. The overal l

goal i s to create a brand loyalty

thatthat consumers feel that no other

company can do the job.

TheThe success of a company depends

on how wel l i t i s branded and

marketed to i ts target market . A new

start up company, B Digita l Studios ,

needs just that . B Digita l Studios is

an animation & v isual effects studio

that focuses on creat ing animation &

vfxvfx for lm & Televis ion. I t was

started in 2008 in Or lando, FL . and

s ince founded, has worked on over

commercia l projects in the lm and

te levis ion industry .

Despite the impress ive body of work

they produced, they don’t have a

brand ident i ty within their industry ,

which is a key factor that ’s

prevent ingprevent ing them from gett ing the

recognit ion and respect they

deserve. With an effect ive brand

campaign, B Digita l Studios wi l l be

able to successful ly market their

serv ices in helping providing high

qual i ty animation & v isual effects in

thethe lm industry . Having a brand

ident i ty can be helpful in effect ively

communicat ing the company

message and establ ishing business

credibi l i ty . By creat ing an effect ive

branding and market ing campaign

with designs of a brand f r iendly logo

andand easy to remember tagl ine wi l l

help increase the brand

awarenessawareness and establ ish a brand

ident i ty when i t comes to the

market ing of what B Digita l Studios

is and what they do. Branding is not

only the company’s symbol , but i t i s

a lso the company’s face to the

world ; thus , a business without a

brand is a business without a face.brand is a business without a face.

A website wi l l a lso be created that

wi l l showcase the sk i l l level and

exper ience that B Digita l Studios

team can br ing to a product ion.

Having a company website wi l l

provide a distr ibut ion channel for B

Digita l Studios to reach i ts targeted

demographic as wel l as i t wi l l speak demographic as wel l as i t wi l l speak

volumes about the company image

and credibi l i ty . Creat ing an

interact ive website that showcases

the qual i ty of work that B Digita l

Studios produces , wi l l a l low not

only fans of the B Digita l Studios

brand, but a lso the directors ,

s tudiostudio execut ives , and advert is ing

agencies to appreciate and admire

the work they have done, which

can ult imately determine i f they

would l ike to work with B Digita l

Studios . With the design of a new

SEO fr iendly , port fol io website and

newnew brand ident i ty , B Digita l

Studios can begin to get the

recognit ion they need in order to

increase their studio product ion as

wel l as help establ ish them as one

of the top qual i ty post-product ion

studios in the lm industry . The

branding campaign wi l l a lso include

a B Digita l Studios logo animation.

Creat ingCreat ing a logo Animation wi l l help

ra ise brand awareness of the

company, establ ish a brand ident i ty

for the company and provide a

v isual market ing tool for a l ternate

mediums.

Without a new logo, no one can

establ ish a brand ident i ty with the

company, without a web presence,

mi l l ions of potent ia l c l ients can

witness the amount of ta lent and sk i l l

the brand has , and with out tangible

market ing mater ia l , people wont have

a a brand ident i ty with the tangible

mater ia l g iv ing to them. In order for

the brand of B Digita l Studios to be

marketed effect ively and establ ish a

brand ident i ty that the industry can

respect , a rebranding campaign is

needed.

volumes about the company image

and credibi l i ty . Creat ing an

interact ive website that showcases

the qual i ty of work that B Digita l

Studios produces , wi l l a l low not

only fans of the B Digita l Studios

brand, but a lso the directors ,

s tudiostudio execut ives , and advert is ing

agencies to appreciate and admire

the work they have done, which

can ult imately determine i f they

would l ike to work with B Digita l

Studios . With the design of a new

SEO fr iendly , port fol io website and

newnew brand ident i ty , B Digita l

Studios can begin to get the

recognit ion they need in order to

increase their studio product ion as

wel l as help establ ish them as one

of the top qual i ty post-product ion

studios in the lm industry . The

branding campaign wi l l a lso include

a B Digita l Studios logo animation.

Creat ingCreat ing a logo Animation wi l l help

ra ise brand awareness of the

company, establ ish a brand ident i ty

for the company and provide a

v isual market ing tool for a l ternate

mediums.

Without a new logo, no one can

establ ish a brand ident i ty with the

company, without a web presence,

mi l l ions of potent ia l c l ients can

witness the amount of ta lent and sk i l l

the brand has , and with out tangible

market ing mater ia l , people wont have

a a brand ident i ty with the tangible

mater ia l g iv ing to them. In order for

the brand of B Digita l Studios to be

marketed effect ively and establ ish a

brand ident i ty that the industry can

respect , a rebranding campaign is

needed.

COMPETITIVE SURVEY

DESIGN RESEARCH

MOODBOARD

LOGO DEVELOPMENT

WEBSITE DEVELOPMENT

MOTION DEVELOPMENT

Clients say that the B Digital Studios brand gives them the opportunity to do more and be more. The dependable, innovative and creative service the B Digital Studios company provides puts them in control of producing their idea and allows them to tell their story the way it it was meant to be told through their eye.

The B Digital Studios brand promise directly addresses the client’s needs in assistance with bringing their vision to life.

Just as the clients of B Digital Studios have distinct personalities that make them who they are, the B Digital Studios brand have personalities. A brand that have distinct personalities can make a brand and its promise more memorable, enhancing its stature and building customer loyalty, addingadding weight to the brand’s market posi-tion.

The terms that deene the B Digital brand personality are not only words we should use to describe our company, our services or our brand.

Rather, we use them as an example and guideline for the standards we measure our communication to our target audi-ence.

To enhance awareness and remembrance for the B Digital Studios brand, these traits of our brand personality must apparent and presented clearly not only in every communication we produce, but also of everything we are and do.

THE B DIGITAL STUDIOS BRAND IS:

B DIGITAL STUDIOS | STYLE GUIDE

Clients say that the B Digital Studios brand gives them the opportunity to do more and be more. The dependable, innovative and creative service the B Digital Studios company provides puts them in control of producing their idea and allows them to tell their story the way it it was meant to be told through their eye.

The B Digital Studios brand promise directly addresses the client’s needs in assistance with bringing their vision to life.

Just as the clients of B Digital Studios have distinct personalities that make them who they are, the B Digital Studios brand have personalities. A brand that have distinct personalities can make a brand and its promise more memorable, enhancing its stature and building customer loyalty, addingadding weight to the brand’s market posi-tion.

The terms that deene the B Digital brand personality are not only words we should use to describe our company, our services or our brand.

Rather, we use them as an example and guideline for the standards we measure our communication to our target audi-ence.

To enhance awareness and remembrance for the B Digital Studios brand, these traits of our brand personality must apparent and presented clearly not only in every communication we produce, but also of everything we are and do.

THE B DIGITAL STUDIOS BRAND IS:

Alternate Horizontal LogoStandard/Preferred Logo

The B Digital Studios logo is the most instantaneous exempliication of the company, the people, and the brand to the world. It is a valuable company asset that must be used consistently in the proper, approved forms. The B Digital Studios logo consists of two

elements — the B Digital Studios symbol and the B Digital Studios wordmark. In the preferred version, the B Digital Studios symbol and the text "B Digital in the wordmark appears in black with the text "studio" in red. In the alternate versions, the B Digital

Studios wordmark is aligned to the right of the B Digital Studios symbol. The B Digital Studios logo is an exclu-sive piece of design. The proportion and arrangement of the symbol and wordmark have been speciically determined. The logo should never be

typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the power of the brand.In some instances when physically branding products (pens, software, accessories), where you are not able to ideally show the full B Digital Studios

logo due to space or process limita-tions, an exception may be made to allow use of the B Digital Studios word-mark and/or B Digital Studios symbol on its own.

Alternate Horizontal LogoStandard/Preferred Logo

The B Digital Studios logo is the most instantaneous exempliication of the company, the people, and the brand to the world. It is a valuable company asset that must be used consistently in the proper, approved forms. The B Digital Studios logo consists of two

elements — the B Digital Studios symbol and the B Digital Studios wordmark. In the preferred version, the B Digital Studios symbol and the text "B Digital in the wordmark appears in black with the text "studio" in red. In the alternate versions, the B Digital

Studios wordmark is aligned to the right of the B Digital Studios symbol. The B Digital Studios logo is an exclu-sive piece of design. The proportion and arrangement of the symbol and wordmark have been speciically determined. The logo should never be

typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the power of the brand.In some instances when physically branding products (pens, software, accessories), where you are not able to ideally show the full B Digital Studios

logo due to space or process limita-tions, an exception may be made to allow use of the B Digital Studios word-mark and/or B Digital Studios symbol on its own.

To preserve the B Digital Studios logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the B Digital Studios logo and the alternate horizontalhorizontal logo is deened as the scale of the “BD” in the B Digital Studios symbol. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.

The B Digital Studios logo should appear in the lower right-hand corner, in full color, on a white background. Consistent placement in this location on communications materials helps build awareness of the B Digital Studios brand. Clear space from the bottom and right edge is equal to scale of the letters “BD,” as illustrated in the diagram.diagram. If the logo cannot be placed in the lower right corner, an acceptable alternate placement is the top left corner.

The B Digital Studios logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by thethe width of the B Digital Studios wordmark, which should not be reproduced in a size smaller than 1.5"in width for the preferred logo.

The B Digital Studios logo should be reproduced in color whenever possible. The primary use for the B Digital Studios logo is the 2-color version—black and red. When color or printing prohibits this, it may be used in all black or reversedreversed out to white. Please refer to the approved Color Palette section for speciec color values to use when reproducing the logo.

To preserve the B Digital Studios logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the B Digital Studios logo and the alternate horizontalhorizontal logo is deened as the scale of the “BD” in the B Digital Studios symbol. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.

The B Digital Studios logo should appear in the lower right-hand corner, in full color, on a white background. Consistent placement in this location on communications materials helps build awareness of the B Digital Studios brand. Clear space from the bottom and right edge is equal to scale of the letters “BD,” as illustrated in the diagram.diagram. If the logo cannot be placed in the lower right corner, an acceptable alternate placement is the top left corner.

The B Digital Studios logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by thethe width of the B Digital Studios wordmark, which should not be reproduced in a size smaller than 1.5"in width for the preferred logo.

The B Digital Studios logo should be reproduced in color whenever possible. The primary use for the B Digital Studios logo is the 2-color version—black and red. When color or printing prohibits this, it may be used in all black or reversedreversed out to white. Please refer to the approved Color Palette section for speciec color values to use when reproducing the logo.

1. DO NOT SQUASH OR STRETCH LOGO.

2. DO NOT DELETE ELEMENTS FROM LOGO.

3. DO NOT REARRANGE WORDMARK POSITION.

4. DO NOT REMOVE “BD” OUT OF POSITION.

5. DO NOT PLACE WORDMARK IN BD SYMBOL.

6. DO NOT USE UNAPPROVED COLORS

7. DO NOT ALTER WORDMARK SIZE7. DO NOT ALTER WORDMARK SIZE

8. DO NOT ROTATE LOGO.

4 .Red

Incorrect use of the B Digital Studios logo compromises its integrity and effectiveness. Do not alter the B Digital Studios logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions.

The B Digital Studios brand color palette is based on a core set of colors. The company color system of red/gray/black/white reeects a rich, passionate, dynamic, multi-dimensional B Digital Studios. For 4-color process printing, refer to the CMYK values shown here. For on-screen and web applications (PowerPoint®, video, broadcast, web sites, intranets, extranets), refer to the RGB/HEX values speciied.

1. DO NOT SQUASH OR STRETCH LOGO.

2. DO NOT DELETE ELEMENTS FROM LOGO.

3. DO NOT REARRANGE WORDMARK POSITION.

4. DO NOT REMOVE “BD” OUT OF POSITION.

5. DO NOT PLACE WORDMARK IN BD SYMBOL.

6. DO NOT USE UNAPPROVED COLORS

7. DO NOT ALTER WORDMARK SIZE7. DO NOT ALTER WORDMARK SIZE

8. DO NOT ROTATE LOGO.

4 .Red

Incorrect use of the B Digital Studios logo compromises its integrity and effectiveness. Do not alter the B Digital Studios logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions.

The B Digital Studios brand color palette is based on a core set of colors. The company color system of red/gray/black/white reeects a rich, passionate, dynamic, multi-dimensional B Digital Studios. For 4-color process printing, refer to the CMYK values shown here. For on-screen and web applications (PowerPoint®, video, broadcast, web sites, intranets, extranets), refer to the RGB/HEX values speciied.

STATIONARY

PRINT ADVERTISING

ADVERTISING

WEB SITE / MOTION GRAPHIC

These are the logo standards that can be utilized by an organization in the future creation, development, and execution of visual and verbal media including stationary, website, advertising, as it relates to the organization.to the organization.

STATIONARY

PRINT ADVERTISING

ADVERTISING

WEB SITE / MOTION GRAPHIC

These are the logo standards that can be utilized by an organization in the future creation, development, and execution of visual and verbal media including stationary, website, advertising, as it relates to the organization.to the organization.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!?.

The B Digital Studios brand imagery concept encompasses a method that allows for the combination of digital production, B Digital Studios creative works imagery and inspir-ing profressional photography that is genuine, signiicant, and engag-ining.

B Digital Studios uses 2 typefaces to represent itself; Capitals and Euphemia. By using only 2 typefaces, we maintain an element of consistency throughout all our materials, building the B Digital brand. They should be used for all materials and communications that are promoting the Company.

Primary Typeface – Capitals

Capitals should be used for headlines and may be used for copy. Short headlines or labels can be all caps, otherwise headlines and subheads are sentence case.

Secondary Typeface – Euphemia

Euphemia should be used primarily for extended running body copy in longer, multiple-page documents, such as brochures and datasheets.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!?.

The B Digital Studios brand imagery concept encompasses a method that allows for the combination of digital production, B Digital Studios creative works imagery and inspir-ing profressional photography that is genuine, signiicant, and engag-ining.

B Digital Studios uses 2 typefaces to represent itself; Capitals and Euphemia. By using only 2 typefaces, we maintain an element of consistency throughout all our materials, building the B Digital brand. They should be used for all materials and communications that are promoting the Company.

Primary Typeface – Capitals

Capitals should be used for headlines and may be used for copy. Short headlines or labels can be all caps, otherwise headlines and subheads are sentence case.

Secondary Typeface – Euphemia

Euphemia should be used primarily for extended running body copy in longer, multiple-page documents, such as brochures and datasheets.

The voice of the B Digital Studios brand is truthful, creative, keen, and considerate — editorial corresponds to our brand personality attributes: reliable, resourceful, and strength. The brand voice seeks to foster an emotional connection between cuscustomers and the B Digital Studios brand. Therefore, it must contain life and compel a reaction.

B Digital Studios wants its clients feel a level of trust and comfort that no matter how difficult or impossible the task is, they can trust that B Digital Studios is reliable and resourceful enough to deliver high quality work that exceeds expectation in a timely mannemanner. B Digital Studios branding campaign “Creating the Impossible” will help effectively and properly communicate this message through any media platform.

The voice of the B Digital Studios brand is truthful, creative, keen, and considerate — editorial corresponds to our brand personality attributes: reliable, resourceful, and strength. The brand voice seeks to foster an emotional connection between cuscustomers and the B Digital Studios brand. Therefore, it must contain life and compel a reaction.

B Digital Studios wants its clients feel a level of trust and comfort that no matter how difficult or impossible the task is, they can trust that B Digital Studios is reliable and resourceful enough to deliver high quality work that exceeds expectation in a timely mannemanner. B Digital Studios branding campaign “Creating the Impossible” will help effectively and properly communicate this message through any media platform.

STATIONERY PACKET

DIGITAL MEDIA

PACKAGING

PROMO ITEMS

ADVERTISING

REFERNCES

ABOUT THE DESIGNER

RE-BRANDING CAMPAIGN | PROJECT BOOKRE-BRANDING CAMPAIGN | PROJECT BOOK

hudson_11.1.3a

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