2017MEDIA

KIT

P.O. Box 2160, Newburgh, NY 12550 | Telephone: 845-562-1313 | Email: sales@hvpress.net

Hudson Valley PressNewspaper Advertising | Online Sponsorship | Targeted Marketing

WHY MINORITIES READ

Hudson Valley PressBELIEVABILITY

Minority newspapers have a believability that other news-papers do not have. They are the only media that express their point of view on community affairs which is recogniz-able and acceptable to this audience.

SOCIAL AND RELIGIOUSMinorities rely completely on their newspapers for so-

cial and religious news that is almost completely excluded from white-oriented newspapers.

JOBSMinority newspapers are the primary source of infor-

mation in the all-important area of employment.

ACHIEVEMENTSMinority newspapers are the major source of positive

news about minority accomplishments and their contribu-tions to the American way of life. Minority newspapers devote more space to their progress than any other me-dia.

HOUSINGThe minority newspaper is the normal source of in-

formation about homes, apartments and mortgage funds available to minorities.

• PUBLISHED EVERY WEDNESDAY •

Hudson Valley PressP.O. Box 2160, Newburgh, NY 12550

Telephone: 845-562-1313 Email: sales@hvpress.net

1983SERVING THE COMMUNITY

Since

1983 2017ABOUTUS

SERVING THE COMMUNITY Hudson Valley Press 2017 Media Kit P.O. Box 2160, Newburgh, NY 12550 | Telephone: 845-562-1313 Email: sales@hvpress.net

©Vol 33 No 33 | www.HVPress.net | June 01, 2016 - June 07, 2016 | Published Weekly

Serving the African American, Latino and Caribbean Communities 75cents

Serving Orange, Ulster, Dutchess, Rockland,

Westchester, Sullivan, Fairfield (CT), and

Bergen (NJ) counties

Hudson Valley Press

Vassar College Awards 630 Diplomas

PAGE 5

Bennett College Stu-dents Travel Abroad

PAGE 13

Hundreds of Black Men and Boys Visit Capital Hill

PAGE 20

Hudson Valley Latino Scholarship Award Winners were honored on Thursday, May 19, 2016 at Newburgh’s Ramada Inn. Pictured are: Tyler Knox (Washingtonville High School), Jacquelyn DeJesus (Middletown High School), Brittany Calleja (Middletown High School), Isis Benitez (Poughkeepsie High School), Jaymie DeLeon (Newburgh Free Academy), Olivia Lopez (Pine Bush High School), Adalhia Hart (Pine Bush High School), and Thomas Crowfoot (Pine Bush High School).

PAGE 3

Latino Scholarship Award Winners Are Recognized

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©Vol 33 No 24 | www.HVPress.net | March 30, 2016 - April 05, 2016 | Published Weekly

Serving the African American, Latino and Caribbean Communities 75cents

Serving Orange, Ulster, Dutchess, Rockland,

Westchester, Sullivan, Fairfield (CT), and

Bergen (NJ) counties

President Barack Obama on the Sixth Anniversary of the Affordable Care Act PAGE 2

Hudson Valley Press

2016 Poughkeepsie State of the City Address

PAGE 5

Commemorative Coins Struck at West Point Mint

PAGE 11

Army Takes Game Se-ries From Boston U

PAGE 18

Jessica Caporiccio puts some face-painting touches on Janiyah Sanchez, age 8, of the City of Newburgh at Saturday’s “We are Newburgh” Easter event, held at Delano-Hitch Stadium.

PAGE 3

“We Are Newburgh” Eas-ter Event Brings Cheer

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©Vol 33 No 34 | www.HVPress.net | June 08, 2016 - June 14, 2016 | Published Weekly

Serving the African American, Latino and Caribbean Communities 75cents

Serving Orange, Ulster, Dutchess, Rockland,

Westchester, Sullivan, Fairfield (CT), and

Bergen (NJ) counties

President Obama on National Caribbean-American Heritage Month, 2016 PAGE 2

Hudson Valley Press

Senator Addresses Af-fordable Housing Needs

PAGE 3

Skincare Brands Started by Smokey Robinson

PAGE 11

“American Pickers” is Coming to New York

PAGE 23

President Reagan “punching” Muhammad Ali in the oval office on January 24, 1983.

PAGE 4

Honoring the Life of “The Greatest,” Muhammad Ali

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Mechanical Requirements

# Page Unit Width & Depth

Full Page 10” x 11”

1 2/3 Page (Vertical) 6.6” x 11”

2 2/3 Page (Horizontal) 10” x 7.25”

3 1/2 Page (Vertical) 5” x 11”

4 1/2 Page (Horizontal) 10” x 5.5”

5 1/3 Page (Verticle) 3.25” x 11”

6 1/3 Page (Horizontal) 10” x 3.66”

7 1/4 Page (Square) 5” x 5.5”

8 3/16 Page (Square) 5” x 4.125”

9 1/8 Page (Horizontal) 5” x 2.75”

10 Business Card 3.25” x 2”

• Advertising Unit Dimensions •

74

6

2

310

9

8

PRINTING

• Web offset on newsprint using 85 line screen.

FILE TYPES

• PDF or JPEG only. We do not accept photos em-bedded in emails. Photos must be attached to an e-mail. Photos will be accept-ed based on quality output.

PAGE DIMENSIONS

• Outside page trim size is 11” x 12”. Print area is

10” x 11”.• Columns are 1.5” wide

and a .2” gutter space.• Minimum depth in inch-

es must be equal or greater than width in inches. Bleed pages are not available.

If you do not see your desired size listed, please

e-mail us atsales@hvpress.net or con-tact us at 845-562-1313 to

learn more.

• Deadline for ads is the Friday prior to publication.

Hudson Valley Press | PO Box 2160, Newburgh, NY 12550 | Tel: 845-562-1313

15

Hudson Valley Press 2017 Media Kit P.O. Box 2160, Newburgh, NY 12550 | Telephone: 845-562-1313 Email: sales@hvpress.net

2017SPECIAL ISSUES2017 CALENDAR

*Additional sections may be added throughout the year

Dr. King Tribute January 18 January 13

Salute to Graduates June 28 June 23

Spring Car Care April 12 April 07

Hispanic Heritage September 20 September 15

Women’s History Month March 15 March 10

Back to School August 30 August 25

Salute to Fathers June 14 June 09

Holiday Gift Guide I November 22 November 17

Black History Month February 15 February 10

Summer Fun July 12 July 07

Tribute to Mothers May 10 May 05

Home Improvement October 11 October 06

Holiday Gift Guide II December 13 December 08

Edition Publication Deadline

ADVERTISING ONLINE

Hudson Valley Press 2017 Media Kit P.O. Box 2160, Newburgh, NY 12550 | Telephone: 845-562-1313 Email: sales@hvpress.net

2017 • Frequency: The online newspaper website user spends more than twice as many hours online than the general user. On-line newspaper users are three times as likely as general internet users to be online during the workday when out of reach of other media. (Source: “Power Users,” 2006, MORI Research)

• Credibility: Branded content brings a higher quality audi-ence. A study from the Online Publishers Association (OPA) showed that OPA audiences were more like to buy products and services in a number of key categories, including automotive, entertainment, financial, home, travel and business to business.

• Targeted: If you want to focus on a particular backyard, advertising in an online newspaper is more personal, and more relevant, because it is local. Newspapers also publish a plethora of niche sites for virtually any demographic.

• Purchasing power: 89% of newspaper website users pur-chase online compared with 56% of general users. 40% of on-line newspaper users have incomes higher than $75,000; 69% own their homes. 18% of online newspaper users have spent more than $2,000 online in the last six months.

• Content: Excluding e-mail, the most popular online ac-tivities and content categories include national and local news, sports, financial information, entertainment news and things to do. 54% of general internet users visit online newspapers for lo-cal news, compared with 40% for the local TV station websites and 20% for the local radio station site. Not even Yahoo! can top online newspapers as a local news source. (“Power Users,” 2006, MORI Research)

• Newspaper online audiences are growing: Online newspa-pers keep growing their audiences. In an average month during the first quarter 2010, more than 74 million visited a newspaper website, more than 37% of the active internet universe. (Nielsen Online)

• High profile: Online newspapers generate very large gains in Online Ad Awareness among C-level and other higher management job holders: C-level managers showed a 23% in-crease in Aided Brand Awareness and VP/director-level manag-ers showed a 38% increase following their exposure to an ad campaign in online newspapers (across all industries). When the brand metric shifts to Message Association, C-level execs showed the largest increase in lift after exposure to campaigns on online newspapers, at 88%. (Dynamic Logic’s MarketNorms database, 2006)

• Cutting Edge: Newspaper website users are more likely to own some kind of portable electronic device. They are also more interested in receiving advertising and product offers through those devices. 40% of online newspaper users are aged 18 to 34. (Source: “Power Users,” 2006, MORI Research)

• Mix: Studies have demonstrated the power of online, when mixed with traditional media, to elaborate the brand message. Newspaper print and online products combined have the highest penetration and most desirable audience of any local medium.

2017ADVERTISING ONLINE Hudson Valley Press 2017 Media Kit P.O. Box 2160, Newburgh, NY 12550 | Telephone: 845-562-1313

Email: sales@hvpress.net

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