www.huddl.me

Facebook and Twitter have collapsed all our conversations into one big bucket. As a consequence, we talk to our friends all at once like over a PA system regardless of what we’re sharing. Ironically, we feel less comfortable to share using the tools that were built for that purpose.

THEPROBLEM

Our real-life social circles are more complex than all or nothing conversations. There are circles in the middle and not all users are the same - close friends, co-workers, classmates, events and brands.

too basic & private too inclusive

Huddl is a free group messaging app that enables more intimacy by aligning what people are sharing with their real-life social circles.

Demand for our type of product is exploding and we are positioned with our team and product to grow with demand and outdo current players.

We have over 2,000 users since launch who use the app daily. (and growing 10% per week)

Before Huddl, the co-founding team has worked together for 10+ years, with the most recent project being TripAlertz, a Groupon-for-travel type site that raised over $1.2M.

Huddl is a free group text messaging app that makes you comfortable to share once again by aligning your sharing with your real-life social circles. Huddl enables group messaging for all four use cases listed below.

private- family- close friends

elastic- friends & family- open within personal network

functional - school/work- temporary

commercial - brands- venues- recreational

personal open

Technology

Written in JAVA & hosted on Google App Engine and Amazon S3

The iPhone app is completed

We have an Android app and a web client currently in development

We use Google’s QR technology to connect to events, brands and to each other

The app integrates with Twilio, an SMS provider, that allows for truly platform-agnostic communication that degrades gracefully on all phones that have SMS capability

Other current integrations with Urban Airship, Facebook and Twitter

Marketing

Market

Primary customers are smartphone users.

everyone can participate with an SMS enabled phone; the communication is platform-agnostic.

There are an estimated 600 million smartphone users worldwide.

Ideal customer profile: young trendy social butterflies, busy students, young parents, gadget fans, early technology adopters, active Facebook and Twitter users

User Aquisition

The app is inherently viral because of the way it is built:

users need to invite others in order to use the app.

the app makes it easy for users to share on Facebook and Twitter expanding awareness beyond current users and they WILL share because they want their friends to know fun things they’re doing.

Team will reach out to bloggers and press for visibility - will also reach out to vertical publications to push usage of public groups for event organizers and business owners

Sales

Main Sources

Advanced features to enhance the Huddl experience

Video: $0.99 for upload video feature

Photo lenses: $0.99 for special photo lenses

Entertainment: $0.99 to dinner reservation and movie showtimes feature

Revenue from location-based offers

Short-term: Integration with an existing local deals platform to target groups that are planning activities

Long-term: Build Huddl ad platform that allows local vendors to upload offers

Growth

Assuming an average of 40% growth of monthly downloads:

Each download is worth $3 of revenue with a cost of $2.5 netting $0.5 per download

Estimated first 12 months downloads at 1M

Competition

FeaturesGroup Messaging

Photo Sharing

SMS Messaging

Web Client

Advanced Privacy Settings

FB & Twitter Sharebility

Planning/Location Tools

Share Video

Larger Events / Brand Groups

Scan in (QR Code)

Offers

Huddl• ••••••••••

FB Mobile• •

••••••

Foursquare

•••••

•••

GroupMe• •••

•

Huddl caters to more than one type of group by enabling advanced privacy settings

Huddl enables brands/events to engage & harness the audience’s larger group discussion

Huddl uses QR codes to connect users to each other and to brands/events

Milestones

Current StatusLaunched v1.0 of the app, founding team is in place, working with a seasoned advisor, bootstrapped with expenses of $50k

Prospective Milestones

Active Users

Product

Team

Marketing

Expenses

1st Quarter 2nd Quarter

20,000

Advanced Features, Android App, Web Client

Building Tech team

Reach out to personal network, mid-level bloggers, reach out to event organizers/businesses

200,000

Advanced Features, BB App, WM7 App, Local Offers Platform

Building Marketing/Sales team

Reach out to premier bloggers, PR, reach out to large events and big brands

$200,000 $500,000

Team

We have a heart for start-upsThe Huddl co-founding team has another successful startup under its belt.

The Huddl Team

TripAlertz.com - aka Groupon for travel raised $1.2M in funding, generated over 60,000 at launch, and is the first company ever to commercially offer a free trip to space. Longevity & Cohesiveness - the founding team has been working together for the last 10 years.

Catalin Iuga Daniel HerdeanLau ArdeleanAlin Radut

Business NinjaProduct Superman Creative Rebel Tech Extraordinaire

Thank You

Our team has strong experience in the start-up arena and the core team has been working together for 10+ years

With group messaging exploding, our product is entering the right market at the right time with very strong competitive advantages.

Huddl allows you to simplify your groups and share the conversations with the world.

Huddl allows businesses to see the social landscape as groups of people not single individuals, allowing them to reach out in new innovative and relevant ways and attract business in larger quantities.